Don't Google it. Social It!
Upcoming SlideShare
Loading in...5
×
 

Don't Google it. Social It!

on

  • 4,185 views

Biggest social fail? Facebook search. Greatest social feature? Facebook Graph Search. Is SEO dead? No, till people want to search - anything, anywhere. Social SEO is on the rise and I show you why and ...

Biggest social fail? Facebook search. Greatest social feature? Facebook Graph Search. Is SEO dead? No, till people want to search - anything, anywhere. Social SEO is on the rise and I show you why and how use it for your success. Social SEO experiments unveiled.

Statistics

Views

Total Views
4,185
Views on SlideShare
2,538
Embed Views
1,647

Actions

Likes
5
Downloads
9
Comments
0

10 Embeds 1,647

http://www.lupa.cz 856
http://www.conseilsmarketing.com 213
http://strategie.hnonline.sk 173
https://twitter.com 171
http://m.lupa.cz 162
http://www.conseilsmarketing.fr 50
http://conseilsmarketing.com 12
http://conseilsmarketing.fr 7
http://plus.url.google.com 2
https://www.rebelmouse.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Don't Google it. Social It! Don't Google it. Social It! Presentation Transcript

  • Don't Google it, Social it! Pavel Ungr, SEO consultant @pavelungr @necodymiconer (cz only)
  • What did people say about my presentation?
  • SEO is expanding SEO UX Content Social Analytics
  • Google needs SOCIAL Backlinks are inconclusive, results could be corructible. It is all only about the budget. Therefore search engines needs different signals about quality websites.
  • Why SOCIAL for SEO? SOCIAL helps indexing SOCIAL helps ranking SOCIAL helps visibility
  • SOCIAL needs Google Social media fails in searching.
  • Why SEO for SOCIAL? SEO knows how to optimize profile SEO knows the topics and target group SEO knows right keyword
  • Why SEO for Open Graph? Every search needs SEO.
  • Social signals in search are important, but … Some people are sceptical We need experiments!
  • Tasty Placement: Social signals
  • Results: Social promo methodics Position rise/fall in SERP 100 Google+ followers 14,63 300 +1s 9,44 70 Facebook shares, 50 likes 6,9 50 retweets 2,88 1000 Twitter followers -1,22 No social activity -0,11 http://www.tastyplacement.com/infographic-testing-social-media-signals-in-search
  • What we need to know to admit, that social signals are working? Indexing only through social media links
  • Social media indexing test Facebook URL Twitter URL Google+ URL
  • Social media indexation test • 22 shares, 25 comments, 6 likes Facebook URL • 19 retweets, 7 replies Twitter URL • 31 shares, 4 comments, 9 +1s Google+ URL
  • No backlinks
  • Fraked aggregators! http://tweettunnel.com/Berkofff (Twitter) http://new.tweettunnel.com/re-verse2.php?textfield=rado-mirpa (Twitter) http://twitter.mracik.sk/ac-count/hanickapavlin (Twitter) http://it.circlecount.com/cz/explore/ (Google+) http://www.mygoogleplus.com/ti-meline.php?id=1066563660931875-16063 (Google+) http://cpedialog520.appspot-.com/profiles/106656366093187516063 (Google+)
  • Experiment starts 1.6.2013 Dates of indexing URL Google.cz Seznam.cz http://seojedobro.eu/facebook/ 10.6. 10.6. http://seojedobro.eu/twitter/ 4.6. N/A http://seojedobro.eu/google-plus/ 2.6. 8.6.
  • URL Google.cz Seznam.cz http://seojedobro.eu/facebook/ 2 44 http://seojedobro.eu/twitter/ 3 N/A http://seojedobro.eu/google-plus/ 4 3 Position in site:domain.tld Amazing surprise Results on http://www.babelguide.com/what-is-fresh/social-signals-in-seo-revealed
  • Control test for sixteen days http://www.bloxxter.cz/experiment-indexace.html No social No links No indexing V češtině na http://blog.bloxxter.cz/neposlouchejte-nedouky-z-lupy-test-indexace-google-chrome/
  • Results Google index all Google is #1 Seznam ignores Twitter Social activity improves ranking
  • Takeaways
  • Social signals work
  • Google+ is the future
  • Use SOCIAL for support your websites Use SEO for improving SOCIAL media profiles
  • Questions? write me pavel.ungr@h1.cz or @pavelungr @necodymiconer (in czech only)
  • Credits: • http://www.flickr.com/photos/schaaflicht/346073/sizes/o/in/photostream/ • http://www.flickr.com/photos/cjsmithphotography/8124575809/sizes/c/in/photostrea m/ • http://www.flickr.com/photos/tom-sidock/2923148797/sizes/o/in/photostream/ • http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg • http://www.flickr.com/photos/safari_vacation/7496669132/sizes/o/in/photostream/ • http://www.flickr.com/photos/stuckincustoms/6756753669/sizes/o/in/photostream/ • http://www.flickr.com/photos/paperdollimages/205857798/sizes/z/in/photostream/ • http://www.flickr.com/photos/su-lin/3942732350/sizes/m/in/photostream/ Other SOCIAL SEO sources on my Delicious: https://delicious.com/necodymiconer/social+seo