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PayU - Brand Book
 

PayU - Brand Book

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    PayU - Brand Book PayU - Brand Book Document Transcript

    • Brand Manual 2012
    • Brand Manual table of contents 1. naming brand vision........................................................................................................................1.01 brand mission....................................................................................................................1.02 brand promise...................................................................................................................1.03 brand values.......................................................................................................................1.04 2. logotypes basic forms.........................................................................................................................2.01 subbrand logotypes........................................................................................................2.02 exclusion zone..................................................................................................................2.03 complementary forms...................................................................................................2.04 brand background............................................................................................................2.05 graphic element...............................................................................................................2.06 3. colours primary colours.................................................................................................................3.01 4. typography basic typography..............................................................................................................4.01 logo typography...............................................................................................................4.02 5. office templates business card - PayU......................................................................................................5.01 business card - PayU Group.........................................................................................5.02 headed paper - PayU .....................................................................................................5.03 headed paper - PayU Group.........................................................................................5.04 DL envelope - PayU.........................................................................................................5.05 DL envelope - PayU Group...........................................................................................5.06 with compliments card - PayU...................................................................................5.07 with compliments card - PayU Group......................................................................5.08 company folder - PayU..................................................................................................5.09 company folder - PayU Group.....................................................................................5.10 PowerPoint slide design - PayU.................................................................................5.11 PowerPoint slide design - PayU Group....................................................................5.12 6. marketing materials e-mail - PayU.....................................................................................................................6.01 e-mail - PayU Group.......................................................................................................6.02 A4 leaflet - PayU..............................................................................................................6.03 A4 leaflet - PayU Group.................................................................................................6.04 roll-up - PayU....................................................................................................................6.05 roll-up - PayU Group.......................................................................................................6.06 gadgets - PayU .................................................................................................................6.07 gadgets - PayU Group ...................................................................................................6.08© PayU 2012
    • 1naming
