Giving Organizations the Power to Know: SAS - Paste, Present and Future

1. GIVING ORGANIZATIONS THE POWER TO KNOW®
SAS®: PAST, PRESENT AND FUTURE
Jos van der Velden
Academic Program Manager,
SAS Portugal
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2. GIVING ORGANIZATIONS THE POWER TO KNOW®
AGENDA
SAS: PAST, PRESENT AND FUTURE.
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Introduction
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BI/BA timeline
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SAS BA Framework
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Case studies
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The future
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Conclusion
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3. CORPORATE TIMELINE: A HISTORY OF THE ANALYTICS LEADER
http://youtu.be/HSlnec0R46k
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4. BI/BA TIMELINE
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5. HISTORY THE EARLY YEARS
IBM researcher Hans Peter Luhn introduced the term
business intelligence: “The ability to apprehend the
1958 interrelationships of presented facts in such a way as
to guide action towards a desired goal.“
Howard Dresner (later a Gartner Group analyst)
defined business intelligence as an umbrella term to
1989 describe “The concepts and methods to improve
business decision making by using fact-based
support systems.“
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6. HISTORY DATABASE DEPLOYMENT & MOBILE DATA
1990’s
ERP
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7. PREDICTIVE ANALYSIS, E-COMMERCE &
HISTORY
SOCIAL NETWORKING
Millenium
Mid 2000s
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8. HISTORY CLOUD, CONSUMERIZATION & BI ADOPTION
Cloud
Late 2000s
SELF-SERVICE
BI
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9. TOP BI TRENDS & THE FUTURE
HADOOP
Text Analytics CLOUD
Social Media BIG
DATA
Analytics
BIG Data
Cloud BI
Spatial BI
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10. SAS BUSINESS ANALYTICS FRAMEWORK
®
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17. DATA SIZE AND ANALYTIC COMPETENCE
BI
PROACTIVE
ANALYTIC CAPABILITY
BIG DATA BI
BIG ANALYTICS
REACTIVE
BIG DATA
ANALYTICS
LARGE BIG DATA
DATA SIZE
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19. CASE STUDIES
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20. UNIVERSITY OF TEXAS DASHBOARD
BUSINESS ISSUE “The dashboard project
• Growing demands for data serves many stakeholders
and, ultimately, it is a tool
• Requests for dynamic reports for everyone and anyone.
• Transparency and accountability We needed a tool that
could layer in and package
the data in multiple ways –
SOLUTION that could allow for the
creation of a view that
• The SAS Enterprise Intelligence Suite for Education would be tailored to a
particular audience but
also be open to the
RESULTS public.”
• Easy access to accurate, timely and pertinent data
Dr. Sandra Woodley
• Ability to analyze trends across multiple factors Vice Chancellor for
Strategic Initiatives,
• Dynamic online data The University of
• Standardized data Texas System
• Transparency
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21. UNIVERSITY OF TEXAS UNITED STATES
University of Texas System Productivity Dashboard Demo
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22. COSMOS BANK BANKING
BUSINESS ISSUE “This is an era of
• Give executives access to big data insights visualization, so we
• Make more informed decisions should provide ranking
officers and board
• Analyze customer intelligence, manage risk
members with eye-
catching tables and
SOLUTION charts that help them
quickly grasp the
• SAS Visual® Analytics
meaning of the data
provided and make
RESULTS informed decisions.”
• Up-to-the-minute insights James Lin
• Competitive advantage Chief Risk Officer
• Eye-catching visuals
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23. COSMOS BANK TAIWAN
http://www.sas.com/success/cosmos-bank-visual-analytics-big-data.html
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24. ØRESUNDSBROEN GOVERNMENT
BUSINESS ISSUE
• Increase bridge traffic “Above and beyond
• Personalize, automate marketing efforts supplying the
• Know customers likes, dislikes organization with
customer insight, this
SOLUTION solution is creating a
• SAS® Enterprise BI Server transparency in the flow
of communication with
• SAS® Marketing Automation
our customers that we
• SAS® Digital Marketing have not had before.”
• SAS® Financial Management
Karsten Längerich
• SAS® Enterprise Guide® Head of Leisure Segment
RESULTS
• 35,000 new passes sold in a few months
• 20,000 hours saved
• 180,000 personalized e-newsletters/week
• Open rates increased
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25. DENMARK -
ØRESUNDSBROEN
SWEDEN
http://www.sas.com/success/oresundsbroen.html
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26. THE FUTURE
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27. SAS ® Solutions
SAS OnDemand for Academics
OnDemand
SAS® Solutions OnDemand
Competing in this new economic climate, while delivering a consistent level of
service, requires organizations to rethink their IT delivery strategies and core
competencies. The slowdown across IT sectors has reduced budgets and staff –
yet demands for new business applications and network processing continue to
expand.
SAS® OnDemand for Academics
• University and college access to SAS® software
wherever and whenever you need it
SAS OnDemand for Academics provides a no-cost online delivery model to
professors for teaching and students for learning data management and analytics.
By connecting to a SAS server in the cloud, users access the analytical power of
SAS software through a user-friendly, point-and-click interface.
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28. SAS ® Solutions
SAS Social Media Analytics
OnDemand
Integrate, archive, analyze and
act on online conversations
SAS Social Media Analytics is an enterprise-hosted, on-
demand solution that integrates, archives, analyzes and
enables organizations to act on intelligence gleaned from
online conversations on professional and consumer-
generated media sites. It enables you to attribute online http://youtu.be/oPh1K4_3hJs
conversations to specific parts of your business, allowing http://youtu.be/JL5O9aXkFpQ
accelerated responses to marketplace shifts. http://youtu.be/r_cYd-Z15j8
http://youtu.be/Sjq1MpkbkFs
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29. http://youtu.be/ZQzsQkMFgHE http://youtu.be/oPh1K4_3hJs
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30. SAS ® VISUAL
DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS
ANALYTICS
Central Entry Point Integration Role-based Views
DATA PREPARATION EXPLORER DESIGNER MOBILE BI
• Monitor SAS® LASR™ • Perform ad-hoc analysis • Create dashboard style • Native iOS application
Analytic server and data discovery reports for web that delivers interactive
• Load and join data or mobile reports created in the
• Create calculated designer
columns
SAS® LASR™ ANALYTIC SERVER
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31. SAS ® VISUAL
DEMO
ANALYTICS
SAS Demo Environment: http://youtu.be/ARMzm3JRufs
• 48 nodes, 4.6TB RAM, 576 CPUs (cores), 28TB disk
• A shared system used throughout SAS
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32. FUTURE
SaaS
PaaS
IaaS
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33. CONCLUSION AND QUESTIONS
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34. http://youtu.be/wjZJDbq-DAw
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35. THANK YOU
EMAIL: jos.van.der.velden@sas.com
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