Comparison Hotel Direct Website
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Comparison Hotel Direct Website

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    Comparison Hotel Direct Website Comparison Hotel Direct Website Presentation Transcript

    • Comparison hotel direct website
      Versus
      Hotel Saint Paul Le Marais Duo Hotel
    • 2 non-chain hotels
      Hotel Saint Paul le Marais and Duo Hotel
      get some criteria in common:
      Independent hotel
      Three star hotel
      Location: Marias district in Paris
      Antique architecture but renovated inside the hotel
    • Hotel Saint Paul Le Marais
      “A charming three star hotel, with an ideal location right in the heart of the Marais, just steps from Place des Vosges and the Bastille Opera”
      Bedrooms:
      28 rooms decorated in Louis Philippe style but modern equipment
      Breakfast room
      Lounge with patio
      Services:
      Free Internet access: Wi-fi
      Conciergerie
      Laundry
      Air-conditioning in the hotel
    • Duo Hotel
      “With its architectural character, the Duo hotel plays up relaxed luxury on a firmly contemporary note.”
      Bedrooms :
      58 rooms and suites refined and comfortable
      Bar
      Lounge where is served the breakfast
      Sauna, fitness room
      Services:
      Free Internet access
    • Is it easy to find?By Brand name
      First result
      (after commercial links)
    • Is it easy to find?By Brand name
      First rank
    • Is it easy to find?By location
      Hotel Saint Paul Le Marais appears on the map and in the first results
      Duo Hotel appears in the fourth page
    • The third party sites
      The third party sites appear in the commercial links
    • Competitors
      Competitors are non-chain hotels also, some of them are niot located in the marais district
    • How the site is easy to use?Hotel Saint Paul Le Marais
      The home page describes the architecture of the building and the privilege of the hotel location.
      It presents briefly the different services of the hotel.
    • How the site is easy to use?Hotel Saint Paul Le Marais
      Brief description of the guestrooms,
      No details about amenities
      attention is focused on the pictures.
    • Location of the hotel thanks to google map
      A book online window is present on all the pages of the website
      How the site is easy to use?Hotel Saint Paul Le Marais
    • On the home page there are few words about the hotel its decoration and its atmosphere
      How the site is easy to use?Duo Hotel
    • Guestrooms: as the home page, the information relate to the decoration of the bedrooms and to the designer
      How the site is easy to use?Duo Hotel
    • Location of the hotel thanks to google map
      Rate page through the client can book (book online with supplement)
      How the site is easy to use?Duo Hotel
    • BookingengineHotel Saint Paul Le Marais
      OTA:
      booking.com
      Pariserve
      Venere.com
    • BookingengineDuo Hotel
      OTA:
      booking.com
      Venere.com
      Expedia.com
      No supplement if client books through OTA
    • Conclusion
      Hotel Saint Paul Le Marais is doing a better direct sell effort because:
      Client doesn’t pay a supplement if he books directly through the hotel website
      2 different names of websites: http://www.hotel-paris-marais.com/
      http://www.hotelparissaintpaullemarais.com/
      These two websites appear in the first result!