Diving Into Facebook And Twitter
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Diving Into Facebook And Twitter

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Practical guide to candidate sourcing on Facebook and Twitter.

Practical guide to candidate sourcing on Facebook and Twitter.

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  • Half hour presentation from #recruitcamp in Raleigh today! Recruitcamp.com organized by Rob Humphrey, Veerorange; sponsored by Jobs2web, hosted by Red Hat.
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  • 1. Diving into Facebook and Twitter
  • 2. Personal or Professional Use?
    I don’t want to use my personal Facebook or Twitter account for professional use.
    No problem!
    You can do many things with both sites without imposing on your personal space, and we’ll cover those things here!
    2
  • 3. Warning!
    Each site has a set of rules. It is possible that if you violate those rules your account(s) can be suspended.
    3
  • 4. Facebook
    Good News!
    300,000,000 Users.
    Bad News!
    One of the least searchable social networking sites available.
    Good News!
    You have OPTIONS.
    4
  • 5. Facebook Recruiting Options
    Searching
    Communities (Within Facebook)
    Marketing
    Exposure
    Networking
    External Searching
    5
  • 6. Facebook Searching
    Your Community – Wall, news feeds, friends, friends of friends
    E-mail address
    School – College or High School
    Employer
    Status Updates by Friends
    Status Updates by Everyone
    Web (Powered by Bing)
    Applications
    Groups
    6
  • 7. Facebook CommunitiesFree!
    Groups
    Fan Pages
    7
  • 8. Facebook Communities – What’s the Difference???
    Fan Pages are visible to unregistered people and are thus indexed on search engines and visible to EVERYONE! Example: site:facebook.com pages "medical device“ ). Pages are generally better for a long-term relationships with your fans, readers or customers.
    Groups are better for viral marketing, meaning that any group member can also send bulk invites to the friends of his. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. (Also indexed on search engines and visible by everyone).
    8
  • 9. Fan Pages and Groups comparison.
    Source: Searchenginejournal.com
    9
  • 10. 67,425 Fans – Post, interact, drive traffic to your career portal, fan page, or group.
    10
  • 11. 24,784 Fans!
    11
  • 12. Retail Jobs
    12
  • 13. Facebook Marketing
    Marketplace (Free) – Facebook.com/marketplace
    Post jobs
    Search for candidates
    13
  • 14. Facebook Marketing
    Facebook Ads (Paid) – Target in on specific demographics, active and passive exposure.
    CPC OR PPC – Cost Per Click or Pay Per Click
    CPM – Flat Rate
    14
  • 15. Facebook Marketing – Targeting!
    This is very valuable because you can target passive candidates within a specific organization!
    15
  • 16. Facebook Exposure – Get Connected
    Blog/RSS
    Twitter
    Slideshare.net – Highly indexed by Google!
    Youtube.com – (Make a free video at Animoto.com!)
    Links
    Badges
    Meetup.com
    16
  • 17. Find us on Facebook!
    17
  • 18. Facebook Networking
    Create
    Events
    http://www.facebook.com/eventhome.php
    Search
    18
  • 19. Facebook External Searching
    site:facebok.com KEY WORDS
    site:facebook.cominurl:people programmer oracle
    site:facebook.com (groups OR pages) "medical device"
    Yahoo! – Linkdomainlinkdomain:facebook.com (group OR association OR organization) CPA accounting “New York”
    19
  • 20. I’m a real character! 140 of them to be exact!
    Good News!
    About 15 million users. (They don’t publish the actual number of active user accounts.)
    Bad News!
    So much to learn. Difficult to “tweet” frequently. 60% of new users fail to return the following month, (Nielsen Reports). Only 5% of Twitter's users account for 75% of all the activity on the service, (Sysomos).
    Good News!
    Easily searchable.
    20
  • 21. What is Twitter?
    Simply put, Twitter is a micro-blogging site that allows its users to send and receive messages called tweets. It is intended to keep followers updated between email messages and blog posts.
    Source: Commoncraft.com/Youtube.com – visit for short educational videos!
    Send messages from email, IM, SMS, web, etc.
    21
  • 22. 22
  • 23. Twitter Recruiting Options
    Network
    Search
    Post
    Branding/Marketing
    Connect – Youtube, Linkedin, Facebook, etc.
    Research
    23
  • 24. Sites to Use
    Twittonary – Twitter Dictionary
    Search.twitter.com – Search Engine
    Twellow.com – Directory of Public Twitter Accounts
    Twithire.com – Free Job Listing Service
    Tweetcruit.com – Free Job Listing Service
    Tweetbeep.com - Online Reputation Management
    Justtweetit.com - Directory
    Wefollow.com - Directory
    Tweetlater.com – Plan your tweets to go out at a later time.
    24
  • 25. Advanced Searching on Google
    site:twitter.com "medical device" -recruiter -job
    site:twitter.com accountant (resume OR vitae) –recruiter
    site:twitter.com biotechnology (resume OR vitae) –job
    site:twitter.com "i'm a registered nurse"
    site:twitter.com biotechnology "product development" –job
    site:twitter.com accountant cpa -job –jobs
    site:twitter.com "i am a civil engineer“
    site:twitter.com oracle "my resume“
    site:twitter.comphp "my resume“
    site:twitter.com #sql "my resume“
    25
  • 26. Make it Easy!
    A free service that allows you to update all of your social networks at one time!
    26
  • 27. Questions and Thank You!Paulette BennettPbennett@etalentsourcing.comE-TalentSourcingwww.etalentsourcing.com(252) 955-1011
    27