Reverse Auction Sites

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Reverse Auction Sites

  1. 1. Reverse Auction Sites<br />
  2. 2. Reverse travel auctions’ history<br />Reverse auction appears in the late 1990’s thanks to the development of Internet-based online auction tools.<br />The first website company, which have launched this principle, is Freemarkets, founded in 1995.<br />The principle is that suppliers bid against each other to offer the lowest price.<br />Regarding reverse travel auctions, priceline. com was one of the first to use this process for travels in 1998. <br />
  3. 3. How it works<br />The principle is that web surfers determine the price that they are willing to pay for a product, and then the website displays the hotels’ proposals which meet the expectations of the clients.<br />Since the clients have not paid, the hotel’s name doesn’t appear. <br />
  4. 4. Site: www.priceline.com <br />An example of these reverse travel auction website is<br />priceline. The principle is the same as we have described<br />before.<br />Firstly, clients choose in which type of hotels (stars, preferences…) and where they would like to go.<br />Then, they determine the rate that they are willing to pay <br />The clients have to pay before knowing the name of the hotels.<br />Finally, The website chooses them a hotel which correspond to their criteria<br />
  5. 5. Partner hotels<br />The site offers a wide choice: from 2-star to 5-star hotels. <br />Famous International Hotels chains are presents like Hilton, Best Western, Intercontinental Hotel Group, etc<br />But also individual or boutique hotels are presents .<br />Location in famous cities<br />
  6. 6. Advice to use Reverse travel auction sites<br />www.priceline.com<br />www.zujireverseauction.com<br />www.oltiby.com<br />www.reverseauction.com<br />
  7. 7. Key points<br />To use reverse travel auction, clients have just to follow the step of the websites (fill a form and give a price).<br />Clients have to trust in this process as the hotel’s name is shown after the payment.<br />
  8. 8. Conclusion<br />It is a good way for hotels to sell rooms inventories<br />Clients should be careful of not paying additional fees. Otherwise, the travel may cost more expensive than foreseen.<br />It can be harmful to the image of a luxury brand to appear on this kind of websites.<br />

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