Online Travel Agent: booking.com

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Online Travel Agent: booking.com

  1. 1. Online Travel Agent<br />Booking.com<br />
  2. 2. Targetedcustomers<br /><ul><li>Mainly: people aging from 25 to 44 years old
  3. 3. Leisure or business trip (couples, families or groups)
  4. 4. Consumers who are looking for a good deal</li></li></ul><li>Online customer services<br />Refine the research: number of stars, hotel type, facilities, hotel theme and district<br />Sort the hotels list by stars or popularity<br />Description of the hotel and its features<br />Rates and availabilities<br />Booking on the website<br />
  5. 5. Reviews of travellers (who have booked through booking.com)<br />Information about the location of the hotel and its surroundings (business area, monument or landmark, …)<br />Map and pictures <br />Inscription for Newsletter<br />Online customer services<br />
  6. 6. The services differ from expedia<br />The framework of booking.com is clear and concise. There are 2 columns: one for the research and a second to suggest destinations.<br /> Expedia is more confused, there is a lot of information <br />The services of booking.com are focused on hotels only, in contrary to those of expedia which are diversified: flight, cars, cruise… <br />
  7. 7. Booking.com proposes some location such as business area or museums, and according to the choice of the customer the website offers different hotels set up in this area. <br />The services differ from expedia<br />
  8. 8. Communication methods<br />After booking on the website, clients are able to write a review about their trips.<br />Website tries to guide web surfers by suggesting some hotels which have good reviews.<br />Last viewed hotels of the web surfer<br />When you are looking for a hotel, a window opens to inform you about the more recent booking done for this hotel (date and country) <br />
  9. 9. Partners<br />Independent and chains hotels<br />From 1 to 5 star-hotels<br />4500 websites affiliated<br />

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