Kinda Story 2010

Kinda Story October 5, 2010 Pauliina Mäkelä 1 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 1

Introduction HELLO! My name is Pauliina Mäkelä. •This is Kinda Story – how a social media fanatic became an entrepreneur and one of the friendtrepreneurs 2 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 2

ITK Conference - April 2009 • Pauliina Mäkelä & Sanna Brauer 3 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 3

Twitter - September 2009 4 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 4

MindTrek Conference - October 2009 • Sometu in Business together with Harri Lakkala 5 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 5

Twitter - October 2009 6 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 6

DCL Conference - November 2009 • Social media in businesses together with Janne Ruohisto 7 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 7

January 2010 •worked as a communication and change management specialist in Nokia Siemens Networks •used actively social media tools and networks as a dear hobby – networking, commenting, sharing, liking •Facebook in use for two years, Twitter in use for nine months 8 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 8

January 2010 •participated Innovation train event Tampere-Oulu-Tampere, YouTube videos 1 & 2 9 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 9

January 2010 •created Facebook public profile (472 members on September 2010) 10 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 10

January 2010 •joined Friendtrepreneurs in Facebook (881 members on September 2010) 11 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 11

March 2010 •participated – SomeTime2010 organizing meeting and “YLE Sosiaalinen televisio” event in Helsinki – Social media seminar in Government Communications Unit via net – “Demola Cafe Combinat: sosiaalinen media pk-yrityksissä” event in Tampere – “Online ITK: Sometu - Kurkistuksia, vinkkejä ja parhaita paloja” via net 12 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 12

March 2010 •March 29 - resigned after 11 years in Nokia Networks/Nokia Siemens Networks in different spealist jobs in the areas of technical support, care, quality, communication, change management and training 13 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 13

April 2010 •dreamed about own company while looking for a new job •worked as a back channel for a seminar by Osaamo •worked as a back channel for a event by Intunex •participated ITK conference with two Prezi presentations 1 & 2 •visited Ensimetri - received guidance on the path to setting up own business 14 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 14

May 2010 •gave social media tools training in Hämeenlinna and Facebook training webinar •participated – Business in social media event by Tekes Verso in Espoo – TEDxHelsinki in Helsinki – IIDA event in Demola in Tampere – “Kokemuksia tekniikan alan ja taitojen verkko-opetuksesta” seminar in Tampere 15 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 15

May 2010 •participated SomeTime2010 event (http://sometime.fi/) as one of the organizers in Helsinki and networking cruise to Stockholm Photo by Oskari Uotinen Photo by Oskari Uotinen Photo by Janne Ruohisto Photo by Oskari Uotinen Photo by Janne Ruohisto Photo by Janne Ruohisto Photo by Anne Rongas Photo by Oskari Uotinen Photo by Oskari Uotinen 16 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 16

May-June 2010 •participated Entrepreneur course in Tampere, 8 nights x 3,5 hours •organized by Yritysura Ky 17 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 17

June 2010 •crowdsourced the company’s name via Facebook and Twitter •participating Ideapaja coaching by Ideakoski and Capacitar in Espoo •participating Gemilo partner day •lecturing about social media to Lempäälän Rotaryklubi in Lempäälä 18 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 18

June 2010 •started to work as a part-time project worker in Otava Folk High School for the AVO (Open networks for learning) project - in the Sometu network (3292 members Semtember 2010) subproject 19 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 19

July 2010 •established Kinda Ltd in Ylöjärvi in the scenery of her grandmother’s place •the great-grandchild of a miller founded her company :D •visited Ensimetri with company’s establishing papers 20 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 20

July 2010 21 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 21

July 2010 •sent company’s establishing papers to National Board of Patents and Registration Finland •received Business ID 2347315-0 •organized Qelluntai event for Sometu network in Lepaa 24 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 24

August 2010 • Kinda Ltd was registered in National Board of Patents and Registration of Finland for Trade register, Tax Administration, Prepayment register and Value added tax- liability • started the business as a part-time entrepreneur • took insurances via Pohjola from Ilmarinen • took accounting from Pretax • lectured about social media and networking in YTY event in Helsinki 25 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 25

August 2010 •opened Facebook, Twitter and LinkedIn accounts for Kinda 26 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 26

September 2010 • received business cards from Kirjapaino Hämeen Offset Tiimi Oy • received iPhone 4 phone • gave social media training in Seinäjoki, Facebook and Ning webinar Photo by Jussi Linkola • gave social media project work webinar participated TIEKE seminar “Vaikuta ja vaikutu - Digikansalainen tänään ja huomenna” in Helsinki • participated Friendtrepreneur event in Tampere and HENRY ry workshop related to social media 27 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 27

September 2010 •opened web pages for Kinda Ltd 28 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 28

Tribes 29 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 29

Box of Tools 30 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 30

Dreams came true •You should remember that you should be careful what you wish for, because these wishes tend to come true 31 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 31

I wanna warmly thank all people in my networks who have helped and guided me on my journey! 32 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 32

Questions? 33 Kinda Oy | Pauliina Mäkelä | www.kinda.fi Friday, October 1, 2010 33

http://kinda.fi	200
http://kinda.purot.net	189
http://www.uudenmaanliitto.fi	60
http://testi.kinda.fi	4
http://oppimassa.kinda.fi	1

Kinda Story 2010

by Pauliina Mäkelä on Oct 02, 2010

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