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Social Media & The Modern Enterprise
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Social Media & The Modern Enterprise

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Probir Roy at Web Innovation 2009, Mumbai on Social Media and the Modern Enterprise.

Probir Roy at Web Innovation 2009, Mumbai on Social Media and the Modern Enterprise.

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Social Media & The Modern Enterprise Presentation Transcript

  • 1. Web 2.0 and PayMate
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6.
    • Our customers are educated, tech savvy and online.
    • The top 10 websites in India include Orkut, Facebook and Blogger – our customers are building communities online
    • We are getting online to identify & engage:
      • Listen
      • Participate
      • Broadcast
      • Share
    Web 2.0 & PayMate
  • 7.
    • Twitter
      • Share company news, triumphs, ongoing projects
      • Announcements & company statements
      • Listen and respond
  • 8.
    • Communities
      • Real-time interaction
      • Brand accessibility
      • Keeping our ear to the ground
      • Community of interested parties – customers, employees, journalists...
      • Multi-media assets at all touch points
      • Disseminate news
  • 9.
    • Participate
      • The conversation is already happening online
      • You can’t control it but you can listen & be a part of it.
      • Ignore this conversation (Motrin, Amazon et al) at your peril
  • 10. Online Exposure & Awareness Bottom line contribution
    • “ 'A company’s corporate homepage is Google.com”
    • Bob Pearson,
    • Dell - VP of Communities & Conversation
  • 11. Find PayMate on: PayMate PayMate India PayMate_India PayMate India
  • 12. Thank You