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Pay4results.eu performance advertising online

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Performance advertising online …

Performance advertising online
By www.pay4results.eu
CPA & affiliate network

Pay for RESULTS, not promises™

Published in: Technology, Business

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  • You probably know that word of mouth (WOM) is best
    Email to opt in lists works well too
    PR and social media can be very influential
    Text links work better than banners (for direct response)
    Some channels deliver cheaper visitors than others.
    Some channels produce clients with higher lifetime customer (LCV) than others.
    You like Paying 4 Visitors.
    But sometimes the click price is too high.
    You want to pay less and increase reach too!
     
    Quite right!
    Well.....with pay4results.eu you can
  • Transcript

    • 1. By www.pay4results.eu CPA & affiliate network Pay for RESULTS, not promises™ Powered By DirectTrack 8.0 Performance Advertising Online
    • 2. Pay for RESULTS, not promises™ You want measurable and accountable direct response* to your online advertising campaigns. You need: Cost per click (CPC) Cost per lead/action (CPL/CPA) Cost per sale (CPS) *If you want branding, we also offer Cost per 1000Ad Impressions (CPM) www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 3. With pay4results.eu You Can.. Pay for results not promises Extend your reach in local and international markets Get new sales via pay per click, pay per lead or pay per sale. Discover unbeatable ROI Define the price you pay for the results you get Rely on specialist support and account management Self-service or choose a managed service Access 24/7/365 web based reports in Estonian or English Choose a CPM option for branding campaigns www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 4. What is www.pay4results.eu? Pay4results.eu is performance advertising (or more specifically CPA & affiliate) network of thousands of blogs, websites, opt-in email lists and individual users of social media and search engine marketers. We launched in Estonia, November 2010 with speedy expansion plan to Russia, Nordics and CEE. We can cross publish campaigns to over 100 international performance advertising networks in Asia, Europe and USA.. Pay4results.eu is powered by Direct Track 8.0 www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 5. How Does it Work? www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 6. How it Works in More Detail www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 7. If Affiliates Like Your... Products and Services Advertisments Website Payout structure (how much they will earn for what) Then they will choose and activate your campaign If they... See your ads get clicked See your website converts visitors to action well Get support for their issues Receive fair and timely payments Then they will be loyal and make extra efforts to earn more and deliver more results for you   www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 8. How Much Should I Pay? First decide if you want to pay for: Showing display ads(CPM) visitors (CPC) Leads/registrations etc. (CPA/CPL) sales (CPS) or a hybrid. Your decision may depend on whether you want to run a marketing (branding) or advertising campaign. But YOU decide the price. Remember Low reward = low reach, lower response, less results. High reward = high reach, higher response, more results.   www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 9. www.pay4results.eu | Delivered by altex marketing and powered by Direct Track How Much Should I Pay (2)? Think about the Lifetime Value (LTV) of a new client or visitor. If you are likely to get repeat business you can reach higher than if you product or service is a one of purchase. Set your reward high enough that it motivates affiliates buts still has good ROI for you. Compare with what other campaigns are offering in Pay4results.eu network  – Be competitive – Affiliates have limited space and will choose campaigns that pay best.
    • 10. Recommended Pay Out Range Depends on business sector and other factors: CPC: 0.20 to 1€ CPA: 0.50 – 50€*  CPS: Fixed fee or 5%-50%** *CPA prices vary enormously.A simple newsletter sign up or free info download costs a lot less than completion of a complex enquiry form to apply for a home loan or B2B service. ** CPS prices vary enormously. Software downloads have high margins and can pay out large % to affiilates. Consumer electronic stores work on much tighter margins. www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 11. Where’s the Catch? We do not accept all advertisers or campaigns, we may not accept you to the network. If your website sucks and does not convert well then maybe we agree CPM or CPC campaigns  You need reasonable (visitor-to-action) conversion rates to advertise on CPA/CPS basis Usually* you must keep your account in credit. There is a minimum spend level We can’t define (but we can guess) the speed of results – only price and volume. *Credit terms can be agreed in some cases. Ask for details. www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 12. Best ROI – How? To get the best results you will need A competitive or generous offer for affiliates A great website Compelling call to action Popular and competitive products/services www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 13. Affiliate Program or Campaign? www.pay4results.eu is a performance campaignAND an affiliate network.   A performance campaign is simple idea. We agree terms.You supply creatives.We announce to affiliates.They promote you. We deliver results.We report. An Affiliate Program is more complex. We advise you read our free guide „Affiliate Marketing forAdvertisers“ to get the full picture.   www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 14. Affiliate Program Basics you can create multiple campaigns for multiple products & services at one time you benefit from direct contact with your affiliates you can reward different affiliates with different amounts you pay us a % commission on top of what you pay your affiliates you can control frequency, reach and whole lot more there are set up costs it needs active management by you or a third party affiliate manager We make a long term agreement www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 15. I like the idea, how do I start? Complete the sign up form at https://advertise.pay4results.eu/secure/signup.html Then.... We will schedule a meeting or communicate by email to negotiate and agree the details of your first campaign or affiliate program www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 16. We Will Have to Agree Which actions will you reward for? How long will the campaign/program run? Which countries & business sectors are you targeting? One campaign or many? Campaigns or Affiliate Program? We recommend a meeting at our office in Tallinn but it is not essential www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 17. When All is Agreed You supply creatives (text links, banners, html pages, email html etc) You install tracking pixel on your website so results can be measured We test quickly We announce your offers to affiliates Affiliates are approved or denied Approved affiliates start promoting you Results begin to arrive www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 18. How Do pay4results Make Money? We take a cut of the performance.We get paid according to results we deliver. How much we take varies depending on the size, length, nature and competitiveness of your campaign- commissions vary from 20-50%.Typical is 33%   Examples splits for Campaigns* (figures are approx) You pay 0.50€ CPC - >Affiliates get 0.25-0.40€, we get 0.10-0.25€ You pay 20% CPS ->Affiliates get 14 %, we get 6% You pay 5€ CPA -> Affiliates get 3€, we get 2€ You pay 2€ CPM->Affiliates get 1.5€, we get 0.5€ *With affiliate programs we charge a % on top of what you pay to affiliates each month rather than taking a cut as in campaigns. Contact us for more details. www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 19. Reporting We give you 24/7/365 p/w access to a variety of reports (in Estonian or English) www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 20. Agencies and Partners We welcomes campaigns and enquiries from all types agencies. We offer: Dedicated account manager Generous agency discounts Guaranteed „no touch” direct client policy   Media agencies, internet marketing agencies and others responsible for handling client campaigns are welcome to discuss trusted partner status. www.pay4results.eu | Delivered by altex marketing and powered by Direct Track
    • 21. www.pay4results.eu | Delivered by altex marketing and powered by Direct Track Trusted Partners We offer: Training so you can offer affiliate marketing and campaign management services through pay4results.eu Higher agency discounts and long term revenue share opportunities Business leads We require: Transparency Commitment and honesty Payment for initial training - refundable when you bring first advertiser to pay4results.eu Dedicated contact person
    • 22. Thankyou Use www.pay4results.eu as a channel in your next online advertising campaign It’s quick, easy and great ROI. For further information or to sign up as an advertiser and only pay for results, please contact: Taivo (Estonian) taivo@pay4results.eu Pjotr (Russian) pjotr@pay4results.eu Robin (English) robin@pay4results.eu www.pay4results.eu | Delivered by altex marketing and powered by Direct Track