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Diving Into Facebook And Twitter
 

Diving Into Facebook And Twitter

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Practical guide to candidate sourcing on Facebook and Twitter.

Practical guide to candidate sourcing on Facebook and Twitter.

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    Diving Into Facebook And Twitter Diving Into Facebook And Twitter Presentation Transcript

    • Diving into Facebook and Twitter
    • Personal or Professional Use?
      I don’t want to use my personal Facebook or Twitter account for professional use.
      No problem!
      You can do many things with both sites without imposing on your personal space, and we’ll cover those things here!
      2
    • Warning!
      Each site has a set of rules. It is possible that if you violate those rules your account(s) can be suspended.
      3
    • Facebook
      Good News!
      300,000,000 Users.
      Bad News!
      One of the least searchable social networking sites available.
      Good News!
      You have OPTIONS.
      4
    • Facebook Recruiting Options
      Searching
      Communities (Within Facebook)
      Marketing
      Exposure
      Networking
      External Searching
      5
    • Facebook Searching
      Your Community – Wall, news feeds, friends, friends of friends
      E-mail address
      School – College or High School
      Employer
      Status Updates by Friends
      Status Updates by Everyone
      Web (Powered by Bing)
      Applications
      Groups
      6
    • Facebook CommunitiesFree!
      Groups
      Fan Pages
      7
    • Facebook Communities – What’s the Difference???
      Fan Pages are visible to unregistered people and are thus indexed on search engines and visible to EVERYONE! Example: site:facebook.com pages "medical device“ ). Pages are generally better for a long-term relationships with your fans, readers or customers.
      Groups are better for viral marketing, meaning that any group member can also send bulk invites to the friends of his. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. (Also indexed on search engines and visible by everyone).
      8
    • Fan Pages and Groups comparison.
      Source: Searchenginejournal.com
      9
    • 67,425 Fans – Post, interact, drive traffic to your career portal, fan page, or group.
      10
    • 24,784 Fans!
      11
    • Retail Jobs
      12
    • Facebook Marketing
      Marketplace (Free) – Facebook.com/marketplace
      Post jobs
      Search for candidates
      13
    • Facebook Marketing
      Facebook Ads (Paid) – Target in on specific demographics, active and passive exposure.
      CPC OR PPC – Cost Per Click or Pay Per Click
      CPM – Flat Rate
      14
    • Facebook Marketing – Targeting!
      This is very valuable because you can target passive candidates within a specific organization!
      15
    • Facebook Exposure – Get Connected
      Blog/RSS
      Twitter
      Slideshare.net – Highly indexed by Google!
      Youtube.com – (Make a free video at Animoto.com!)
      Links
      Badges
      Meetup.com
      16
    • Find us on Facebook!
      17
    • Facebook Networking
      Create
      Events
      http://www.facebook.com/eventhome.php
      Search
      18
    • Facebook External Searching
      site:facebok.com KEY WORDS
      site:facebook.cominurl:people programmer oracle
      site:facebook.com (groups OR pages) "medical device"
      Yahoo! – Linkdomainlinkdomain:facebook.com (group OR association OR organization) CPA accounting “New York”
      19
    • I’m a real character! 140 of them to be exact!
      Good News!
      About 15 million users. (They don’t publish the actual number of active user accounts.)
      Bad News!
      So much to learn. Difficult to “tweet” frequently. 60% of new users fail to return the following month, (Nielsen Reports). Only 5% of Twitter's users account for 75% of all the activity on the service, (Sysomos).
      Good News!
      Easily searchable.
      20
    • What is Twitter?
      Simply put, Twitter is a micro-blogging site that allows its users to send and receive messages called tweets. It is intended to keep followers updated between email messages and blog posts.
      Source: Commoncraft.com/Youtube.com – visit for short educational videos!
      Send messages from email, IM, SMS, web, etc.
      21
    • 22
    • Twitter Recruiting Options
      Network
      Search
      Post
      Branding/Marketing
      Connect – Youtube, Linkedin, Facebook, etc.
      Research
      23
    • Sites to Use
      Twittonary – Twitter Dictionary
      Search.twitter.com – Search Engine
      Twellow.com – Directory of Public Twitter Accounts
      Twithire.com – Free Job Listing Service
      Tweetcruit.com – Free Job Listing Service
      Tweetbeep.com - Online Reputation Management
      Justtweetit.com - Directory
      Wefollow.com - Directory
      Tweetlater.com – Plan your tweets to go out at a later time.
      24
    • Advanced Searching on Google
      site:twitter.com "medical device" -recruiter -job
      site:twitter.com accountant (resume OR vitae) –recruiter
      site:twitter.com biotechnology (resume OR vitae) –job
      site:twitter.com "i'm a registered nurse"
      site:twitter.com biotechnology "product development" –job
      site:twitter.com accountant cpa -job –jobs
      site:twitter.com "i am a civil engineer“
      site:twitter.com oracle "my resume“
      site:twitter.comphp "my resume“
      site:twitter.com #sql "my resume“
      25
    • Make it Easy!
      A free service that allows you to update all of your social networks at one time!
      26
    • Questions and Thank You!Paulette BennettPbennett@etalentsourcing.comE-TalentSourcingwww.etalentsourcing.com(252) 955-1011
      27