Aimia awards 2012 announcement and finalists

Amy’s Favourites Chosen! AIMIA announces 2012 Awards FinalistsSYDNEY, Australia – 12 January 2012 - AIMIA today announced the finalists for its 18thAnnual Awards with 139 entries selected as finalists across 26 categories. Winners of theAwards will be announced and celebrated at the Digital Industry’s night of nights on CockatooIsland, Sydney, on Friday 16th March 2012.Known affectionately as “The Amys,” the AIMIA awards celebrate the best work of Australia’sDigital Content, Services and Applications Industry across a broad range of consumer,business, government and not-for-profit categories.Paul McCarthy, AIMIA Awards Judging Chair, praised this year’s finalists. “We’ve had anotherround of fantastic entries this year and once again it’s been difficult for the judges to narrowthe field. The finalists chosen showcase ground-breaking new work from digital media andservices organisations across Australia and New Zealand.”McCarthy said the list of finalist projects this year reveals some interesting digital industrytrends. “We’re now seeing research and customer feedback inform better digital mediadesign, such as with Visual Jazzs new-look Jetstar website and BCMs Department ofTransport & Main Roads - Road Trip game.“We’ve also seen significant tablet and smartphone-based innovation from major newspaperpublishers and broadcasters this year, across Australias major news mastheads, includingThe Sydney Morning Herald and The Age, SBS World News and Seven News.“Mainstream adoption of digital media services continued, reaching millions of mainstreamconsumers. The Woolworths iPhone and Android app is a great example of a digital servicethat’s revolutionising the way Australians do their grocery shopping.John Butterworth, AIMIA CEO said, “Over the past year we’ve also seen some amazinginnovation that makes use of digital’s unique and evolving characteristics, such as viralinternet gaming; mobile applications with huge national impact and wide appeal; largeOutdoor Interactive Digital Displays; gamification and crowd-sourced idea generation andranking.”A full list of finalists can be found at: http://www.aimia.com.au/home/awards/aimia-awards/18th-aimia-awards-finalists

The People’s Choice Award will be open for voting by the general public from the 23rdJanuary 2012. Further details are available on the AIMIA website or by signing up to theawards mailing list here.Tickets for the awards are on sale today and can be purchased here. ENDSNotes for Media:Paul McCarthy, AIMIA Awards Judging Chair is available for interview on request. Pleasecontact Jennifer Jefferys or Alex Brewer at Spectrum Communications:aimia@spectrumcomms.com.au or 02 9954 3299.Limited sponsorship opportunities are still available. For sponsorship enquiries contactCorinne Franks: corinne@aimia.com.au.About AIMIAFounded in 1992, AIMIA is the peak industry body for Digital Content, Services & Applicationsin Australia. AIMIA is devoted to the commercial development of the industry as a whole andto the commercial development of the distinct AIMIA members and AIMIA member groups.See www.aimia.com.au.

2012 AIMIA Awards Finalists by category listed alphabetically by organisation Category Website, application or project Organisation Best Advertising or Marketing Streets Paddle Pop Begins Deepend Best Advertising or Marketing Lynx Fastlife Droga5 Best Advertising or Marketing ASICS Run With Me IdeaWorks Best Advertising or Marketing RedNoseMe MeTTro Pty Ltd Best Advertising or Marketing 5X Mutant Gum Soap Creative Best Advertising or Marketing Worlds Biggest PAC-MAN Soap Creative Best Advertising or Marketing Pedigree Dog Adoption Drive WhybinTBWATequila Best Childrens ABC For Kids Portal ABC Innovation Best Childrens Cowboys & Aliens: The Kids Beachball Media Best Childrens myWorld Atlas MeTTro Pty Ltd Best Childrens Bananas in Pyjamas Visual Jazz Best Childrens Ausgrid & Taronga Zoo Y&R Brands Best Classifieds Domain iPad App Fairfax Digital Best Classifieds Freelancer.com Freelancer.com Best Classifieds Greater Springfield MeTTro Pty Ltd Best Classifieds TrueLocal, Australia’s premier consumer review website News Digital Media Best Classifieds Yellow Pages® for iPad Sensis Best Cross-Platform ABC iview ABC Innovation Best Cross-Platform Sound Chamber ABC Innovation Best Cross-Platform The Gradual Demise of Phillipa Finch ABC Innovation Best Cross-Platform SLiDE FOXTEL Best Cross-Platform The Stress Test Drive Naked Communications Best Cross-Platform Go Back To Where You Came From SBS Best Cross-Platform My Car Is Your Car WhybinTBWATequila Best Cultural or Lifestyle ABC Open ABC Innovation Best Cultural or Lifestyle ABC Foodi iPad App ABC Innovation Best Cultural or Lifestyle Exploring the World at Port Macquarie interactive National Museum of Australia Best Cultural or Lifestyle Dragon Children SBS Best Cultural or Lifestyle Sydney Opera House PLAY Portal Viocorp Best Enterprise Elastic Digital Elastic Digital Best Enterprise Freelancer.com Freelancer.com Best Enterprise Crown Careers (best enterprise) Hard Hat Digital Best Enterprise MercerBell MercerBell Best Enterprise myCCA on the move Webling Interactive18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 1 of 4

