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Real Time Analytics   .   Real Time Engagement          .      Real Time Personalization                              • Re...
Table of Contents• Online Marketing and Challenges• Real Time Marketing• Benefits of Real time Marketing• About Plumb5   –...
The Online Marketing Scenario
It takes a lot to generate and maintain a customer         Customer• While every Online Marketing Manager looks for Custom...
A lot of processes happens over a customer                        Traffic Generation                                      ...
But Process Centric Marketing Creates silos                              Silo2:                              Traffic Gener...
How Customer Centric Marketing makes a differenceWe might have all the data for existing customer , Butno intelligence on ...
This Is Where Real Time Marketing            Comes In              Powered with           Real Time Analytics        Real ...
Why Real time ?• Because your customer is on your website now!:    – Most analytics give you 8 – 48 hr old statistics afte...
Why Real time ?• Faster reach to customer:    – Visitors will always have more choices and they will go to your competitor...
IntroducingLeveraging real time analytics for personalization and engagement at right time                       . for sea...
Some Plumb5 features        Analytics Features         360 degree customer views         Real time Prescriptive views     ...
360 degree view of customerThe only tool that Seamlessly integrates customer, Transactional & social informationin one place
Prescriptive views of Website  Prescriptive views of what’s happening and what should be done to increase conversions     ...
LIVE DASHBOARD Visitor tracking based on IP and Mac ID concatenation – It works even in case of dynamic IP’s
VISITORS TRENDING & PROFILING                             Robust Profiling &                            Segmenting Website...
REAL TIME CONVERSION INSIGHTS – With Configurable Dash boards                                                             ...
REAL TIME LEAD SCORING INSIGHTS                                                      Visited twice directly               ...
SENTIMENT ANALYSIS
ATTRIBUTION MODELLING & COHORT ANALYSIS • Real time Segmentation & attribution Modelling:    – Assign scores to all traffi...
Plumb5Personalization & Engagement Features          Behaviour Based Personalization      Source & Attribute Based Persona...
BEHAVIOR BASED PERSONALIZATION                             Seamless customer                             experience with r...
PERSONALIZATION – Based on Location, Source Frequency etc.                                                   Location Base...
HYBRID CHAT - SUGGESTIONS & RECCOMENDATIONS                                                                         Real t...
ON DEMAND FORMS & OFFERS                                                       Real time On demand                        ...
CAMPAIGN AUTOMATION & LEAD MANAGEMENT                                         Monitoring External, Referral               ...
BUILD CUSTOM COMMUNITIES IN MINUTES                                                                                       ...
Plumb5 Optimization FeaturesMulti Channel Attribution ModellingPage & Content Optimization tools
PAGE & CONTENT OPTIMIZATION TOOLS                                    Content                                    Optimizati...
MULTI CHANNEL ATTRIBUTION MODELLING                                      Import or sync data                              ...
And a Lot More … Content Popularity                  Visitor Attention        Click Stream                                ...
Other Important FeaturesNo Integration                              No data                                     No IT  Req...
The End to End of Online Marketing
Lets see some benchmarking       See for yourself
Traffic AnalysisTrafficPreset reports by direct, referral andsearch.Referral TrafficConfigure the script to further analyz...
Content MeasurementPopular PagesPreset reports to know most popularcontent by Day, Week, Month and YearEntry PagesPreset r...
Video SessionsEnable Video Sessions with yourcustomers. Broadcast/Record productlaunches. Record Voice of your customerOff...
Are you ready forplumb experience?
Plumb5 - The Real Time Analytics, Engagement & Personalization platform
Plumb5 - The Real Time Analytics, Engagement & Personalization platform
Plumb5 - The Real Time Analytics, Engagement & Personalization platform
Plumb5 - The Real Time Analytics, Engagement & Personalization platform
Plumb5 - The Real Time Analytics, Engagement & Personalization platform
Plumb5 - The Real Time Analytics, Engagement & Personalization platform
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Plumb5 - The Real Time Analytics, Engagement & Personalization platform

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Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs.

Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs.
Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions.

Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.

Some of the other benefits of Plumb5 are:
• The robust platform of plumb5 eliminates silos and the need to invest in multiple tools like analytics tools, social media tools, CRM tools and marketing automation tools. An enterprise can save over 40% of its annual costs, when compared to existing tools in the market
• Plumb 5’s is available as a SAAS pay as you go model, and does not require companies to invest in IT infrastructure.
• It’s unique plug & play feature saves valuable integration time, effort and costs
• Plumb5 provides simple, intuitive, self-configurable and workflow based leading to faster turn-around and adoption times
• Dedicated support through chat, online and phone makes consultation with experts

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Transcript of "Plumb5 - The Real Time Analytics, Engagement & Personalization platform"

  1. 1. Real Time Analytics . Real Time Engagement . Real Time Personalization • Real-time Behaviour Analysis •Real time Personalization •Real time engagement • Real time transaction tracking •Real time sentiments & Buzz • Converting visitors into customers •360 degree view of customers
  2. 2. Table of Contents• Online Marketing and Challenges• Real Time Marketing• Benefits of Real time Marketing• About Plumb5 – Plumb5 architecture• Key features of Plumb5• Capability Showcase• Comparisons & Benchmarks
  3. 3. The Online Marketing Scenario
  4. 4. It takes a lot to generate and maintain a customer Customer• While every Online Marketing Manager looks for Customer Acquisition but most of his time & effortis focused on driving traffic to the website/ Landing page.• While in the pursuit of PPC, SEO & SMM – Marketers are moving away from customers
  5. 5. A lot of processes happens over a customer Traffic Generation Lead Generation & Nurturing Web Analytics Customer Social Media Engagement PersonalizationHowever every Interaction and engagement happens in silos
  6. 6. But Process Centric Marketing Creates silos Silo2: Traffic Generation & Conversion Traffic Generation •High traffic on site does not mean high conversion • Needs and wants of New and returning visitors have to be understood and satisfied in real time Silo1: Silo3: Analytics tools Campaign Management Tools Managing Analytics Manage Campaigns •By the time one generates insights – •Consumer Preferences, Choices & the prospect on the web is long gone wants might have long changed since • Insights unable to gather intent of Process last interaction every user • Last context of interaction may not Centric necessarily relevant today Marketing Silo5: Silo4: Personalization Engagement Management Manage Communication Manage Engagement • Most Shopping cart abandons and • Most websites are designed to be bounce rates happen because there is relevant for a majority of Audience no one available for the visitor to help, •But Largely irrelevant to an Support or answer queries. individual visitor
  7. 7. How Customer Centric Marketing makes a differenceWe might have all the data for existing customer , Butno intelligence on new visitor, until he signs up. Till Intelligent Datathen a visitor is “Just a visitor”. The real needs and about Visitor’sintent of a visitor - is well - Unknown The success of Marketing is speed – You need to reach out and acquire your customer before he goes away from site or goes your competitor – Every real time engagement enthuses confidence and a great customer experience. Agile & Faster & aligned Real time Website Engagement A website should adapt itself to the visitors needs Listening in Most websites are interested in converting a visitor and not otherwise. An agile website enhances into a lead or sale. But its also important to listen to customer experience and a great customer real time visitor and their behavior – Approaching the customer experience leads to more conversions and word at the right time – makes all the difference – anything of mouth before that is intrusive
  8. 8. This Is Where Real Time Marketing Comes In Powered with Real Time Analytics Real Time Personalization Real Time Engagement
  9. 9. Why Real time ?• Because your customer is on your website now!: – Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do something about it; the visitor is long gone.• Visitors need Information in real time: – Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/ she don’t find anything interesting – they just walk off – until ... there is an interaction by a salesman in real time• Many customers have immediate needs : – Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify them, one can’t exploit the opportunity as well.
