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I am going to advertise Coco ChanelThe product … lip stick. I have chosen to advertise Coco Chanel lip stick because the make up industry is very big and popular. The cosmetic industry is a profitable business for most manufacturers of cosmetic products. By cosmetic products, we understand anything that is intended for personal care such as skin lotions or sun lotions, makeup and other such products meant to emphasize ones look. Slogan: Dieu ma donné le style, Dieu ma donné la grâce. Dieu a mis un sourire sur mon visage! (This means: God gave me style, God have me grace. God put a smile upon my face.)
Ideologies … Expensive Good quality Glamour Worth having For an every day use
Target audience … Women who love make-up Women who want to look and feel glamorous Women that love Coco Chanel Women that are confident and independent and that don’t need a man to boost up their self-esteem Mostly wealthy/middle-classed women The two lifestyle categories which the target audience fits into is the Egoist(People who are mainly concerned to get the most pleasure for themselves out of life) and the Groupies(people who want to get accepted by those around them).
The Beauty Bunny - SheSocial ranking class: believes that just becauseThe social class category in which there is science in a beautythe target audience lies is mostly product, it will work. She issocial class A but I do think that is into every new invention in thecan be social class B too. beauty industry and reserves •A: High ranking managers in her greatest enthusiasm. industry or the profession like law or medicine. •B: Middle managers in companies or public services like health or education.Female stereotype:The female stereo type for thisadvert would be something in- The Alpha Female – She is abetween the Beauty Bunny and the powerful professional whose mainAlpha Female. focus in life is her career. She is definitely in control, but herGender: Females entire life is work.
Maslow’s hierarchy of needs … The need I’ll be targeting for the audience is: Esteem(confidence, self-esteem)
Persuasive techniques … Beautiful people: Using good looking models as if telling us we will look like them if we use the product. Snob Appeal: This technique suggests that you can be like the expensively dressed, perfectly shaped, beautiful person who uses this product. Repetition: Slogans, images and brand names can be repeated and add creditability to a campaign. Anchorage: When an advert uses a caption to fix the meaning of an image.
Comes in twenty different shades Design …The cover of the lip stick is blackand goldThe bottom of the lip stickcontains the Coco Chanel logo.ROUGE COCO SHINE HydratingSheer Lip shine provides lastingmoisturizing shine in a water-lighttexture. The formula glides on foreasy application, and a uniqueHYDRATENDRE complex hydratesand softens lips, giving them ahealthier and fuller appearance.Available in a complete range ofshades, from delicate beiges todazzling berries, with a hint ofshimmer to enhance a glossy finish.