    • Brand Manual 1.011. naming brand vision brand vision • Online shopping has become a natural method of buying goods and services, often at lower prices and certainly in a more convenient environment: clicking has replaced traffic jams, queues and advertising noise for so many of us. However, this new world of shopping habits is not accompanied by new paying habits: online shoppers and online merchants still love cash. • But online world is not a perfect place for cash. • People knowingly or unknowingly accept poor shopping experience related to cash because they believe using cash is a better warrant of proper shipping, speed and full control over the process. And it is true to some extent as long as you believe that most merchants will try to cheat. We do not think so. We will take this market forward by promoting online payments through the delivery of simple tools and education on how to buy/sell better and risk nothing.© PayU 2012
    • Brand Manual 1.021. naming brand mission brand mission We champion online merchants with superb, simple tools to better manage their businesses without using cash online. We deliver, at a fair price, an all-in-one solution enabling secure and easy shopping for their customers. • Pure value: - safe for shoppers, - all-in-one payment package for all merchants’ needs at a fair price, - ”allegrogroup family” value. • Clear information: - quick access to information, - objective communication and education, - superb user experience online. • Integrated service: - proactive account managers, - instant help in any channel merchants choose, - always in touch, sharing news, listening to needs.© PayU 2012
    • Brand Manual 1.031. naming brand promise brand promise Safe and simple way to move money online PayU brand promise is simplicity. The bottom line of all efforts across numerous enterprises worldwide and across numerous departments of these enterprises: marketing, sales, IT and customer care. Taglines, selling lines and general communication concepts rely heavily on local market conditions. Please note: do not take the brand promise for a tagline or a selling line. Even though there is nothing wrong with such an approach, its primary goal is to help us unite around what PayU stands for.© PayU 2012
    • Brand Manual 1.041. naming brand values brand values Core values What do the brand and I have in common? • We like buying online • We are not afraid to pay online, we want it to be secure • We prefer simple solutions, to save the hassle Expressive values What does the brand say about me? • I am smart • I am taken care of - they took care of security • I am well-informed - my shopping history online full access in case of troubles with merchant Functional values What does the brand do for me? • simplifies paying/shopping (single sign-on, easy interface) • secures paying (true for all payments and personal data) • gives choice in one place (card, bank transfer, online loan, vouchers, P2P)© PayU 2012
    • 2logotypes
    • Brand Manual 2.012. logotypes basic forms The basic forms of the logo are constructed from an individually designed typeface constituting a graphical representation of the brand name. PayU logotype PayU Group logotype© PayU 2012
    • Brand Manual 2.022. logotypes subbrand logotypes Subbrands logos present: PayU Card and Open PayU. Colours and each individually designed logo lettering are consistent with the identification of the PayU brand. PayU Card logotype Open PayU logotype© PayU 2012
    • Brand Manual 2.032. logotypes exclusion zoneNOTE! The primary field defines a minimum enclosed area around the brand logo in which the logo may be used. To determine thePrinciples of constructing the exclusion exclusion zone use the module design - a rectangle describedzone for other forms of the logo are similar on the "a" letter logo.to the one below. A 1/2A 1/2A 1/2B B 1/2B 1/2B B 1/2B A logotype zone exclusion zone 1/2A 1/2A construction of the exclusion zone© PayU 2012
    • Brand Manual 2.042. logotypes complementary formsNOTE! Achromatic and monochromatic logo variants are applicable in areas of brand communication where the use of standardThe rectangular forms describing the colours is not possible due to technical reasons (e.g. embossing,brand logos do not constitute their engraving, one-colour print, etc.). A special form of the logointegral part; they only simulate has been designed for the needs of the visual identificationa background on which the logos system – a badge. It can be applied in case of using the logoare located. on non-uniform (difficult in terms of colours) backgrounds when we care about preserving the standard brand colours. It is allowed to use the transparency effect in a positive mould. archromatic variants (black 100%; black 100%, 60%) – positive version and contra monochromatic variants (blue, aqua blue) – positive version and contra variants to be used on foreign backgrounds, backgrounds that are not unified (badge) – positive version and contra© PayU 2012
    • Brand Manual 2.052. logotypes brand backgroundNOTE! The basic backgrounds of the brand are white and blue – the logo occurs in counterpoint. The use of a silver background.The rectangular forms describing thebrand logos do not constitute theirintegral part; they only simulatea background on which the logosare located. basic brand background – white and blue complementary brand background – silver© PayU 2012
