Solving the unsolved challenges in E- commerce & Digital Marketing
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Solving the unsolved challenges in E- commerce & Digital Marketing

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Plumb5 is a real time integrated marketing platform

Plumb5 is a real time integrated marketing platform

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Solving the unsolved challenges in E- commerce & Digital Marketing Solving the unsolved challenges in E- commerce & Digital Marketing Presentation Transcript

  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style enterprise
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Plumb5 is a integrated marketing platform for organizations, which enables every marketer in the enterprise to work on a single collaborative platform
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Plumb5 is a real-time customer intelligence platform that help marketing teams to perform, optimize and measure customer interactions and value Introduction to
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Unified view of Customers/Visitors Converting Anonymous Visitor into Visible Customers Real time Engagement, Personalization & Automation in real time Great customer experiences & loyalty Unsolved Challenges
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Problem1 Unified view of Customers/Visitors
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Customers are in Omni Channel Today’s Customer interacts, compares and transacts with brands through multiple channels – and their behaviour across channels is different. Customer Web POS Phone Mobile Social Email
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Web Analytics Campaign Management Customer Relationship Management Transactions Social Media But each channel stores data separately The behavioural data of every individual customer resides in multiple systems thereby creating data silos Engagement & Loyalty Customer
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style CUSTOMER Website Data Transaction Data Mail Data Social Data CRM Data Loyalty Data Point of Sales* * * *Data from these sources are connected using connectors Plumb5 integrates all customer data sources to provide unified profiling across channels and processes. Unlike traditional systems, where systems are one way and do not do not talk to each other Bringing customer and data together
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style 360 degree customer views With all data connected, we can now tag customer data across various sources using a unique identifier and get 360-view of each customer Sample report depicting the 360-view of a single customer
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Plumb5 aligns customer data through stages, right from being an anonymous visitor to a valuable customer, which helps marketers to apply campaigns based on stage Monitoring customer lifecycle
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Sample report of a customer statement that shows customer spends and revenue highlighting the current profit status With this seamless marketing environment, the marketer has a clear view of their customer spends and enable campaigns based on their profitability Customer statements for real-time NPV
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Problem2 Converting Anonymous Visitor into Visible Customers
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Most web visitors are anonymous Anonymous Visitors 85% Leads 10% Customers 5% Most popular web analytics provide visitors data as count and not at individual level – Therefore one does not have any information about the Identity, Behaviour or Intent of the Anonymous visitors Anonymous visitors resulting of inbound marketing campaigns implies high acquisition costs and low campaign ROI’s Conversion Funnel rates ( approx) Usually visitors who come directly or through search or paid campaigns, are usually anonymous
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Identifying the behaviour of the invisible customer Plumb5 provides n=1 analytics and tracks all behavioural data of all users including the anonymous ones, which can be used to assess purchase intent. • Name tagging possible with CID integration – done from the transaction platform • Tagging of anonymous visitors by behavioural parameters • Unique Tag generated for each visitor using proprietary methods
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Identifying the intent of invisible customers Plumb5 quantifies user’s behaviour on key parameters to identify engagement & purchase intent of anonymous users Ability to customize visitor scoring based on the behavioural parameters and user behaviour
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Leveraging on invisible customers Plumb5 provides n=1 behavioural data of all visitors and also tracks intent based on the behaviour. Suitable engagements & personalization's in real time can be enabled to increase conversions and customer experience 40 15 30 • Intent Score >100 • Intent Score 50- 80 • Intent Score <50
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Problem3 Real time Engagement, Personalization & Automation in real time
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Intervention & Action Most analytics tools – however fast or accurate are still one way systems and can only provide data points or insights. Analytics without the capability to engage or act on visitor needs in Real Time leads to opportunity loss Ability to reach out and talk to visitors, when they are online Ability to serve Information in real time Ability to entice and convert window shopper Ability to answer a question or query instantly Ability to provide recommendation or suggestion Ability to provide a great customer experience So what is real time engagement and personalization?
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Widget/ Banner Based Personalization: Can be used as offers, coupons, content recommendation, product suggestions or Messaging Chat Based Personalization: Can be used Recommendation, Suggestions or Customer Support Form Based Personalization: Can be used as Lead gen forms, surveys, reviews, ratings, feedback, Asks , offers or Messaging Drip based Custom emails: In built Campaign Management & Lead Management to engage, nurture & empower prospects Engagement & Personalization Channels Plumb5 provides the ability to Personalize content , messaging, offers and enticements through a combination of Banners, Forms, Chat & email channels