  10. 10. Why Real time ?• Faster reach to customer: – Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of the customers• Seamless Customer Experience : – Visitors have lots of choices – they will buy the product only from those who will give them a great customer experience – – Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors• Real time Conversion: – Every visitor can be turned into an opportunity, provided there is a compelling benefit and value is showcased – and Personalized to every visitor
  11. 11. IntroducingLeveraging real time analytics for personalization and engagement at right time . for seamless customer experience Because Just real time analytics is useless If one is not able to take advantage of it
  12. 12. Some Plumb5 features Analytics Features 360 degree customer views Real time Prescriptive views Dash Board Views Trending & Profiling Conversion and Lead Scoring Insights Brand & Sentiment Analysis Attribution Modelling & Cohort Analysis
  13. 13. 360 degree view of customerThe only tool that Seamlessly integrates customer, Transactional & social informationin one place
  14. 14. Prescriptive views of Website Prescriptive views of what’s happening and what should be done to increase conversions Not available in trial version
  15. 15. LIVE DASHBOARD Visitor tracking based on IP and Mac ID concatenation – It works even in case of dynamic IP’s
  16. 16. VISITORS TRENDING & PROFILING Robust Profiling & Segmenting Website Visitors in real time Visitors online – Right now – who still havent converted
  17. 17. REAL TIME CONVERSION INSIGHTS – With Configurable Dash boards Real time Dash Source = Facebook boards – get to scores for source know what’s happening in 283 real time Transactions Facebook – 1 Direct -4 Referral -3 8 198 Source = Adwords Campaign id: 17865 Campaign id: 2376 1783 Form Fills Facebook – 14 Direct -11 42 798 Adwords- 10 Referral -8 Source = Direct 176 Source = Referral Traffic Url– http://justdial.com : 128 Url– http://naukri.com : 48
  18. 18. REAL TIME LEAD SCORING INSIGHTS Visited twice directly Integrated Scores scores for source Scores from External Visited twice data models 8 scores for frequency One FB Post 6 3 Scores for FB Complete Posting and Conversion Funnel its influences 3 7 scores for path completions 67 One Review Transactions Scores for External Postings about the 2 12 scores for successful transactions and wish-list Real time brand additions Integrated Lead scoring based on Participated Twice 12 3 visitor behavior Took the Site Survey 11 Recommended Once and Feedback survey scores for recommendations and forwards Used FB Likes thrice scores for FB likes
  19. 19. SENTIMENT ANALYSIS
  20. 20. ATTRIBUTION MODELLING & COHORT ANALYSIS • Real time Segmentation & attribution Modelling: – Assign scores to all traffic based on source, browsing behavior or number of visits for forecasting conversation, budget allocation and improved customer experience – Create Cohorts in real time to determine Common attributes to enable engagement
  21. 21. Plumb5Personalization & Engagement Features Behaviour Based Personalization Source & Attribute Based Personalization Automated - Hybrid Chat Based Suggestions Automated On Demand Forms & offers Automated Campaign Management Community Build Features
  22. 22. BEHAVIOR BASED PERSONALIZATION Seamless customer experience with real time content optimization Content Customization based on user needs
  23. 23. PERSONALIZATION – Based on Location, Source Frequency etc. Location Based Personalization Source Based Personalization
  24. 24. HYBRID CHAT - SUGGESTIONS & RECCOMENDATIONS Real time suggestions & recommendationsMore suggestive than Intrusive – Being there at the right time matters
  25. 25. ON DEMAND FORMS & OFFERS Real time On demand FormsMore suggestive than Intrusive – Being there at the right time matters
  26. 26. CAMPAIGN AUTOMATION & LEAD MANAGEMENT Monitoring External, Referral & Search Campaigns Email Campaign Automation 5 levels of Drip Campaigns Split Testing of messages SMS Integration Send Emails and SMS to online audience – create campaigns for conversions
  27. 27. BUILD CUSTOM COMMUNITIES IN MINUTES The Engage Configurator The Site Admin can configure a community site for his users Features • Discussion board- support text, images and video comments • Surveys • Polls • Tasks • Points • Contacts • Groups • Screeners The site can be configured for both public or private domain Since this medium is mostly one-on- one, analyzing buying behavior of an individual user within the community will get more streamlinedThe site owner can login to his user management console and track every individual user’ssite actions. This data with the help of custom patterns can inform fine-grained user reportsin terms of usage, survey or poll answers, blog content and its buzz weight. Theadministrator can now drive custom communication based on analyzed user profile andinsights.
