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Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
Diving Into Facebook And Twitter
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Diving Into Facebook And Twitter

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Practical guide to candidate sourcing on Facebook and Twitter.

Practical guide to candidate sourcing on Facebook and Twitter.

Published in: Business, Technology, Design
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  1. Diving into Facebook and Twitter<br />
  2. Personal or Professional Use?<br />I don’t want to use my personal Facebook or Twitter account for professional use.<br />No problem!<br />You can do many things with both sites without imposing on your personal space, and we’ll cover those things here!<br />2<br />
  3. Warning!<br />Each site has a set of rules. It is possible that if you violate those rules your account(s) can be suspended.<br />3<br />
  4. Facebook<br />Good News!<br />300,000,000 Users.<br />Bad News!<br />One of the least searchable social networking sites available.<br />Good News!<br />You have OPTIONS.<br />4<br />
  5. Facebook Recruiting Options<br />Searching<br />Communities (Within Facebook)<br />Marketing<br />Exposure<br />Networking<br />External Searching<br />5<br />
  6. Facebook Searching<br />Your Community – Wall, news feeds, friends, friends of friends<br />E-mail address<br />School – College or High School<br />Employer <br />Status Updates by Friends<br />Status Updates by Everyone<br />Web (Powered by Bing)<br />Applications<br />Groups<br />6<br />
  7. Facebook CommunitiesFree!<br />Groups<br />Fan Pages<br />7<br />
  8. Facebook Communities – What’s the Difference???<br /> Fan Pages are visible to unregistered people and are thus indexed on search engines and visible to EVERYONE! Example: site:facebook.com pages &quot;medical device“ ). Pages are generally better for a long-term relationships with your fans, readers or customers.<br /> Groups are better for viral marketing, meaning that any group member can also send bulk invites to the friends of his. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. (Also indexed on search engines and visible by everyone).<br />8<br />
  9. Fan Pages and Groups comparison.<br />Source: Searchenginejournal.com<br />9<br />
  10. 67,425 Fans – Post, interact, drive traffic to your career portal, fan page, or group.<br />10<br />
  11. 24,784 Fans!<br />11<br />
  12. Retail Jobs<br />12<br />
  13. Facebook Marketing<br /> Marketplace (Free) – Facebook.com/marketplace<br />Post jobs<br />Search for candidates<br />13<br />
  14. Facebook Marketing<br />Facebook Ads (Paid) – Target in on specific demographics, active and passive exposure.<br /> CPC OR PPC – Cost Per Click or Pay Per Click<br /> CPM – Flat Rate<br />14<br />
  15. Facebook Marketing – Targeting!<br />This is very valuable because you can target passive candidates within a specific organization!<br />15<br />
  16. Facebook Exposure – Get Connected<br />Blog/RSS<br />Twitter<br />Slideshare.net – Highly indexed by Google! <br />Youtube.com – (Make a free video at Animoto.com!)<br />Links<br />Badges<br />Meetup.com<br />16<br />
  17. Find us on Facebook!<br />17<br />
  18. Facebook Networking<br />Create<br />Events<br />http://www.facebook.com/eventhome.php<br />Search<br />18<br />
  19. Facebook External Searching<br />site:facebok.com KEY WORDS<br />site:facebook.cominurl:people programmer oracle<br />site:facebook.com (groups OR pages) &quot;medical device&quot;<br /> Yahoo! – Linkdomainlinkdomain:facebook.com (group OR association OR organization) CPA accounting “New York”<br />19<br />
  20. I’m a real character! 140 of them to be exact!<br />Good News!<br />About 15 million users. (They don’t publish the actual number of active user accounts.) <br />Bad News!<br />So much to learn. Difficult to “tweet” frequently. 60% of new users fail to return the following month, (Nielsen Reports). Only 5% of Twitter&apos;s users account for 75% of all the activity on the service, (Sysomos).<br />Good News! <br />Easily searchable.<br />20<br />
  21. What is Twitter?<br />Simply put, Twitter is a micro-blogging site that allows its users to send and receive messages called tweets. It is intended to keep followers updated between email messages and blog posts. <br />Source: Commoncraft.com/Youtube.com – visit for short educational videos!<br />Send messages from email, IM, SMS, web, etc.<br />21<br />
  22. 22<br />
  23. Twitter Recruiting Options<br />Network<br />Search<br />Post<br />Branding/Marketing<br />Connect – Youtube, Linkedin, Facebook, etc.<br />Research<br />23<br />
  24. Sites to Use<br />Twittonary – Twitter Dictionary<br />Search.twitter.com – Search Engine<br />Twellow.com – Directory of Public Twitter Accounts<br />Twithire.com – Free Job Listing Service<br />Tweetcruit.com – Free Job Listing Service<br />Tweetbeep.com - Online Reputation Management<br />Justtweetit.com - Directory<br />Wefollow.com - Directory<br />Tweetlater.com – Plan your tweets to go out at a later time.<br />24<br />
  25. Advanced Searching on Google<br />site:twitter.com &quot;medical device&quot; -recruiter -job<br />site:twitter.com accountant (resume OR vitae) –recruiter<br />site:twitter.com biotechnology (resume OR vitae) –job<br />site:twitter.com &quot;i&apos;m a registered nurse&quot;<br />site:twitter.com biotechnology &quot;product development&quot; –job<br />site:twitter.com accountant cpa -job –jobs<br />site:twitter.com &quot;i am a civil engineer“<br />site:twitter.com oracle &quot;my resume“<br />site:twitter.comphp &quot;my resume“<br />site:twitter.com #sql &quot;my resume“<br />25<br />
  26. Make it Easy!<br /> A free service that allows you to update all of your social networks at one time!<br />26<br />
  27. Questions and Thank You!Paulette BennettPbennett@etalentsourcing.comE-TalentSourcingwww.etalentsourcing.com(252) 955-1011<br />27<br />

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