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An Introduction to Social Media - Museums & Heritage Sites

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Slides from presentation at the Lincolnshire Heritage Forum on 16th November 2010.

Slides from presentation at the Lincolnshire Heritage Forum on 16th November 2010.

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    An Introduction to Social Media - Museums & Heritage Sites An Introduction to Social Media - Museums & Heritage Sites Presentation Transcript

    • AN INTRODUCTION TO SOCIAL MEDIAMuseums & Heritage Sites
      Presented by Celia Lacy
    • The Social Media Puzzle
    • : s o c i a l
      Introduce yourself
      Make friends
      Have a conversation
      Smile!
      Feel appreciated
      Share your ideas
      Boost your confidence
      Discuss a topic
      Give a compliment
      Laugh
    • : m e d i a
      message
      mini-diary
      article
      journal
      film
      video
      podcast
      audio
      gallery
      image
    • H y p e revolution CHAT rumours talk phenomenonfiction facts STORIES fadsC R A Z E Stwaddle FRENZY: truth
    • SOCIAL NETWORKING
      Years to reach 50 million users:
      • Radio (38 years)
      • TV (13 years)
      • Internet (4 years)
      • iPod (3 years)
      200 million users in less than a year
    • BUSINESS SOCIAL NETWORKING
      80% of companies use social media for recruitment
      Of these, 95% used LinkedIn
    • CONTENT SHARING
      YouTube is the second largest search engine on the planet
      24 hours of video footage are uploaded to YouTube every minute
    • MICRO BLOGGING
      Over 90 million tweets pass through Twitter each day
      Celebrity tweeters Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway or Panama.
    • Toolbox & Tips
    • Aim for:
      A presence on appropriate social media channels to suit the organisation
      Regular creation of engaging content
      A quality foundation of connections and networks relevant to the organisation & it’s ethos
      A loyal & nurtured base of fans, followers and advocates
      Consistent, distinctive brand & tone of voice
    • PRESENCE & NETWORK
    • FAN BASE & CONNECTIONS
    • ENGAGING THE AUDIENCE
    • ENGAGING THE AUDIENCE
    • ENGAGING THE AUDIENCE
    • BRAND IS KING
    • BRAND IS KING
    • BRAND IS KING
    • LEARN FROM OTHERS
    • Create your Social Museum
    • INSPIRATION
      Tell a story
      Document an event from the past
      Interview witnesses and create fascinating oral histories
      Promote events through networking
      Capture objects through photography & film
      Give your museum a personality
      Encourage your visitors to support you
    • Questions
    • Sources & resources at www.pavillionmarketing.com
      Celia Lacy
      Social Media Consultant
      celia@pavillionmarketing.com