Twitter webinar

690 views
626 views

Published on

A Presentation describing the experience of Bromford being on Twitter for 12 months...

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
690
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Twitter webinar

  1. 1. Making Twitter work for youPaul Taylor – Innovation Coach (@paulbromford) Bromford Group
  2. 2. How will we cope with customers that can find things out faster than us? Customers that are smarter and more adaptable than Bromford can ever be?
  3. 3. 1 – Getting your organisation on board 2 - What we have learned so far 3 - Some Twitter Tips
  4. 4. How engaging can a company be if there is only one person to follow….. follow…..
  5. 5. There is no point banning Social Media
  6. 6. I wonder if heknows I tweet 40 times a day…?
  7. 7. So we might as well use it
  8. 8. Getting your key leaders on board and starting out.........
  9. 9. 10
  10. 10. Any Questions?
  11. 11. 2 - What we have learned so far
  12. 12. How will we be more social…?• What do we want our social profile to be?• How are we going to do it?• How will we know we are achieving it?• What training do we need? 13
  13. 13. It’s impossible to keep it in thecage!
  14. 14. The Rise of The Collective Customer
  15. 15. Single Tweet. Massive Impact
  16. 16. But where are theCustomers?Customers?Customers?
  17. 17. Questions?
  18. 18. 3 - Some Twitter Tips
  19. 19. Differentiate Yourself……
  20. 20. The Rules of Attraction• Little and Often is better than nothing at all• Interesting and relevant content (to your followers or friends)• A 60/40 ratio of sharing to original content
  21. 21. The use of hashtags on twitter is the key to expanding your audience
  22. 22. #socialmedia
  23. 23. #Birmingham
  24. 24. #AstonCC
  25. 25. Any Questions?Please contact @paulbromford paul.taylor@bromford.co.uk and join me on Linkedin!
  26. 26. Any Questions?

×