  28. 28. Plumb5 Optimization FeaturesMulti Channel Attribution ModellingPage & Content Optimization tools
  29. 29. PAGE & CONTENT OPTIMIZATION TOOLS Content Optimization Features 1. Heat Map 2. Variate Tests 3. Page Load Content Optimization 1. Real time widgets 2. Real time forms 3. Real time Chat 4. Rules creation for enabling real time features
  30. 30. MULTI CHANNEL ATTRIBUTION MODELLING Import or sync data with other sources: Like POS or offline campaigns to achieve Automated data normalization And dash board view of customers and trends
  31. 31. And a Lot More … Content Popularity Visitor Attention Click Stream Heat Map Analysis Analysis Profiling Analysis Real Time Real Time e- Lead & Contact Behavioral Scoring Multivariate Testing commerce Tracking Management & Segmentation Community & Mobile & Social Interaction Loyalty apps Tracking & Live Event Tracking Management Management Measurement Reverse Goal Paths Offline Data Work Flow List Creation Visualization Integration Management * Features enabling requires one time data integration
  32. 32. Other Important FeaturesNo Integration No data No IT Required – redundancy – Investments – Its Plug & Play Its real time Its Cloud Based ** UnifiedNo complexity – No Data Silos – Dashboards* Its easy to manage Its across Digital Channels Across Systems and at every node•Click to call - call centre integration , POS , Offline data, CRM, and historical data would require one timeintegration effort.•** On Premise version also available
  33. 33. The End to End of Online Marketing
  34. 34. Lets see some benchmarking See for yourself
  35. 35. Traffic AnalysisTrafficPreset reports by direct, referral andsearch.Referral TrafficConfigure the script to further analyzereferral traffic by Paid or Email or AffiliateLocationPreset reports to know visitors bylocation: City, State, Region, Country,Continent, Lat/LongSystem InformationConfigure script to understand systeminformation like browsers, OS, Flashenabled, Java enabled, Mobile Devices,Connection speeds, Service provider andScreen resolutionsVisitor TypeKnow visitors by their frequency whethernew visitor or returning visitor
  36. 36. Content MeasurementPopular PagesPreset reports to know most popularcontent by Day, Week, Month and YearEntry PagesPreset reports to know where visitorsenter your site.Exit PagesPreset reports to know where visitorsleaves your site. Helps in fall-out analysisPage FunnelsConfigurable page paths for conversionoptimization. No resource requiredFallout TrackingIdentify exit pages and set rules to optimizefall-outs during transactionHeat mapIdentify which links on the page getsmaximum response.Event TrackingTrack for downloads, form exits on yourpagesA/B TestingPreset reports to know where visitorsenter your site.FB Like/Share Widget AnalysisPreset reports to know where visitorsenter your site.
  37. 37. Video SessionsEnable Video Sessions with yourcustomers. Broadcast/Record productlaunches. Record Voice of your customerOffersCreate Offers based on points ortransactions or browsing behavior of thecustomerPoints ConfigurationConfigure Points for each interaction. Setconditions for bonus pointsRewardsUpdate Rewards list and set rules forredemptionAdvanced ProfilesCreate Forms to collect advanced profileinformation or tag it from other sourcesEngagement AnalysisUnderstand frequency of engagement andset rules for further engagementCustomer SentimentsGather all customer responses and undercustomer sentiments within thecommunity. This data can be mapped withprofile search data for deep websentiments
  38. 38. Are you ready forplumb experience?
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