Presentation LinkedIn social media cafe English version
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Presentation LinkedIn social media cafe English version

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On the 4th of March LinkedIn was the subject of the Wageningen UR social media cafe. ...

On the 4th of March LinkedIn was the subject of the Wageningen UR social media cafe.
Items discussed were:
- What is LinkedIn?
- What are the different LinkedIn pages?
- How do you fill in a LinkedIn profile in the right way?

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Presentation LinkedIn social media cafe English version Presentation LinkedIn social media cafe English version Presentation Transcript

  • LinkedIn Tips for creating a good LinkedIn profile Gemma Kregting en Paulien Poelarends 4 March 2014
  • LinkedIn  LinkedIn ● What is LinkedIn ● Different LinkedIn accounts ● Why use LinkedIn  LinkedIn profile  Become more visible
  • LinkedIn
  • LinkedIn What is LinkedIn?  LinkedIn is a free virtual social network aimed at professionals  260 million LinkedIn profiles of people from more than 200 countries  Netherlands now has over 4 million profiles National Social Media Research 2014 - Newcom
  • LinkedIn Different LinkedIn accounts  Company Page  University Page  Group  Personal profile
  • LinkedIn  Company Page Business page of an organisation. Shows the business network consisting of employees, customers and partners.
  • LinkedIn  University Page Education page of a university. Connects alumni with each other and with current and future students. Shows where alumni end up based on their LinkedIn profile.
  • LinkedIn  Group Group based on a shared interest. Both open and closed groups. Can be connected to an organization, but not necessarily.  Personal profile Individual profiles of individuals. Their online resume. These online profiles are linked to other personal profiles, Company Pages, University Pages or groups.
  • LinkedIn Why use LinkedIn  Online presentation of who you are, what your skills are and who is in your network.  Through your LinkedIn network, you can stay informed about the current activities of others (individuals, companies, projects).  Through the network of your contacts, you can get in touch with others.  Having a LinkedIn profile has become essential for job seekers. In order to stand out among the many other possible candidates filling out your profile as complete and relevant as possible is very important.
  • LinkedIn Why use LinkedIn  You are the business card for your organisation. Job description, how is the corporate culture, who are the colleagues?  Individual profiles can become an extension of your organization.
  • LinkedIn profile Online cv  Headline  Summary  Experience  Education  Skills & endorsements Extra’s 
  • Before you start  What is your target group?  How do you want to present yourself? ● Expertise ● Projects ● Experience  What keywords belong to your expertise?
  • Headline
  • Summary  Pitch!  For who?  Max 3 paragraphs: start with a catchy sentence A landscape ecologist by education and by heart, I am currently working on insect-pollination research and related subjects..... (Bram Cornelissen)  Present yourself (first-person)  Finish with an invitation  Add extra material
  • Experience & education  What kind of scientist?  Keywords  Link to your organisation  Extra material
  • Projects, publications & patents
  • Projects, publications & patents
  • Projects, publications & patents  Make a selection  Select topics that increase your expertise  Add web-address  Add colleagues and partners
  • Skills, endorsements & recommendations
  • Skills, endorsement & recommendations
  • Edit your profile Go to: www.linkedin.com Log in Profile  edit profile
  • Increase your visibility 1. Expand your network search actively for acquaintances 2. Share messages on: 1. Home 2. Groups
  • Increase your visibility 1. Expand your network search actively for acquaintances 2. Share messages 3. React on messages of others ● Home ● Groups ● Companies 4. Start a group 5. Mention the link of your online profile on: 1. Websites 2. Businesscard 3. PPt presentations
  • Questions?