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Don't Google it. Social It!

Don't Google it. Social It!



Biggest social fail? Facebook search. Greatest social feature? Facebook Graph Search. Is SEO dead? No, till people want to search - anything, anywhere. Social SEO is on the rise and I show you why and ...

Biggest social fail? Facebook search. Greatest social feature? Facebook Graph Search. Is SEO dead? No, till people want to search - anything, anywhere. Social SEO is on the rise and I show you why and how use it for your success. Social SEO experiments unveiled.



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    Don't Google it. Social It! Don't Google it. Social It! Presentation Transcript

    • Don't Google it, Social it! Pavel Ungr, SEO consultant @pavelungr @necodymiconer (cz only)
    • What did people say about my presentation?
    • SEO is expanding SEO UX Content Social Analytics
    • Google needs SOCIAL Backlinks are inconclusive, results could be corructible. It is all only about the budget. Therefore search engines needs different signals about quality websites.
    • Why SOCIAL for SEO? SOCIAL helps indexing SOCIAL helps ranking SOCIAL helps visibility
    • SOCIAL needs Google Social media fails in searching.
    • Why SEO for SOCIAL? SEO knows how to optimize profile SEO knows the topics and target group SEO knows right keyword
    • Why SEO for Open Graph? Every search needs SEO.
    • Social signals in search are important, but … Some people are sceptical We need experiments!
    • Tasty Placement: Social signals
    • Results: Social promo methodics Position rise/fall in SERP 100 Google+ followers 14,63 300 +1s 9,44 70 Facebook shares, 50 likes 6,9 50 retweets 2,88 1000 Twitter followers -1,22 No social activity -0,11 http://www.tastyplacement.com/infographic-testing-social-media-signals-in-search
    • What we need to know to admit, that social signals are working? Indexing only through social media links
    • Social media indexing test Facebook URL Twitter URL Google+ URL
    • Social media indexation test • 22 shares, 25 comments, 6 likes Facebook URL • 19 retweets, 7 replies Twitter URL • 31 shares, 4 comments, 9 +1s Google+ URL
    • No backlinks
    • Fraked aggregators! http://tweettunnel.com/Berkofff (Twitter) http://new.tweettunnel.com/re-verse2.php?textfield=rado-mirpa (Twitter) http://twitter.mracik.sk/ac-count/hanickapavlin (Twitter) http://it.circlecount.com/cz/explore/ (Google+) http://www.mygoogleplus.com/ti-meline.php?id=1066563660931875-16063 (Google+) http://cpedialog520.appspot-.com/profiles/106656366093187516063 (Google+)
    • Experiment starts 1.6.2013 Dates of indexing URL Google.cz Seznam.cz http://seojedobro.eu/facebook/ 10.6. 10.6. http://seojedobro.eu/twitter/ 4.6. N/A http://seojedobro.eu/google-plus/ 2.6. 8.6.
    • URL Google.cz Seznam.cz http://seojedobro.eu/facebook/ 2 44 http://seojedobro.eu/twitter/ 3 N/A http://seojedobro.eu/google-plus/ 4 3 Position in site:domain.tld Amazing surprise Results on http://www.babelguide.com/what-is-fresh/social-signals-in-seo-revealed
    • Control test for sixteen days http://www.bloxxter.cz/experiment-indexace.html No social No links No indexing V češtině na http://blog.bloxxter.cz/neposlouchejte-nedouky-z-lupy-test-indexace-google-chrome/
    • Results Google index all Google is #1 Seznam ignores Twitter Social activity improves ranking
    • Takeaways
    • Social signals work
    • Google+ is the future
    • Use SOCIAL for support your websites Use SEO for improving SOCIAL media profiles
    • Questions? write me pavel.ungr@h1.cz or @pavelungr @necodymiconer (in czech only)
    • Credits: • http://www.flickr.com/photos/schaaflicht/346073/sizes/o/in/photostream/ • http://www.flickr.com/photos/cjsmithphotography/8124575809/sizes/c/in/photostrea m/ • http://www.flickr.com/photos/tom-sidock/2923148797/sizes/o/in/photostream/ • http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg • http://www.flickr.com/photos/safari_vacation/7496669132/sizes/o/in/photostream/ • http://www.flickr.com/photos/stuckincustoms/6756753669/sizes/o/in/photostream/ • http://www.flickr.com/photos/paperdollimages/205857798/sizes/z/in/photostream/ • http://www.flickr.com/photos/su-lin/3942732350/sizes/m/in/photostream/ Other SOCIAL SEO sources on my Delicious: https://delicious.com/necodymiconer/social+seo