Diving Into Facebook And Twitter

Diving into Facebook and Twitter

Personal or Professional Use?
I don’t want to use my personal Facebook or Twitter account for professional use.
No problem!
You can do many things with both sites without imposing on your personal space, and we’ll cover those things here!
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Warning!
Each site has a set of rules. It is possible that if you violate those rules your account(s) can be suspended.
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Facebook
Good News!
300,000,000 Users.
Bad News!
One of the least searchable social networking sites available.
Good News!
You have OPTIONS.
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Facebook Recruiting Options
Searching
Communities (Within Facebook)
Marketing
Exposure
Networking
External Searching
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Facebook Searching
Your Community – Wall, news feeds, friends, friends of friends
E-mail address
School – College or High School
Employer
Status Updates by Friends
Status Updates by Everyone
Web (Powered by Bing)
Applications
Groups
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Facebook CommunitiesFree!
Groups
Fan Pages
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Facebook Communities – What’s the Difference???
Fan Pages are visible to unregistered people and are thus indexed on search engines and visible to EVERYONE! Example: site:facebook.com pages "medical device“ ). Pages are generally better for a long-term relationships with your fans, readers or customers.
Groups are better for viral marketing, meaning that any group member can also send bulk invites to the friends of his. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. (Also indexed on search engines and visible by everyone).
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Fan Pages and Groups comparison.
Source: Searchenginejournal.com
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67,425 Fans – Post, interact, drive traffic to your career portal, fan page, or group.
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24,784 Fans!
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Retail Jobs
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Facebook Marketing
Marketplace (Free) – Facebook.com/marketplace
Post jobs
Search for candidates
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Facebook Marketing
Facebook Ads (Paid) – Target in on specific demographics, active and passive exposure.
CPC OR PPC – Cost Per Click or Pay Per Click
CPM – Flat Rate
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Facebook Marketing – Targeting!
This is very valuable because you can target passive candidates within a specific organization!
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Facebook Exposure – Get Connected
Blog/RSS
Twitter
Slideshare.net – Highly indexed by Google!
Youtube.com – (Make a free video at Animoto.com!)
Links
Badges
Meetup.com
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Find us on Facebook!
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Facebook Networking
Create
Events
http://www.facebook.com/eventhome.php
Search
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Facebook External Searching
site:facebok.com KEY WORDS
site:facebook.cominurl:people programmer oracle
site:facebook.com (groups OR pages) "medical device"
Yahoo! – Linkdomainlinkdomain:facebook.com (group OR association OR organization) CPA accounting “New York”
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I’m a real character! 140 of them to be exact!
Good News!
About 15 million users. (They don’t publish the actual number of active user accounts.)
Bad News!
So much to learn. Difficult to “tweet” frequently. 60% of new users fail to return the following month, (Nielsen Reports). Only 5% of Twitter's users account for 75% of all the activity on the service, (Sysomos).
Good News!
Easily searchable.
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What is Twitter?
Simply put, Twitter is a micro-blogging site that allows its users to send and receive messages called tweets. It is intended to keep followers updated between email messages and blog posts.
Source: Commoncraft.com/Youtube.com – visit for short educational videos!
Send messages from email, IM, SMS, web, etc.
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Twitter Recruiting Options
Network
Search
Post
Branding/Marketing
Connect – Youtube, Linkedin, Facebook, etc.
Research
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Sites to Use
Twittonary – Twitter Dictionary
Search.twitter.com – Search Engine
Twellow.com – Directory of Public Twitter Accounts
Twithire.com – Free Job Listing Service
Tweetcruit.com – Free Job Listing Service
Tweetbeep.com - Online Reputation Management
Justtweetit.com - Directory
Wefollow.com - Directory
Tweetlater.com – Plan your tweets to go out at a later time.
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Advanced Searching on Google
site:twitter.com "medical device" -recruiter -job
site:twitter.com accountant (resume OR vitae) –recruiter
site:twitter.com biotechnology (resume OR vitae) –job
site:twitter.com "i'm a registered nurse"
site:twitter.com biotechnology "product development" –job
site:twitter.com accountant cpa -job –jobs
site:twitter.com "i am a civil engineer“
site:twitter.com oracle "my resume“
site:twitter.comphp "my resume“
site:twitter.com #sql "my resume“
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Make it Easy!
A free service that allows you to update all of your social networks at one time!
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Questions and Thank You!Paulette BennettPbennett@etalentsourcing.comE-TalentSourcingwww.etalentsourcing.com(252) 955-1011
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Diving Into Facebook And Twitter

by Paulette Bennett

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http://www.recruitcamp.com	7
http://www.lmodules.com	3
http://www.slideshare.net	2