Definition of an aggregator website<br />« An aggregator website is a search tool that sends user requests to several other search engine and/or databases and aggregates the results into a single list or displays them according to their source. »<br />
Target audience<br />International users<br />Users aging from 25 to 44 years old<br />Leisure travel<br />Looking for the best deal among OTA<br />
The benefits of an aggregator website<br />Saving time<br />Sort the result according to your wishes<br />Post or read comments of users<br />
The benefits of an aggregator website<br />Be a member of the community <br />Find good deals which are linking to travel: flights, car, cruise…<br />
Booking sites searched<br />Most Famous OTAs<br />
Travel experts vs meta search travel sites<br />Meta search engine is a good way for OTA to generate traffic on their sites<br />Meta search engine is also an easy and quickly tool for users<br />Meta search engine is useful if users are looking for a good deal.<br />
My perspective<br />I think that meta search engine may be also focus on business travel. <br />Business men are looking for hotels and meta search engine may be perceived as a good tool to save time.<br />
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