2012 AIMIA Awards Finalists by category listed alphabetically by organisation Category Website, application or project Organisation Best Entertainment ABC iview website ABC Innovation Best Entertainment Alienware Area 52 Boffswana (Digital Pictures) Best Entertainment Danger 5 SBS Best Entertainment Worlds Biggest PAC-MAN Soap Creative Best Entertainment 5X Mutant Gum Soap Creative Best Entertainment Vodafone Amazing Race Mobile App Tongue Best Financial Service Sunsuper - Dream For A Better World BCM Partnership Best Financial Service Investorville BMF Best Financial Service RAMS Boomworks Pty Ltd Best Financial Service Bankwest Deloitte Services Best Financial Service Lifebroker website Evolution 7 Best Government, Science, Health & Environment Dept of Transport & Main Roads - Road Trip BCM Partnership Best Government, Science, Health & Environment Change2 2011 Change2 Best Government, Science, Health & Environment Championship Moves Deepend Best Government, Science, Health & Environment NGIA Increase Your Plant/Life Balance IdeaWorks Best Government, Science, Health & Environment Spotlight Leo Burnett Best Government, Science, Health & Environment Gold Coast Rapid Transit Project Website Development R&B Creative Communication Best Government, Science, Health & Environment Live Traffic NSW iPhone App TigerSpike Pty Ltd Best Integration with an Offline Campaign Enjoy The Ride 303LOWE Best Integration with an Offline Campaign Triumph - The Art of Shaping BCM Partnership Best Integration with an Offline Campaign NGIA Increase Your Plant/Life Balance IdeaWorks Best Integration with an Offline Campaign Brisbane Festival 2011 Liquid Interactive Best Integration with an Offline Campaign 5X Mutant Gum Soap Creative Best Integration with an Offline Campaign My Car Is Your Car WhybinTBWATequila Best Learning & Education The Me Project 303LOWE Best Learning & Education Dept of Transport & Main Roads - Road Trip BCM Partnership Best Learning & Education Change2 2011 Change2 Best Learning & Education myWorld Atlas MeTTro Pty Ltd Best Learning & Education School A to Z NSW Dept. Education and Communities Best Learning & Education Building Multicultural Australia - Simulation SBS Best Learning & Education Ausgrid & Taronga Zoo Y&R Brands Best Mobile Advertising or Marketing Pepsi Max Top Mates Clemenger BBDO (Sydney) Pty Ltd Best Mobile Advertising or Marketing Vodafone Amazing Race Mobile App Tongue Best Mobile Advertising or Marketing Fanta More Fun Less Serious Webling Interactive Best Mobile Advertising or Marketing Lexus CT City Challenge Webling Interactive Best Mobile Advertising or Marketing Pedigree Dog-A-Like WhybinTBWATequila Best Mobile Advertising or Marketing Carpark Challenge WhybinTBWATequila18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 2 of 4

