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Twitter webinar
 

Twitter webinar

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A Presentation describing the experience of Bromford being on Twitter for 12 months...

A Presentation describing the experience of Bromford being on Twitter for 12 months...

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    Twitter webinar Twitter webinar Presentation Transcript

    • Making Twitter work for youPaul Taylor – Innovation Coach (@paulbromford) Bromford Group
    • How will we cope with customers that can find things out faster than us? Customers that are smarter and more adaptable than Bromford can ever be?
    • 1 – Getting your organisation on board 2 - What we have learned so far 3 - Some Twitter Tips
    • How engaging can a company be if there is only one person to follow….. follow…..
    • There is no point banning Social Media
    • I wonder if heknows I tweet 40 times a day…?
    • So we might as well use it
    • Getting your key leaders on board and starting out.........
    • 10
    • Any Questions?
    • 2 - What we have learned so far
    • How will we be more social…?• What do we want our social profile to be?• How are we going to do it?• How will we know we are achieving it?• What training do we need? 13
    • It’s impossible to keep it in thecage!
    • The Rise of The Collective Customer
    • Single Tweet. Massive Impact
    • But where are theCustomers?Customers?Customers?
    • Questions?
    • 3 - Some Twitter Tips
    • Differentiate Yourself……
    • The Rules of Attraction• Little and Often is better than nothing at all• Interesting and relevant content (to your followers or friends)• A 60/40 ratio of sharing to original content
    • The use of hashtags on twitter is the key to expanding your audience
    • #socialmedia
    • #Birmingham
    • #AstonCC
    • Any Questions?Please contact @paulbromford paul.taylor@bromford.co.uk and join me on Linkedin!
    • Any Questions?