Social Media for Business

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This presentation was completed for a local business woman's group. The goal was to provide an overview of why social media is important, how businesses can use social media and how to maximize your social media efforts.

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  • This whole section is reviewed and narrated by Michael
  • Derek – this is your section – all the examples we can get are appreciated!
  • 1,750,000 Twitter followers 200,000 fans on primary corporate site – store sites as well Flickr Blog – multiple I thinK? Pocasts of certain blog entries YouTube videos of stores, demos, stories Free mobile apps with Recipes, ingredients, location search, special diets, course menus, etc.
  • 1,750,000 Twitter followers 200,000 fans on primary corporate site – store sites as well Flickr Blog – multiple I thinK? Pocasts of certain blog entries YouTube videos of stores, demos, stories Free mobile apps with Recipes, ingredients, location search, special diets, course menus, etc.
  • 1,750,000 Twitter followers 200,000 fans on primary corporate site – store sites as well Flickr Blog – multiple I thinK? Pocasts of certain blog entries YouTube videos of stores, demos, stories Free mobile apps with Recipes, ingredients, location search, special diets, course menus, etc.
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • review these as the deliverables, and propose them as suggested areas to meet for digital media plan BROAD AWARENESS: Using high-interest event to create brand awareness of Pavone EXPERTISE: Create awareness in a way that enhances our expertise and promotes our leadership in the industry RELATIONSHIPS: Create relationships with potential customers and deepen relationship with existing customers MEDIA RELATIONS: Create and deepen relationships with consumer and B2B media CONVERSATIONS: Increase database to allow Pavone to have ongoing conversations with fans, followers and potential customers
  • Social Media for Business