    • Brand Manual 2.062. logotypes graphic element The page provides a graphic element used in the identification of the brand and the ways of framing. graphic element top left top right bottom left bottom right framing – examples© PayU 2012
    • 3colours
    • Brand Manual 3.013. colours primary coloursNOTE! The page presents colour parameters of the brand logo depending on the chosen reproduction technique (positiveThe presented colours constitute a simulation variant and contra).of target colours (laser print) and may slightlydiffer from values presented in the table.PANTONE is the preferred printingtechnique.The rectangular forms describing thebrand logos do not constitute theirintegral part; they only simulatea background on which the logosare located. PANTONE PANTONE PANTONE Blue 072 C Process Cyan C Trans. White C colours – positive / contra Reproduction technique / colour PANTONE C / U CMYK RGB BLUE PayU Blue 072 C / U 100 : 88 : 0 : 5 28 : 58 : 133 AQUA BLUE PayU Process Cyan C / U 100 : 0 : 0 : 0 0 : 156 : 221 WHITE PayU Trans. White C / U 0:0:0:0 255 : 255 : 255 colour tables for print techniques and other reproduction techniques© PayU 2012
    • 4typography
    • Brand Manual 4.014. typography basic typography The basic lettering pattern is the ALWYN font family in several variants. When creating a message you should ensure it is legible. The slogan (head) should be written in a considerably larger typeface than other text blocks. ALWYN BOLD – title ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALWYN MEDIUM – title, distinguishing mark ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALWYN REGULAR – distinguishing mark, text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALWYN LIGHT – text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALWYN THIN – text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789© PayU 2012
    • Brand Manual 4.024. typography logo typography For the purpose of visual identification system is designed to make PayU corporate font - PayU. It applies to brand communication and subbrands only for creating logos and brand names of products or services. PAYU Font – logotypes© PayU 2012
    • 5office templates
    • Brand Manual 5.015. office templates business card - PayUformat: 90 x 50 mm The size of the visiting card is fixed and based on atechnique: offset printing characteristic cutter (rounded corners). The logo is positionedmaterial: white matte cardboard 350 g/m2 in the top left corner of the format. Text information is arranged in accordance with the set rules. The personal visiting card isNOTE! used to present the employe.Dimensions in millimeters.Scale: 100%1. Alwyn Regular – 9.5 pt2. Alwyn Light – 6.5 pt3. Alwyn Regular – 8 pt 7 78 5 6 5 14 1 Name and Surname 10 position 2 21 2 PayU SA T: +00 12 345 56 70 Street Name 12 F: +00 12 345 56 71 20 01-234 City Name M: +00 12 345 56 72 Country Name E: name.surname@payu.pl 4 business card - front 7 6 5 3 www.payu.pl 5 business card – back© PayU 2012
    • Brand Manual 5.025. office templates business card - PayU Groupformat: 90 x 50 mm The size of the business card is fixed and based on atechnique: offset printing characteristic cutter (rounded corners). The logo is positionedmaterial: white matte cardboard 350 g/m2 in the top left corner of the format. The text is arranged in accordance with the set rules. The business card is used toNOTE! present an employee.Dimensions in millimeters.Scale: 100%1. Alwyn Regular – 9.5 pt2. Alwyn Light – 6.5 pt3. Alwyn Regular – 8 pt 7 78 5 6 5 14 1 Name and Surname 10 position 2 21 2 PayU SA T: +00 12 345 56 70 Street Name 12 F: +00 12 345 56 71 20 01-234 City Name M: +00 12 345 56 72 Country Name E: name.surname@payu.com 4 business card - front 7 6 5 3 www.payu.com 5 business card – back© PayU 2012
    • Brand Manual 5.035. office templates headed paper - PayUformat: 210 x 297 mm Correspondence paper is available only in the A4 format. Thetechnique: offset printing logo is positioned in the top-right corner of the form. Othermaterial: decorative paper 80-100 g/m2 elements are distributed in accordance with the patternNOTE! below. A place making it easier to fold the form in three hasDimensions in millimeters. been indicated below.Scale: 70%1. Alwyn Light / Regular – 8 pt / 7pt headed paper 20 45 16 15 23 PayU SA T: +00 12 345 56 70 Street Name 12 F: +00 12 345 56 71 7 01-234 City Name E: info@payu.pl 1 20 workspace tag folded x 3 www.payu.pl payu.pl 1 26 1 Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN, paid in full. 10© PayU 2012
