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The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
The meaning of online reputation in aesthetic plastic surgery today
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The meaning of online reputation in aesthetic plastic surgery today

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  • I know I cannot please everyone, and that's fine.
  • Connect your profiles Use the google authorship Share your content via social networks
  • Google authorship
  • Frankly address the issues they are concerned about Answer questions online and you’re not talking to one prospective patient, you’re talking to thousands.
  • Translation via google translate will not impress
  • Transcript

    • 1. The meaning of online reputation inaesthetic plastic surgery todayPavel HilbertEstheticon CEO
    • 2. Your Online ReputationThe Google Name GameDoesnt matter how many patients you haveHow? Answers, articles, testimonials, profiles,websites, videos, blogs“To gain influence and status share yourexpertise and content.”Gary Hamel“To gain influence and status share yourexpertise and content.”Gary Hamel
    • 3. Recommended vs. Online,Related vs. AnonymousShould I see / contact this surgeon?Who is the surgeon I am going to see?
    • 4. Wallpaper the 1stSE Result Page
    • 5. 1st Search Engine Result Page1 website is not enough10 results to go good or badAffect all search results for your nameDifferent results for different KW phrases− “Prof. Dr. med. Marc Peter”− “Dr. med. Marc Peter”− “Prof. Marc Peter”− “Dr. Peter Berlin”
    • 6. Wallpapers to choose fromMarketing channelsSEO, youtube.com, Pay Per Click, Social media*,medical portals, articles, press releases, patienttestimonials, doctors reviews, blogsA little bit of most things... but Content to rule them all*You dont have to be on facebook
    • 7. More paths, content & visitors Google plus Linkedin.com Facebook (Profile vs. Page, Private separated Professional) Xing.com Google places Twitter Youtube.com channel Forums and health portals Blog (link it to G+ profile) And last but not least get a profile on ...
    • 8. Good Old ArticlesNo more topics, all is covered? Aspects of a treatment...breast implants sizes, sport after breast augmentation,breast augmentation recoveryFormat, short, few headlines,1-2 sentences per paragraphShort Interviews 7 questions about ...Authentic & positiveIllustrate what you are talking aboutEven article with no links generates SEO push
    • 9. Swim lanes misconceptionan illusion of ROI of specific marketing channels
    • 10. Optimizing channelsBoost Google Adwords ROI by articles,testemonials or forum activityPatient clicked an add, read an article, saw avideo and checked out reviews...who is theone to get the credit?Synergistic effect1 + 1 = 3 or more1 + 1 = 3 or more
    • 11. Time is of the essenceWho reads articles?What kind of article people read?“Answer questions online and you´re not talking to oneprospective patient, youre talking to thousands.”R. Lovitt“Answer questions online and you´re not talking to oneprospective patient, youre talking to thousands.”R. LovittI have a concern.Question & Answers Have your patients, bloggersand journalists create yourreputation
    • 12. Education by sharing experienceEverybody specializes in something nobodydoes everything or knows the all latestadvances and techniquesSpeak the language of your patientsTwo doctors two approachesLink to good relevant information. Its valuablefor your visitors, it will not hurt your rankings
    • 13. Sharp shooting with Long tailReal world plastic surgery clinic Google Analytics example:Trafic from Search Engines: 15.026 visitsSearch Phrases: 4.497Top 10 search phrases: cca. 2.000 visits (15% visits)
    • 14. Catch patients attention Gummy bear implants, liquid facelift, dracula therapy “Buzzwords” and numbers Unique Selling Point. Virtual or Real.
    • 15. Estheticon summary Claim and set up your profiles Be active, answer questions and speak up Educate patients Publish articles, opinions, share expertiseYour Online ReputationYour Online Reputation
    • 16. Estheticon features
    • 17. Estheticon featureswww.estheticon.de/registration
    • 18. Thank you for your attention andfeedbackPavel HilbertEstheticon CEOpavel.hilbert@estheticon.comTel.: + 420 777 591 118

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