How do you create a culture where it's OK to fail early and experiment? How do you build an evidence base that will gain extra investment into innovation? That was the subject at the final #CommsHero slot of 2016 in Manchester, England
At Bromford - the origin of our Lab began with just four people in a room about creating a new ‘deal’. We took three colleagues out of the organisation and gave them a special remit calling it The Deal Den. They operated in complete isolation for 12 weeks.
Following this we conducted tests, pilots, evaluation and then scaled.
Think big, start small.
Benefit of tests. We know the answer to all of these things.
How To Fail In Public (and not get fired)
Failing faster and better:
how TO experiment in public
(and not get fired)
I’m Paul Taylor I’m Innovation Coach at @BromfordLab
You can find me at @PaulBromford
The Twitter Test
Where Do You get your best
It wasn’t lack of ideas or poor leadership
that killed Blockbuster - it was resistance
A bit about Bromford, Bromford
Lab and failure
Blast from the past: 2003 sunday times best employers
Microsoft 1st 😃
Bromford 5th 😳
Asda 7th 😤
All life is an experiment - the more you make the better
Good to go
Think big but start small
Avoid solutions in search of a problem
Every problem is an opportunity
Don’t keep talking about it - try it!
A quick fail beats a slow steady death
Innovation is about impact not ideas
Creativity is intelligence having fun
Go to the centre of the network
Fast failure is good risk management
Be ruthless pulling the plug
FAiling better and
Creating space for experiments
How do you solve a problem
like Asif Choudry ?
Building to fail
Chindogu: The Art Of
Intentionally Making A
Design an Un-Useless Solution to
help asif’s family by Keeping him off
You must feature:
A Household Object/pet of your
12 weeks max
Think 10x bigger
A Simple Experiment
Could we make
people more likely to
talk to the Lonely?
You stick Amazon Alexa in the office?
You put Google Glass on customers for home
You give people access to 3D Printing?
You install home sensors that can track the occupancy
You make video gaming available at work?
You get kids to redesign communities with Minecraft?
You use Whatsapp in place of email?
You let your development team use drones to
Share your problems, ideas and experiments with others
Daring to fail
Building trust and eliminating the
wrong type of failure
Is the color of gold,
butter and ripe
lemons. In the
spectrum of visible
light, yellow is found
between green and
Is the colour of the
clear sky and the
deep sea. It is
violet and green on
Is the color of blood,
and because of this
it has historically
danger and courage.
Find The Problem
Disprove the Fear
Get someone to write you a business case why you shouldn’t do