Australia and NZ's National
Online eServices Awards
Amber is Amy's Younger Sister
AMBER Awards 'Amber' AIMIA Awards 'Amy'
Turns 2 in 2010. Turned 16 in 2010.
"Winter" Olympics for AIMIA Awards
Complementary to main AIMIA Awards
Counter cyclical to AIMIA Awards
Online Media : Publishing, Advertising, Education
Scored by a national panel of VIP Industry Judges
Online Services: Banking, Retailing, Travel
Scored by national survey of customers
Amber are Apps for Broadband
AMBER Awards are intended to
promote competition and reward
excellence in Australian Broadband
applications and services.
Amber is an 'acronym' for:
Made for the
1. Over 120 of Australia's Leading eServices were shortlisted
2. Top 20 players in each online category ranked by total size of their
Audience (Google data)
3. An independent large-scale national online survey determined a
Customer Experience Score (Cx) for each service based on
4. The top 5 finalists in each category were determined from the
basis of this survey.
5. Each of these finalists was subjected to detailed, independent lab
testing with customers to determine a Usability Score (Ux) for
6. The customer's experiences from lab and the national survey were
combined to determine the winners in each category.
The process was designed, verified by experts in customer surveying and statistical analysis and overseen by the independent
chair of AIMIA's judging.
Customer Field Testing Customer Lab Testing
How do Services Feel How do Services Behave
Sentiment analysis "Under the hood"
What's the most loved performance evaluation
Online Services Competitor Road Testing
1st Annual Amber Awards
October 14th 2009
2nd Annual AMBER Awards
70 Finalists in 14 Categories Now Announced
See media release for full list
Determined from the results of a comprehensive Nationwide
Customer Experience Survey by TNS which included top 15
leaders in each category ranked by usage according to
Google ad planning data
Each of the finalists are being lab tested now with
transaction real accounts and customers
How can I get involved
Reserve yourself a ticket to awards night
There's one complimentary ticket available for all finalists
and discounts for AIMIA Members and OBR Subscribers.
firstname.lastname@example.org / 0418 608 224
AMBER Awards Chair and Co-Founder
AIMIA Awards Chair of Judging