    • Brand Manual 5.045. office templates headed paper - PayU Groupformat: 210 x 297 mm Correspondence paper is available only in the A4 format. Thetechnique: offset printing logo is positioned in the top-right corner of the form. Othermaterial: decorative paper 80-100 g/m2 elements are distributed in accordance with the patternNOTE! below. A place making it easier to fold the form in three hasDimensions in millimeters. been indicated below.Scale: 70%1. Alwyn Light / Regular – 8 pt / 7pt headed paper 20 45 16 15 23 PayU SA T: +00 12 345 56 70 Street Name 12 F: +00 12 345 56 71 7 01-234 City Name E: info@payu.com 1 20 workspace tag folded x 3 www.payu.com payu.com 1 26 1 Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN, paid in full. 10© PayU 2012
    • Brand Manual 5.055. office templates DL envelope - PayUformat: 220 x 110 mm The DL envelope is used to send the A4 format folded in threetechnique: offset printing and the 1/3 A4 format, as well as all types of greeting cards or compliment slips in 210 x 100 mm format. The logo isNOTE! positioned in the top-left corner visible below.Dimensions specified in millimeters.Scale: 70%1. Alwyn Light – 6.5 pt2. Alwyn Regular – 7.5 pt 11 10 7 9 PayU SA Street Name 12 01-234 City Name, Country Name 1 2 www.payu.pl payu.pl 6 7 DL cover© PayU 2012
    • Brand Manual 5.065. office templates DL envelope - PayU Groupformat: 220 x 110 mm The DL envelope is used to send the A4 format folded in threetechnique: offset printing and the 1/3 A4 format, as well as all types of greeting cards or compliment slips in 210 x 100 mm format. The logo isNOTE! positioned in the top-left corner visible below.Dimensions specified in millimeters.Scale: 70%1. Alwyn Light – 6.5 pt2. Alwyn Regular – 7.5 pt 11 10 7 9 PayU SA Street Name 12 01-234 City Name, Country Name 1 2 www.payu.com payu.com 6 7 DL cover© PayU 2012
    • Brand Manual 5.075. office templates with compliments card - PayUformat: 210 x 100 mm Cards with compliments are available in one size. They aretechnique: offset printing used for occasional correspondence and as printed invitations.material: white matte cardboard 350 g/m2 The logo is positioned in the upper left corner of the format. Other elements of the formula has been presented below.NOTE!Dimensions in millimeters.Scale: 70%1. Alwyn Light – 12 pt2. Alwyn Regular – 7.5 pt3. Alwyn Regular – 6.5 pt 16 16 8 2 www.payu.pl payu.pl 1 with compliments 9 16 16 16 PayU SA 3 Street Name 12 01-234 City Name Country Name T: +00 12 345 56 70 F: +00 12 345 56 71 M: +00 12 345 56 72 E: info@payu.pl 2 www.payu.pl payu.pl 9 with compliments card (external / internal side)© PayU 2012
    • Brand Manual 5.085. office templates with compliments card - PayU Groupformat: 210 x 100 mm Cards with compliments are available in one size. They aretechnique: offset printing used for occasional correspondence and as printed invitations.material: white matte cardboard 350 g/m2 The logo is positioned in the upper left corner of the format. Other elements of the formula has been presented below.NOTE!Dimensions in millimeters.Scale: 70%1. Alwyn Light – 12 pt2. Alwyn Regular – 7.5 pt3. Alwyn Regular – 6.5 pt 16 16 8 2 www.payu.com payu.com 1 with compliments 9 16 16 16 PayU SA 3 Street Name 12 01-234 City Name Country Name T: +00 12 345 56 70 F: +00 12 345 56 71 M: +00 12 345 56 72 E: info@payu.com 2 www.payu.com payu.com 9 with compliments card (external / internal side)© PayU 2012
    • Brand Manual 5.095. office templates company folder - PayUformat: 437 x 305 mm The company folder is used to keep A4 sized documents. Thetechnique: offset printing logo is positioned on the front cover in the top-right corner ofmateriał: white cardboard – gloss, the format. Other elements are positioned in accordance withmatte two-sided foil 250-300 g/m2 the pattern presented below.NOTE!Scale: 30%1. Alwyn Light – 8 pt PayU SA Street Name 12 01-234 City Name www.payu.pl T: +00 12 345 56 70 F: +00 12 345 56 71 E: info@payu.pl 1 www.payu.pl A4 folder (external / internal side)© PayU 2012
    • Brand Manual 5.105. office templates company folder - PayU Groupformat: 437 x 305 mm The company folder is used to keep A4 sized documents. Thetechnique: offset printing logo is positioned on the front cover in the top-right corner ofmateriał: white cardboard – gloss, the format. Other elements are positioned in accordance withmatte two-sided foil 250-300 g/m2 the pattern presented below.NOTE!Scale: 30%1. Alwyn Light – 8 pt PayU SA Street Name 12 www.payu.com 01-234 City Name T: +00 12 345 56 70 F: +00 12 345 56 71 E: info@payu.com 1 www.payu.com A4 folder (external / internal side)© PayU 2012