    1. 2. WHAT IS DIGITAL MEDIA?
    2. 3. WHAT IS DIGITAL MEDIA? <ul><li>Tools that let people collaborate and share information online </li></ul><ul><li>Public and private communication gathering places online </li></ul><ul><li>Paid online media </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Websites </li></ul><ul><li>Online PR </li></ul>
    3. 4. AMERICANS HAVE ACCESS TO: 200+ cable networks
    4. 5. AMERICANS HAVE ACCESS TO: 200+ cable networks 5,000 magazines
    5. 6. AMERICANS HAVE ACCESS TO: 200+ cable networks 5,000 magazines 10,500 radio stations
    6. 7. AMERICANS HAVE ACCESS TO: 200+ cable networks 5,000 magazines 10,500 radio stations 65,000 iPhone apps
    7. 8. AMERICANS HAVE ACCESS TO: 200+ cable networks 5,000 magazines 10,500 radio stations 65,000 iPhone apps 1,000,000,000,000 web pages
    8. 9. Print newspaper circulation has fallen by 7,000,000 in 25 years
    9. 10. Print newspaper circulation has fallen by 7,000,000 in 25 years Online readership of newspapers increased by 20 million over the past 5 years
    10. 11. TRADITIONAL AD SALES Newspaper – DOWN 18.7% TV – DOWN 10.7% Radio – DOWN 11.7% Magazine – DOWN 14.8%
    11. 12. DIGITAL AD SALES Mobile – UP 18.1% Web – UP 9.2% TRADITIONAL AD SALES Newspaper – DOWN 18.7% TV – DOWN 10.7% Radio – DOWN 11.7% Magazine – DOWN 14.8%
    12. 13. MORE VIDEO WAS UPLOADED TO IN THE PAST 2 MONTHS THAN IF NBC HAD BEEN AIRING NEW CONTENT 24/7/365 SINCE (which is when they started airing) 1948
    13. 14. 10 MILLION MONTHLY UNIQUE VIEWERS (COLLECTIVELY)
    14. 15. 250 MILLION MONTHLY UNIQUE VIEWERS (COLLECTIVELY) 10 MILLION MONTHLY UNIQUE VIEWERS (COLLECTIVELY)
    15. 16. % of U.S. adults own a cell phone 93
    16. 17. % of U.S. adults own a cell phone 93 2,000 Average teen sends over texts a month
    17. 18. Average teen sends over texts a month % of U.S. adults own a cell phone 93 2,000 to the Internet by 2020 Mobile devices will become PRIMARY ACCESS
    18. 19. The computer in your mobile device is…
    19. 20. The computer in your mobile device is… 1,000 x more powerful
    20. 21. The computer in your mobile device is… 1,000 x more powerful 100,000 x smaller
    21. 22. The computer in your mobile device is… 100,000 x smaller 1,000,000 x cheaper 1,000 x more powerful
    22. 23. The computer in your mobile device is… 100,000 x smaller 1,000,000 x cheaper 1,000 x more powerful … than the supercomputer at MIT in 1965
    23. 24. 1,000 x more powerful The computer in your mobile device is… What once filled a building….
    24. 25. 1,000 x more powerful What once filled a building…. … now fits into your pocket
    25. 26. SOCIAL MEDIA
    26. 27. OUR POINT OF VIEW <ul><li>Embrace available tools </li></ul><ul><li>Participate in conversations </li></ul><ul><li>Monitor discussions </li></ul><ul><li>Analysis based on metrics </li></ul><ul><li>Integration with existing messages </li></ul>
    27. 28. BENEFITS <ul><li>Why digital media? </li></ul><ul><ul><li>Easy, ongoing measurements </li></ul></ul><ul><ul><li>Engages consumer </li></ul></ul><ul><ul><li>Increased frequency of interaction </li></ul></ul><ul><ul><li>Opportunities to build database </li></ul></ul><ul><ul><li>Increased brand loyalty </li></ul></ul>
    28. 29. SOCIAL MEDIA What social media are you using?
    29. 30. SOCIAL MEDIA FOR BUSINESS
    30. 31. SOCIAL MEDIA FOR BUSINESS <ul><li>Facebook </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Recruitment </li></ul></ul>
    31. 32. SOCIAL MEDIA FOR BUSINESS <ul><li>Twitter </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Recruitment </li></ul></ul>
    32. 33. SOCIAL MEDIA FOR BUSINESS <ul><li>Blog </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Product insight </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Promotions </li></ul></ul>
    33. 34. SOCIAL MEDIA FOR BUSINESS <ul><li>LinkedIn </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Recruitment </li></ul></ul>
    34. 35. MAXIMIZING SOCIAL MEDIA
    35. 36. MAXIMIZING SOCIAL MEDIA <ul><li>Select mediums </li></ul><ul><li>Plan </li></ul><ul><li>Assistance </li></ul><ul><li>Leverage tools </li></ul>
    36. 37. SELECT MEDIUM <ul><li>Select the mediums based on your overall goals and target audience: </li></ul><ul><li>Facebook – connect with family and friends; share common interests </li></ul><ul><li>LinkedIn – connect with business professionals </li></ul><ul><li>Twitter – blend of personal and business connections with undertone of news </li></ul><ul><li>Blogs – provide detailed insights </li></ul>
    37. 38. PLAN <ul><li>Create a strategy for your mediums </li></ul><ul><li>Leverage current usages and trends for mediums </li></ul><ul><li>Schedule posts that are not time-sensitive </li></ul><ul><li>Know what news you can/cannot share publicly </li></ul>
    38. 39. ASSISTANCE <ul><li>Leverage your internal team </li></ul><ul><li>Work with a consultant or agency </li></ul>
    39. 40. TOOLS <ul><li>CoTweet </li></ul><ul><li>TweetDeck </li></ul><ul><li>Social RSS </li></ul><ul><li>Google Alerts </li></ul><ul><li>WordPress Plug-ins </li></ul>
    40. 41. COTWEET <ul><li>Allows multiple users to manage an account </li></ul><ul><li>View incoming messages </li></ul><ul><ul><li>Follow responses </li></ul></ul><ul><li>Schedule posts </li></ul><ul><li>Manage search for listening </li></ul><ul><li>Assign tasks </li></ul>
    41. 42. TWEETDECK <ul><li>Allows you to update multiple social media accounts at once </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Pages </li></ul></ul><ul><li>LinkedIn </li></ul>
    42. 43. SOCIAL RSS <ul><li>Allows you to link your blog to your Facebook page </li></ul><ul><li>Updates page </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Blog stream </li></ul></ul><ul><ul><li>Blog tab </li></ul></ul>
    43. 44. QUESTIONS?

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