2. Definition of an aggregator website « An aggregator website is a search tool that sends user requests to several other search engine and/or databases and aggregates the results into a single list or displays them according to their source. »
3. Target audience International users Users aging from 25 to 44 years old Leisure travel Looking for the best deal among OTA
4. The benefits of an aggregator website Saving time Sort the result according to your wishes Post or read comments of users
5. The benefits of an aggregator website Be a member of the community Find good deals which are linking to travel: flights, car, cruise…
8. Travel experts vs meta search travel sites Meta search engine is a good way for OTA to generate traffic on their sites Meta search engine is also an easy and quickly tool for users Meta search engine is useful if users are looking for a good deal.
9. My perspective I think that meta search engine may be also focus on business travel. Business men are looking for hotels and meta search engine may be perceived as a good tool to save time.
