@pabu01Thursday, April 26, 12
Atlas.cz                         Chief Product Manager                         Responsible for Product Strategy and design...
Falanxia  mobile and social games                            ‣   FWA application of                                the day...
Netmail  cloud applications  consulting                         ‣   largest team of                             Google App...
G&L Investments  internet Lead Gen                         ‣   360.000+                             registered users      ...
OUR                  CLIENTS                         ABOUT US                                    and many                 ...
World   0 - 1bn USD                           has   17 months                         gone    30 M users                  ...
Apple has larger market cap than all                                  Greece, Spanish, Portuguese companies               ...
Good news           Some things stay                         the sameThursday, April 26, 12
information                                     addresses           Customer              Recommendations                 ...
Exposure        Businesses                         SalesThursday, April 26, 12
1                                             Customers don’t trust                                             brands and...
Thursday, April 26, 12
There are more and more new Social nets                             sprawling. Just look at the rise of                   ...
Thursday, April 26, 12
powerful verticals                                   closed nets                                   SEO inside             ...
Gogobot is a new kind of social net. It is                          build from ground up based on Social                  ...
1   Enable                                2   Build your own “medium” = followship                         ToDo       Move...
I’m good at Social.                 Social in   1   How does it                  search         translate to my           ...
Seeded with articles                                1K Euro in ads                                 interaction            ...
10K visitors web/day                                   3-6% CTR                                750K followers             ...
1   New networks                                   2   G+/Instagram/Pinteres - all in last 18m          This is IT!     Af...
anybody can do it                                         you have                           Here       customers with    ...
LOCAL                           APPS BRINGING DIRECTORYLISTING TO FACEBOOK     l’Oreal case is the new    directory inside...
YOUTUBE                         CHANNEL                  FB PAGE TAB APPSThursday, April 26, 12
BLOG TAB                  FB PAGE TAB APPSThursday, April 26, 12
DUELS 2 70k 2k 60k1.5M                          OUR WORK   WEEKS     USERS         PHOTOS                                 ...
Thanks       for you attention                           FACEBOOK.COM/                           BRANDZFRIENDZ            ...
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Twareg social-search-local-pavel d-eidq-vienna-2012-1-slideshare

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The talk I gave at EIDQ.org meeting was focused on a new landscape in Social/Search and how Directory companies should adapt to this. The landscape is getting fragmented and you cann't no longer relay only on Google. Which is an enormous opportunity. Some examples of transforming Directory companies to Social shown from Czech, Brazil, USA.

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Twareg social-search-local-pavel d-eidq-vienna-2012-1-slideshare

  1. 1. @pabu01Thursday, April 26, 12
  2. 2. Atlas.cz Chief Product Manager Responsible for Product Strategy and design in CZ, SK, UA MobilJAM Product vision User base acquisition BizDev Ataxo.com co-founder and CEO Pavel Doležal Responsible for Product Strategy Responsible for biz plan Czech, Slovak, Poland = 15.000 clients SEMPO Presidents’ Award Twareg Product Vision, BizDev, Talent Growth, Start Ups Mentor, industry conference speakerThursday, April 26, 12
  3. 3. Falanxia mobile and social games ‣ FWA application of the day ‣ selected by Adobe as showcase application ‣ among 13 best iPad games ‣ distributorship in Korea, JapanThursday, April 26, 12
  4. 4. Netmail cloud applications consulting ‣ largest team of Google Apps specialists in CZ ‣ 24/7 customer center in Czech and English ‣ GA reseller ‣ GA deployment specialistThursday, April 26, 12
  5. 5. G&L Investments internet Lead Gen ‣ 360.000+ registered users ‣ among 5 largest aggregators in BrazilThursday, April 26, 12
  6. 6. OUR CLIENTS ABOUT US and many more...Thursday, April 26, 12
  7. 7. World 0 - 1bn USD has 17 months gone 30 M users crazy InstagramThursday, April 26, 12
  8. 8. Apple has larger market cap than all Greece, Spanish, Portuguese companies combined TitansThursday, April 26, 12
  9. 9. Good news Some things stay the sameThursday, April 26, 12
  10. 10. information addresses Customer Recommendations wants products’ infoThursday, April 26, 12
  11. 11. Exposure Businesses SalesThursday, April 26, 12
  12. 12. 1 Customers don’t trust brands and authorities Changes some are here 2 They trust crowd Information landscape 3 scattered to People, Web, Facebook and other Social nets and Vertical networksThursday, April 26, 12
  13. 13. Thursday, April 26, 12
  14. 14. There are more and more new Social nets sprawling. Just look at the rise of Pinterest or Instagram. This is the opportunity for you...Thursday, April 26, 12
  15. 15. Thursday, April 26, 12
  16. 16. powerful verticals closed nets SEO inside Beyond Google Some verticals have more searches and engagement than Google in that categoryThursday, April 26, 12
  17. 17. Gogobot is a new kind of social net. It is build from ground up based on Social graph and only then the content.Thursday, April 26, 12
  18. 18. 1 Enable 2 Build your own “medium” = followship ToDo Move in layers: 3 - customers - data - representation in Social nets The directory companies should be the new enabler and use the social media to build their own followships in vertical categories.....The new paradigm calls for thinking in different way. Thinking in layers and distributing to different Social Nets different info.Thursday, April 26, 12
  19. 19. I’m good at Social. Social in 1 How does it search translate to my SERP ???Thursday, April 26, 12
  20. 20. Seeded with articles 1K Euro in ads interaction DogsThursday, April 26, 12
  21. 21. 10K visitors web/day 3-6% CTR 750K followers DogsThursday, April 26, 12
  22. 22. 1 New networks 2 G+/Instagram/Pinteres - all in last 18m This is IT! After Instagram publishe on Android they trippled DAU and gained 10M new users in 10 days....Thursday, April 26, 12
  23. 23. anybody can do it you have Here customers with comes needs everybody you need to evolveThursday, April 26, 12
  24. 24. LOCAL APPS BRINGING DIRECTORYLISTING TO FACEBOOK l’Oreal case is the new directory inside FB. With brands look and feel and SMBs profiles which can be added to SMB FB with just one click !Thursday, April 26, 12
  25. 25. YOUTUBE CHANNEL FB PAGE TAB APPSThursday, April 26, 12
  26. 26. BLOG TAB FB PAGE TAB APPSThursday, April 26, 12
  27. 27. DUELS 2 70k 2k 60k1.5M OUR WORK WEEKS USERS PHOTOS NEW FANS DUELS DUELS PHOTO COMPETITION FOR NEW LIQUER BRAND Girls had to upload their photo to enter the contest. Other users vote in duels where winning photo gets +1 vote and the losing -1 vote. This app was extremely successful - we had more than 1.5 million duels!Thursday, April 26, 12
  28. 28. Thanks for you attention FACEBOOK.COM/ BRANDZFRIENDZ @pabu01Thursday, April 26, 12
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