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An Introduction to Social Media - Museums & Heritage Sites

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Slides from presentation at the Lincolnshire Heritage Forum on 16th November 2010.

Slides from presentation at the Lincolnshire Heritage Forum on 16th November 2010.

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An Introduction to Social Media - Museums & Heritage Sites An Introduction to Social Media - Museums & Heritage Sites Presentation Transcript

  • AN INTRODUCTION TO SOCIAL MEDIAMuseums & Heritage Sites
    Presented by Celia Lacy
  • The Social Media Puzzle
  • : s o c i a l
    Introduce yourself
    Make friends
    Have a conversation
    Smile!
    Feel appreciated
    Share your ideas
    Boost your confidence
    Discuss a topic
    Give a compliment
    Laugh
    View slide
  • : m e d i a
    message
    mini-diary
    article
    journal
    film
    video
    podcast
    audio
    gallery
    image
    View slide
  • H y p e revolution CHAT rumours talk phenomenonfiction facts STORIES fadsC R A Z E Stwaddle FRENZY: truth
  • SOCIAL NETWORKING
    Years to reach 50 million users:
    • Radio (38 years)
    • TV (13 years)
    • Internet (4 years)
    • iPod (3 years)
    200 million users in less than a year
  • BUSINESS SOCIAL NETWORKING
    80% of companies use social media for recruitment
    Of these, 95% used LinkedIn
  • CONTENT SHARING
    YouTube is the second largest search engine on the planet
    24 hours of video footage are uploaded to YouTube every minute
  • MICRO BLOGGING
    Over 90 million tweets pass through Twitter each day
    Celebrity tweeters Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway or Panama.
  • Toolbox & Tips
  • Aim for:
    A presence on appropriate social media channels to suit the organisation
    Regular creation of engaging content
    A quality foundation of connections and networks relevant to the organisation & it’s ethos
    A loyal & nurtured base of fans, followers and advocates
    Consistent, distinctive brand & tone of voice
  • PRESENCE & NETWORK
  • FAN BASE & CONNECTIONS
  • ENGAGING THE AUDIENCE
  • ENGAGING THE AUDIENCE
  • ENGAGING THE AUDIENCE
  • BRAND IS KING
  • BRAND IS KING
  • BRAND IS KING
  • LEARN FROM OTHERS
  • Create your Social Museum
  • INSPIRATION
    Tell a story
    Document an event from the past
    Interview witnesses and create fascinating oral histories
    Promote events through networking
    Capture objects through photography & film
    Give your museum a personality
    Encourage your visitors to support you
  • Questions
  • Sources & resources at www.pavillionmarketing.com
    Celia Lacy
    Social Media Consultant
    celia@pavillionmarketing.com