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Plumb5 provides the ability to personalize content based on segments to enable visitor identification or lead conversion Driven by automation N- tier automation workflow to deliver custom messages, engagements based on user behavioural parameters Behavioural triggers can be chosen form a combination of 94 tracking parameters 94! Possibilities
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Rules Based Targeting
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Location Based Personalization Personalization - Examples Source Based Personalization
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style FOR VISITOR TYPE: CUSTOMER Note : For customer identification, we need to integrate with existing CRM Want to Retire Early? INTERESTED? We have an exciting plan for you Hi Linda, Personalization – Examples for customers
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Real time suggestions & recommendations Suggestions, Recommendations & Customer Support
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Problem4 Great customer experiences & loyalty
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Customer Retention & Loyalty? Most inbound marketing activities may drive the customer to the site or POS once, but what will make him come back is the context of customer experience. Good customer conversations and experiences lead to happier customer Convenience Agility Empathy Ability to make a customer’s experience easier. Ability to reach out to a customer/visitor in a fastest possible way to guide through or resolve problems Ability to identify with the user needs – based on customer stage, social dynamics and past interactions Real time marketing elements that impact customer retention Opportunity Ability to identify up sell & cross sell opportunities. And provide the right product , brand, recommendation or suggestion
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Listening & engaging with customers Faster & real time engagement Personalizing Experience Unified Visitor behaviour Retention & Loyalty Ability to understand the customer across channels and across their lifecycle Never miss an opportunity! Real time engagement with audience enthuses confidence &affinity Approaching the customer at the right time. Anytime before is intrusive – anytime after is of no use Ability of the website or a channel to adapt to the users need and not otherwise – great customer experience starts with user convenience
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Plumb5 features are aligned with all the functions performed by the marketer inbuilt features
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Optimize marketing budgets and conversion goal paths based on the weight age of the sources that attributed to conversion Attribution Modelling *On Customization
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Convert Data into dollars by analyzing customer groups across a variety of common attributes and create engagements specific to cohorts Cohort Analysis
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style The content marketer can perform split tests or multi-variate tests using simple embed widgets Measure your content for effectiveness
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style The email marketer can publish and track recipients to the website actions and automate response based email marketing for effectiveness Enabling email automation for conversions
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style The sales team can now work on a single aggregated lead base with enriched information about their leads pertaining to behaviour, preferences and responses Making it easy for the sales team
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Identify the social sentiment of your brand or events across social media. Identify the key influencers and trending Sentiment Analysis
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style The social marketer can broadcast, advocate and run conversion campaigns to their social audience along with measuring social effectiveness Manage your customers socially
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Enables Prescriptive Views Work with the marketing team to segment customers and setup workflows for acquisition and retention campaigns
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Plumb5 offers marketers a definitive edge in terms of customer experience and staged automation advantages
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style NO INTEGRATION REQUIRED Its Plug & Play* NO DATA REDUNDANCY Its real-time NO IT INVESTMENTS Its On-Demand NO COMPLEXITY Its configurable NO DATA SILOS Its on an unified system UNIFIED DASHBOARDS Across Systems and at every node Salient Points with plumb5 ** * E commerce companies would require integration with Their e com transaction platform **Enterprise & API versions available for high volume users
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style It is futuristic Plumb5 adapts the next generation marketing practices which are customer centric and not data centric It is compelling Plumb5 framework is built to optimize customer experience and increase customer value, more than any other tool in comparison It is automated Marketing is 20% creativity and perspiration and 80% automation. Plumb5 automation workflows saves time and money, adding more value to the investment It is lucrative Plumb5 pricing is a direct win over its competitors. Its priced a lot lesser than its competitors. When you know it is automated, you don’t need to be pricey Why Plumb5?
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Increases profitability Increases Revenue + Lowers opportunity cost + Automation + Great Customer Experiences
  • Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style Click to edit Master title style .com