    • Brand Manual 5.115. office templates PowerPoint slide project - PayUformat: 254 x 190,5 mm The page presents the principle of building a layout for atechnique: PowerPoint PowerPoint presentation, as well as exemplary slides.NOTE!Dimensions specified in millimeters.1. Alwyn / Trebuchet MS 9 131 9 9 9 9 34 lorem ipsum dolor Lorem ipsum dolor sit amet, adipiscing elit, sed diam nonummy nibhui smod tincidunt ut dolore magna aliquame rat volutpat. 1 121,5 place for • wisi enim a photo, illustration, • exerci tation ullamcorper chart • lobortis nisi ut aliquip 26 City Name, 18.04.2012 Title of presentation Author: Name Surname 01 layout of a PowerPoint presentation lorem ipsum dolor www.payu.pl City Name, 18.04.2012 Title of presentation Author: Name Surname 01 lorem ipsum dolor Lorem ipsum dolor sit amet, adipiscing elit, sed diam nonummy nibhui smod tincidunt ut dolore magna aliquame rat volutpat. • wisi enim • exerci tation ullamcorper • lobortis nisi ut aliquip www.payu.pl City Name, 18.04.2012 Title of presentation Author: Name Surname 02 PowerPoint slides (welcome, title, subsequent slide)© PayU 2012
    • Brand Manual 5.125. office templates PowerPoint slide project - PayU Groupformat: 254 x 190,5 mm The page presents the principle of building a layout for atechnique: PowerPoint PowerPoint presentation, as well as exemplary slides.NOTE!Dimensions specified in millimeters.1. Alwyn / Trebuchet MS 9 131 9 9 9 9 34 lorem ipsum dolor Lorem ipsum dolor sit amet, adipiscing elit, sed diam nonummy nibhui smod tincidunt ut dolore magna aliquame rat volutpat. 1 121,5 place for • wisi enim a photo, illustration, • exerci tation ullamcorper chart • lobortis nisi ut aliquip 26 City Name, 18.04.2012 Title of presentation Author: Name Surname 01 layout of a PowerPoint presentation lorem ipsum dolor www.payu.com City Name, 18.04.2012 Title of presentation Author: Name Surname 01 lorem ipsum dolor Lorem ipsum dolor sit amet, adipiscing elit, sed diam nonummy nibhui smod tincidunt ut dolore magna aliquame rat volutpat. • wisi enim • exerci tation ullamcorper • lobortis nisi ut aliquip www.payu.com City Name, 18.04.2012 Title of presentation Author: Name Surname 02 PowerPoint slides (welcome, title, subsequent slide)© PayU 2012
    • 6marketing materials
    • Brand Manual 6.016. marketing materials e-mail - PayU1. Alwyn / Trebuchet MS The page contains an example of a e-mail. Best regards, Name and Surname position 1 payu.pl www.payu.pl PayU SA Street Name 12 01-234 City Name, Country Name T: +00 12 345 56 70 F: +00 12 345 56 71 E: name.surname@payu.pl Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN, paid in full. e-mail© PayU 2012
    • Brand Manual 6.026. marketing materials e-mail - PayU Group1. Alwyn / Trebuchet MS The page contains an example of a e-mail. Best regards, Name and Surname position 1 payu.com www.payu.com PayU SA Street Name 12 01-234 City Name, Country Name T: +00 12 345 56 70 F: +00 12 345 56 71 E: name.surname@payu.com Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN, paid in full. e-mail© PayU 2012
    • Brand Manual 6.036. marketing materials A4 leaflet - PayUformat: 210 x 297 mm The page contains an example of a leaflets in A4 format.technique: offset printing www.payu.pl payu.pl lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate lorem ipsum velit esse molestie cos equat. dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat. www.payu.pl payu.pl www.payu.pl payu.pl lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat. www.payu.pl payu.pl A4 leaflets – examples© PayU 2012
    • Brand Manual 6.046. marketing materials A4 leaflet - PayU Groupformat: 210 x 297 mm The page contains an example of a leaflets in A4 format.technique: offset printing www.payu.com payu.com lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate lorem ipsum velit esse molestie cos equat. dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat. www.payu.com payu.com www.payu.com payu.com lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat. www.payu.com payu.com A4 leaflets – examples© PayU 2012
    • Brand Manual 6.056. marketing materials roll-up - PayUformat: 800 x 2000 mm The page contains an example of a roll-up. This item is usedtechnique: full colour print during press conferences and interviews.material: special material 800 g/m2 lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat. www.payu.pl payu.pl roll-up© PayU 2012
    • Brand Manual 6.066. marketing materials roll-up - PayU Groupformat: 800 x 2000 mm The page contains an example of a roll-up. This item is usedtechnique: full colour print during press conferences and interviews.material: special material 800 g/m2 lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat. www.payu.com payu.com roll-up© PayU 2012
    • Brand Manual 6.076. marketing materials gadgets - PayU Gadgets are important elements of the visual identification of the brand. They promote the brand during sporting events, fairs and other events of promotion and advertising. Keep in mind that they should be attractive in terms of art and quality. T-shirt cup 8GB pencil pendrive© PayU 2012
    • Brand Manual 6.086. marketing materials gadgets - PayU Group Gadgets are important elements of the visual identification of the brand. They promote the brand during sporting events, fairs and other events of promotion and advertising. Keep in mind that they should be attractive in terms of art and quality. T-shirt cup 8GB pencil pendrive© PayU 2012