INTERNET USAGE DATA WORLDWIDE (2007) World Regions Population % Population Internet Usage Population Penetration Usage %(Worldwide) Usage Growth(2000-07) Africa 941,249,130 14.20% 44,361,940 4.70% 3.40% 882.70% Asia 3,733,783,474 56.50% 510,478,743 13.70% 38.70% 346.60% Europe 801,821,187 12.10% 348,125,847 43.40% 26.40% 231.20% Middle East 192,755,045 2.90% 33,510,500 17.40% 2.50% 920.20% North America 334,659,631 5.10% 238,015,529 71.10% 18.00% 120.20% Latin America/Caribbean 569,133,474 8.60% 126,203,714 22.20% 9.60% 598.50% Oceania / Australia 33,569,718 0.50% 19,175,836 57.10% 1.50% 151.60% WORLD TOTAL 6,606,971,659 100.00% 1,319,872,109 20.00% 100.00% 265.60%
1. Click Stream Analysis by WebTrends using Web Logs.
2. WebSiteStory used browser tags.
3. In 1999, the Web analytics market was $141 million, and growing at 200%; in 2000, it reached $400 million. Major players: Accrue, NetGenesis, and WebTrends
2001 – 2003: Market Consolidation and Product Standardization
1. The Web analytics market shrank by 7% in 2001, dropping to $342 million
2. The approximately 60 suppliers in the sector shrank down to around 35 within the next several years.
3. Finally, in 2003, all of the major vendors began working to reach feature parity. Features that had been unique to a specific vendor — A/B reporting (WebCriteria), for example — had become ubiquitous within the market by early 2004.
2004 – Current: Becoming Part of a Process Ecosystem
As of 2004, the major ASPs(Application Service Provider) — Coremetrics, Omniture, WebSideStory, and WebTrends — now have the marketing buzz
A cookie (also tracking cookie , browser cookie , and HTTP cookie ) is a small piece of text stored on a user's computer by a web browser
A cookie consists of one or more name-value pairs containing bits of information such as user preferences, shopping cart contents, the identifier for a server-based session, or other data used by websites.
It is sent as an HTTP header by a web server to a web browser and then sent back unchanged by the browser each time it accesses that server. A cookie can be used for authenticating, session tracking (state maintenance), and remembering specific information about users, such as site preferences or the contents of their electronic shopping carts
Third Party cookies: These cookies are called third-party cookies if the server sending them is located outside the domain of the Web site.
The goal of monitoring your Web analytics is to make improvements to both your promotional initiatives and your Web site design
The bottom line is this: The easier it is for visitors to find your site — and the more comfortable they feel while they cruise around it — the better your chances to convert that traffic into paying customers and repeat visitors.
Understanding Web analytics can unlock business strategies that pay dividends
Consider the following questions to determine whether you should invest in Web analytics software:
Is my Web site a channel for revenue generation?
Do I have high traffic counts but low conversions?
Am I investing in paid-search campaigns through Google, Yahoo!, or some other search engine?
Am I actively pursuing link building campaigns and link exchanges?
Hits : A hit, or impression, is created when your Web server delivers a file to a visitor’s browser . A request for a page with five images would count as six hits: one hit for the page itself plus one hit for each of the five images.
Pageviews : A pageview is recorded each time a visitor views a Web page on your site
Visits : Sometimes called a session or user session, a visit describes the activity of an individual user on your site
Unique visitors : The unique visitors metric represents the number of individual people who visit your Web site. Each individual is counted only once, so if a person visits your site five times in the reporting period, that behavior might count as five sessions but only as one unique visitor
Site Referrers : The site referrer, or referring page, is the URL of the previous Web page from which a link was followed. A referrer could be a search engine, a blog, a banner ad, an e-mail, an affiliate marketer, a Web ring, a link partner, or some
other Web site. Your Web analytics program will record the exact URL of the site that referred traffic so you that can measure the success of your various traffic-building initiatives.
Keywords and key phrases : Keywords and key phrases are appropriately named because they hold the key to potentially significant traffic. People use these words to search for products,services, and information on the Web. You can pay search engines to display your advertisement in the results of a user’s search based on the keywords and keyphrases you choose