I know I cannot please everyone, and that's fine.
Connect your profiles Use the google authorship Share your content via social networks
Frankly address the issues they are concerned about Answer questions online and you’re not talking to one prospective patient, you’re talking to thousands.
Translation via google translate will not impress
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation inaesthetic plastic surgery todayPavel HilbertEstheticon CEO
Your Online ReputationThe Google Name GameDoesnt matter how many patients you haveHow? Answers, articles, testimonials, profiles,websites, videos, blogs“To gain influence and status share yourexpertise and content.”Gary Hamel“To gain influence and status share yourexpertise and content.”Gary Hamel
Recommended vs. Online,Related vs. AnonymousShould I see / contact this surgeon?Who is the surgeon I am going to see?
1st Search Engine Result Page1 website is not enough10 results to go good or badAffect all search results for your nameDifferent results for different KW phrases− “Prof. Dr. med. Marc Peter”− “Dr. med. Marc Peter”− “Prof. Marc Peter”− “Dr. Peter Berlin”
Wallpapers to choose fromMarketing channelsSEO, youtube.com, Pay Per Click, Social media*,medical portals, articles, press releases, patienttestimonials, doctors reviews, blogsA little bit of most things... but Content to rule them all*You dont have to be on facebook
More paths, content & visitors Google plus Linkedin.com Facebook (Profile vs. Page, Private separated Professional) Xing.com Google places Twitter Youtube.com channel Forums and health portals Blog (link it to G+ profile) And last but not least get a profile on ...
Good Old ArticlesNo more topics, all is covered? Aspects of a treatment...breast implants sizes, sport after breast augmentation,breast augmentation recoveryFormat, short, few headlines,1-2 sentences per paragraphShort Interviews 7 questions about ...Authentic & positiveIllustrate what you are talking aboutEven article with no links generates SEO push
Swim lanes misconceptionan illusion of ROI of specific marketing channels
Optimizing channelsBoost Google Adwords ROI by articles,testemonials or forum activityPatient clicked an add, read an article, saw avideo and checked out reviews...who is theone to get the credit?Synergistic effect1 + 1 = 3 or more1 + 1 = 3 or more
Time is of the essenceWho reads articles?What kind of article people read?“Answer questions online and you´re not talking to oneprospective patient, youre talking to thousands.”R. Lovitt“Answer questions online and you´re not talking to oneprospective patient, youre talking to thousands.”R. LovittI have a concern.Question & Answers Have your patients, bloggersand journalists create yourreputation
Education by sharing experienceEverybody specializes in something nobodydoes everything or knows the all latestadvances and techniquesSpeak the language of your patientsTwo doctors two approachesLink to good relevant information. Its valuablefor your visitors, it will not hurt your rankings
Sharp shooting with Long tailReal world plastic surgery clinic Google Analytics example:Trafic from Search Engines: 15.026 visitsSearch Phrases: 4.497Top 10 search phrases: cca. 2.000 visits (15% visits)
Catch patients attention Gummy bear implants, liquid facelift, dracula therapy “Buzzwords” and numbers Unique Selling Point. Virtual or Real.
Estheticon summary Claim and set up your profiles Be active, answer questions and speak up Educate patients Publish articles, opinions, share expertiseYour Online ReputationYour Online Reputation