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Don't Google it. Social It!

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Biggest social fail? Facebook search. Greatest social feature? Facebook Graph Search. Is SEO dead? No, till people want to search - anything, anywhere. Social SEO is on the rise and I show you why and …

Biggest social fail? Facebook search. Greatest social feature? Facebook Graph Search. Is SEO dead? No, till people want to search - anything, anywhere. Social SEO is on the rise and I show you why and how use it for your success. Social SEO experiments unveiled.

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  • 1. Don't Google it, Social it! Pavel Ungr, SEO consultant @pavelungr @necodymiconer (cz only)
  • 2. What did people say about my presentation?
  • 3. SEO is expanding SEO UX Content Social Analytics
  • 4. Google needs SOCIAL Backlinks are inconclusive, results could be corructible. It is all only about the budget. Therefore search engines needs different signals about quality websites.
  • 5. Why SOCIAL for SEO? SOCIAL helps indexing SOCIAL helps ranking SOCIAL helps visibility
  • 6. SOCIAL needs Google Social media fails in searching.
  • 7. Why SEO for SOCIAL? SEO knows how to optimize profile SEO knows the topics and target group SEO knows right keyword
  • 8. Why SEO for Open Graph? Every search needs SEO.
  • 9. Social signals in search are important, but … Some people are sceptical We need experiments!
  • 10. Tasty Placement: Social signals
  • 11. Results: Social promo methodics Position rise/fall in SERP 100 Google+ followers 14,63 300 +1s 9,44 70 Facebook shares, 50 likes 6,9 50 retweets 2,88 1000 Twitter followers -1,22 No social activity -0,11 http://www.tastyplacement.com/infographic-testing-social-media-signals-in-search
  • 12. What we need to know to admit, that social signals are working? Indexing only through social media links
  • 13. Social media indexing test Facebook URL Twitter URL Google+ URL
  • 14. Social media indexation test • 22 shares, 25 comments, 6 likes Facebook URL • 19 retweets, 7 replies Twitter URL • 31 shares, 4 comments, 9 +1s Google+ URL
  • 15. No backlinks
  • 16. Fraked aggregators! http://tweettunnel.com/Berkofff (Twitter) http://new.tweettunnel.com/re-verse2.php?textfield=rado-mirpa (Twitter) http://twitter.mracik.sk/ac-count/hanickapavlin (Twitter) http://it.circlecount.com/cz/explore/ (Google+) http://www.mygoogleplus.com/ti-meline.php?id=1066563660931875-16063 (Google+) http://cpedialog520.appspot-.com/profiles/106656366093187516063 (Google+)
  • 17. Experiment starts 1.6.2013 Dates of indexing URL Google.cz Seznam.cz http://seojedobro.eu/facebook/ 10.6. 10.6. http://seojedobro.eu/twitter/ 4.6. N/A http://seojedobro.eu/google-plus/ 2.6. 8.6.
  • 18. URL Google.cz Seznam.cz http://seojedobro.eu/facebook/ 2 44 http://seojedobro.eu/twitter/ 3 N/A http://seojedobro.eu/google-plus/ 4 3 Position in site:domain.tld Amazing surprise Results on http://www.babelguide.com/what-is-fresh/social-signals-in-seo-revealed
  • 19. Control test for sixteen days http://www.bloxxter.cz/experiment-indexace.html No social No links No indexing V češtině na http://blog.bloxxter.cz/neposlouchejte-nedouky-z-lupy-test-indexace-google-chrome/
  • 20. Results Google index all Google is #1 Seznam ignores Twitter Social activity improves ranking
  • 21. Takeaways
  • 22. Social signals work
  • 23. Google+ is the future
  • 24. Use SOCIAL for support your websites Use SEO for improving SOCIAL media profiles
  • 25. Questions? write me pavel.ungr@h1.cz or @pavelungr @necodymiconer (in czech only)
  • 26. Credits: • http://www.flickr.com/photos/schaaflicht/346073/sizes/o/in/photostream/ • http://www.flickr.com/photos/cjsmithphotography/8124575809/sizes/c/in/photostrea m/ • http://www.flickr.com/photos/tom-sidock/2923148797/sizes/o/in/photostream/ • http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg • http://www.flickr.com/photos/safari_vacation/7496669132/sizes/o/in/photostream/ • http://www.flickr.com/photos/stuckincustoms/6756753669/sizes/o/in/photostream/ • http://www.flickr.com/photos/paperdollimages/205857798/sizes/z/in/photostream/ • http://www.flickr.com/photos/su-lin/3942732350/sizes/m/in/photostream/ Other SOCIAL SEO sources on my Delicious: https://delicious.com/necodymiconer/social+seo