Comparison Hotel Direct Website

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Comparison Hotel Direct Website

  1. 1. Comparison hotel direct website<br />Versus<br />Hotel Saint Paul Le Marais Duo Hotel <br />
  2. 2. 2 non-chain hotels<br />Hotel Saint Paul le Marais and Duo Hotel <br />get some criteria in common:<br />Independent hotel<br />Three star hotel<br />Location: Marias district in Paris<br />Antique architecture but renovated inside the hotel<br />
  3. 3. Hotel Saint Paul Le Marais<br />“A charming three star hotel, with an ideal location right in the heart of the Marais, just steps from Place des Vosges and the Bastille Opera”<br />Bedrooms:<br />28 rooms decorated in Louis Philippe style but modern equipment<br />Breakfast room<br />Lounge with patio<br />Services:<br />Free Internet access: Wi-fi<br />Conciergerie<br />Laundry<br />Air-conditioning in the hotel<br />
  4. 4.
  5. 5. Duo Hotel <br />“With its architectural character, the Duo hotel plays up relaxed luxury on a firmly contemporary note.”<br />Bedrooms :<br />58 rooms and suites refined and comfortable<br />Bar<br />Lounge where is served the breakfast<br />Sauna, fitness room<br />Services:<br />Free Internet access<br />
  6. 6.
  7. 7. Is it easy to find?By Brand name<br />First result <br />(after commercial links)<br />
  8. 8. Is it easy to find?By Brand name<br />First rank<br />
  9. 9. Is it easy to find?By location<br />Hotel Saint Paul Le Marais appears on the map and in the first results<br />Duo Hotel appears in the fourth page<br />
  10. 10. The third party sites<br />The third party sites appear in the commercial links<br />
  11. 11. Competitors<br />Competitors are non-chain hotels also, some of them are niot located in the marais district<br />
  12. 12. How the site is easy to use?Hotel Saint Paul Le Marais<br />The home page describes the architecture of the building and the privilege of the hotel location. <br />It presents briefly the different services of the hotel.<br />
  13. 13. How the site is easy to use?Hotel Saint Paul Le Marais<br />Brief description of the guestrooms,<br />No details about amenities <br />attention is focused on the pictures. <br />
  14. 14. Location of the hotel thanks to google map<br />A book online window is present on all the pages of the website<br />How the site is easy to use?Hotel Saint Paul Le Marais<br />
  15. 15. On the home page there are few words about the hotel its decoration and its atmosphere<br />How the site is easy to use?Duo Hotel<br />
  16. 16. Guestrooms: as the home page, the information relate to the decoration of the bedrooms and to the designer<br />How the site is easy to use?Duo Hotel<br />
  17. 17. Location of the hotel thanks to google map<br />Rate page through the client can book (book online with supplement)<br />How the site is easy to use?Duo Hotel<br />
  18. 18. BookingengineHotel Saint Paul Le Marais<br />OTA: <br />booking.com<br />Pariserve<br />Venere.com<br />
  19. 19. BookingengineDuo Hotel<br />OTA: <br />booking.com<br />Venere.com<br />Expedia.com<br />No supplement if client books through OTA<br />
  20. 20. Conclusion<br />Hotel Saint Paul Le Marais is doing a better direct sell effort because:<br />Client doesn’t pay a supplement if he books directly through the hotel website<br />2 different names of websites: http://www.hotel-paris-marais.com/<br />http://www.hotelparissaintpaullemarais.com/<br />These two websites appear in the first result!<br />

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