2012 AIMIA Awards Finalists by category listed alphabetically by organisation Category Website, application or project Organisation Best Application on a Tablet or Mobile Play School Art Maker ABC Innovation Best Application on a Tablet or Mobile Contemporary - Art Gallery of NSW Art Gallery of NSW Best Application on a Tablet or Mobile Cowboys & Aliens: The Kids Beachball Media Best Application on a Tablet or Mobile The SMH/The Age Apps (for iPad) Fairfax Digital Best Application on a Tablet or Mobile Outware Mobile MSO Learn Outware Mobile Best Application on a Tablet or Mobile myCCA on the move Webling Interactive Best Application on a Tablet or Mobile Pedigree Dog-A-Like WhybinTBWATequila Best News, Media or Reference The SMH/The Age Apps (for iPad) Fairfax Digital Best News, Media or Reference Sunglass Hut Inner Circle Moon Communications Group Pty Ltd Best News, Media or Reference News.com.au News Digital Media Best News, Media or Reference BBC Hubs R&B Creative Communication Best News, Media or Reference Dragon Children SBS Best News, Media or Reference SBS World News Australia iPhone and iPad App TigerSpike Pty Ltd Best News, Media or Reference 7News App Yahoo!7 Best Non-profit GoodStart Mircosite DevotionDigital Best Non-profit Community Seeds Imagination Best Non-profit RDNS Reflections Lava Web Creations Best Non-profit RedNoseMe MeTTro Pty Ltd Best Non-profit Target Nuclear Weapons Pollen Digital Best Non-profit FlyBuys Reactive Media Best Non-profit Sydney Opera House PLAY Portal Viocorp Best Retail or Online Commerce Dr. Cotton website Evolution 7 Best Retail or Online Commerce SKINS Quick Fit Station IdeaWorks Best Retail or Online Commerce Getprice News Digital Media Best Retail or Online Commerce Moshtix News Digital Media Best Retail or Online Commerce Cricket Australia Big Bash League Reactive Media Best Retail or Online Commerce Woolworths App iPhone and Android TigerSpike Pty Ltd Best Retail or Online Commerce Jetstar.com Visual Jazz Best Retail or Online Commerce eCommerce Website for Rusty WeAreDigital. Best Sport ASICS Run With Me IdeaWorks Best Sport SKINS Quick Fit Station IdeaWorks Best Sport Rituals of Confidence Naked Communications Best Sport Rugby World Cup 2011 Match Centre - FOX SPORTS Premier Media Group (Fox Sports) Best Sport Cricket Australia Big Bash League Reactive Media Best Sport Tour de France SBS18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 3 of 4

2012 AIMIA Awards Finalists by category listed alphabetically by organisation Category Website, application or project Organisation Best Tourism or Travel YHA Facebook and Mobile booking Boomworks Pty Ltd Best Tourism or Travel South Australia Tourism Commission Deloitte Services Best Tourism or Travel Dreamworlds 30th Birthday Pusher Best Tourism or Travel Sydney Opera House PLAY Portal Viocorp Best Tourism or Travel Jetstar.com Visual Jazz Best Use of Social Media SLiDE FOXTEL Best Use of Social Media We Are Hunted Hunted Media Pty Ltd Best Use of Social Media NGIA Increase Your Plant/Life Balance IdeaWorks Best Use of Social Media Be Super Ordinary MercerBell Best Use of Social Media How SpeedKills killed Speed Naked Communications Best Use of Social Media Pizza Hut Feed A Friend Profero Pty Limited Best Use of Social Media Pedigree Dog-A-Like WhybinTBWATequila Best Use of Video Enjoy The Ride 303LOWE Best Use of Video ABC iview service ABC Innovation Best Use of Video Lynx Fastlife Droga5 Best Use of Video Big Stories, Small Towns Freerange Future Pty Ltd Best Use of Video Witnessing History MercerBell Best Use of Video How SpeedKills killed Speed Naked Communications Best Use of Video Behind the Scenes of Parklife Pusher Effectiveness Award SKINS Quick Fit Station IdeaWorks Effectiveness Award ASICS Run With Me IdeaWorks Effectiveness Award Worlds Biggest PAC-MAN Soap Creative Effectiveness Award 100 Days of Summer Soap Creative Effectiveness Award Woolworths App iPhone and Android TigerSpike Pty Ltd Effectiveness Award Foot Locker Art Prize for Foot Locker WeAreDigital. Effectiveness Award Pedigree Dog Adoption Drive WhybinTBWATequila The Innovation Award Perth International Arts Festival 303LOWE The Innovation Award Dream Wall Boffswana (Digital Pictures) The Innovation Award QuickerFeet Creative Licence Digital The Innovation Award SKINS Quick Fit Station IdeaWorks The Innovation Award Liquid Interactive Light Scope Liquid Interactive The Innovation Award Viocorp liveBOX Viocorp The Innovation Award Pedigree Dog-A-Like WhybinTBWATequila18th Annual Australian and NZ Interactive Media Industry Association Awards Finalists Page 4 of 4

Aimia awards 2012 announcement and finalists

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