The meaning of online reputation inaesthetic plastic surgery todayPavel HilbertEstheticon CEO
Your Online ReputationThe Google Name GameDoesnt matter how many patients you haveHow? Answers, articles, testimonials,...
Recommended vs. Online,Related vs. AnonymousShould I see / contact this surgeon?Who is the surgeon I am going to see?
Wallpaper the 1stSE Result Page
1st Search Engine Result Page1 website is not enough10 results to go good or badAffect all search results for your name...
Wallpapers to choose fromMarketing channelsSEO, youtube.com, Pay Per Click, Social media*,medical portals, articles, pres...
More paths, content & visitors Google plus Linkedin.com Facebook (Profile vs. Page, Private separated Professional) Xi...
Good Old ArticlesNo more topics, all is covered? Aspects of a treatment...breast implants sizes, sport after breast augm...
Swim lanes misconceptionan illusion of ROI of specific marketing channels
Optimizing channelsBoost Google Adwords ROI by articles,testemonials or forum activityPatient clicked an add, read an ar...
Time is of the essenceWho reads articles?What kind of article people read?“Answer questions online and you´re not talkin...
Education by sharing experienceEverybody specializes in something nobodydoes everything or knows the all latestadvances a...
Sharp shooting with Long tailReal world plastic surgery clinic Google Analytics example:Trafic from Search Engines: 15.02...
Catch patients attention Gummy bear implants, liquid facelift, dracula therapy “Buzzwords” and numbers Unique Selling ...
Estheticon summary Claim and set up your profiles Be active, answer questions and speak up Educate patients Publish ar...
Estheticon features
Estheticon featureswww.estheticon.de/registration
Thank you for your attention andfeedbackPavel HilbertEstheticon CEOpavel.hilbert@estheticon.comTel.: + 420 777 591 118
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The meaning of online reputation in aesthetic plastic surgery today

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  • I know I cannot please everyone, and that's fine.
  • Connect your profiles Use the google authorship Share your content via social networks
  • Google authorship
  • Frankly address the issues they are concerned about Answer questions online and you’re not talking to one prospective patient, you’re talking to thousands.
  • Translation via google translate will not impress
  • The meaning of online reputation in aesthetic plastic surgery today

    1. 1. The meaning of online reputation inaesthetic plastic surgery todayPavel HilbertEstheticon CEO
    2. 2. Your Online ReputationThe Google Name GameDoesnt matter how many patients you haveHow? Answers, articles, testimonials, profiles,websites, videos, blogs“To gain influence and status share yourexpertise and content.”Gary Hamel“To gain influence and status share yourexpertise and content.”Gary Hamel
    3. 3. Recommended vs. Online,Related vs. AnonymousShould I see / contact this surgeon?Who is the surgeon I am going to see?
    4. 4. Wallpaper the 1stSE Result Page
    5. 5. 1st Search Engine Result Page1 website is not enough10 results to go good or badAffect all search results for your nameDifferent results for different KW phrases− “Prof. Dr. med. Marc Peter”− “Dr. med. Marc Peter”− “Prof. Marc Peter”− “Dr. Peter Berlin”
    6. 6. Wallpapers to choose fromMarketing channelsSEO, youtube.com, Pay Per Click, Social media*,medical portals, articles, press releases, patienttestimonials, doctors reviews, blogsA little bit of most things... but Content to rule them all*You dont have to be on facebook
    7. 7. More paths, content & visitors Google plus Linkedin.com Facebook (Profile vs. Page, Private separated Professional) Xing.com Google places Twitter Youtube.com channel Forums and health portals Blog (link it to G+ profile) And last but not least get a profile on ...
    8. 8. Good Old ArticlesNo more topics, all is covered? Aspects of a treatment...breast implants sizes, sport after breast augmentation,breast augmentation recoveryFormat, short, few headlines,1-2 sentences per paragraphShort Interviews 7 questions about ...Authentic & positiveIllustrate what you are talking aboutEven article with no links generates SEO push
    9. 9. Swim lanes misconceptionan illusion of ROI of specific marketing channels
    10. 10. Optimizing channelsBoost Google Adwords ROI by articles,testemonials or forum activityPatient clicked an add, read an article, saw avideo and checked out reviews...who is theone to get the credit?Synergistic effect1 + 1 = 3 or more1 + 1 = 3 or more
    11. 11. Time is of the essenceWho reads articles?What kind of article people read?“Answer questions online and you´re not talking to oneprospective patient, youre talking to thousands.”R. Lovitt“Answer questions online and you´re not talking to oneprospective patient, youre talking to thousands.”R. LovittI have a concern.Question & Answers Have your patients, bloggersand journalists create yourreputation
    12. 12. Education by sharing experienceEverybody specializes in something nobodydoes everything or knows the all latestadvances and techniquesSpeak the language of your patientsTwo doctors two approachesLink to good relevant information. Its valuablefor your visitors, it will not hurt your rankings
    13. 13. Sharp shooting with Long tailReal world plastic surgery clinic Google Analytics example:Trafic from Search Engines: 15.026 visitsSearch Phrases: 4.497Top 10 search phrases: cca. 2.000 visits (15% visits)
    14. 14. Catch patients attention Gummy bear implants, liquid facelift, dracula therapy “Buzzwords” and numbers Unique Selling Point. Virtual or Real.
    15. 15. Estheticon summary Claim and set up your profiles Be active, answer questions and speak up Educate patients Publish articles, opinions, share expertiseYour Online ReputationYour Online Reputation
    16. 16. Estheticon features
    17. 17. Estheticon featureswww.estheticon.de/registration
    18. 18. Thank you for your attention andfeedbackPavel HilbertEstheticon CEOpavel.hilbert@estheticon.comTel.: + 420 777 591 118
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