How To Fail In Public (and not get fired)

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How do you create a culture where it's OK to fail early and experiment? How do you build an evidence base that will gain extra investment into innovation? That was the subject at the final #CommsHero slot of 2016 in Manchester, England

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  • At Bromford - the origin of our Lab began with just four people in a room about creating a new ‘deal’. We took three colleagues out of the organisation and gave them a special remit calling it The Deal Den. They operated in complete isolation for 12 weeks.
  • Following this we conducted tests, pilots, evaluation and then scaled.

    Think big, start small.
  • Benefit of tests. We know the answer to all of these things.
  • How To Fail In Public (and not get fired)

    1. 1. Failing faster and better: how TO experiment in public (and not get fired) #CommsHero Manchester
    2. 2. Hello! I’m Paul Taylor I’m Innovation Coach at @BromfordLab You can find me at @PaulBromford
    3. 3. The Twitter Test Where Do You get your best ideas?
    4. 4. It wasn’t lack of ideas or poor leadership that killed Blockbuster - it was resistance to change
    5. 5. 1. Some Context A bit about Bromford, Bromford Lab and failure
    6. 6. Blast from the past: 2003 sunday times best employers Microsoft 1st 😃 Bromford 5th 😳 Asda 7th 😤
    7. 7. Doors were opened - we went outside our sector
    8. 8. Our DNA
    9. 9. The social media policy
    10. 10. Whatever the benchmark is: do the opposite
    11. 11. Daring to be different means you need to make friends with: × Sarcasm × “Constructive criticism” (Inc. Idiots) × Failure
    12. 12. Rewiring your Organisation
    13. 13. 1: Test and research 2:Pilots demonstrate customer value/performance 3: Evaluation shows scaling could reduce repairs by 3million and improve cashflows by 1million 4: Scale up 130 roles.
    14. 14. 2. Fear of failure Why we say failure is an opportunity to learn - but don’t really mean it
    15. 15. how to kill creativity Hierarchy Restrictive Job Profiles Over complication Silo working Lack of resources Reports and approvals
    16. 16. Lab 2014 - a safe space where bromford doesn’t exist
    17. 17. PERMISSION TO FAIL IS PERMISSION TO THINK BIG WE HAVE AN ALLOWABLE FAILURE RATE OF 70%
    18. 18. Moonshot It’s often easier to make something 10 times better than it is to make it 10% better. And we need 10x gains to solve some of the biggest problems facing humankind Astro Teller
    19. 19. Try to be wrong as fast as you can
    20. 20. A PROTOTYPE IS WORTH 1000 MEETINGS
    21. 21. All life is an experiment - the more you make the better Problem Definition Design Test Learn and move on Good to go
    22. 22. Think big but start small Avoid solutions in search of a problem Every problem is an opportunity Don’t keep talking about it - try it! A quick fail beats a slow steady death Innovation is about impact not ideas Creativity is intelligence having fun Go to the centre of the network Fast failure is good risk management Be ruthless pulling the plug Lab Lessons
    23. 23. 3. FAiling better and faster Creating space for experiments
    24. 24. Experiment How do you solve a problem like Asif Choudry ?
    25. 25. Building to fail Chindogu: The Art Of Intentionally Making A Useless Invention
    26. 26. Design an Un-Useless Solution to help asif’s family by Keeping him off Twitter You must feature: Asif A smartphone A Household Object/pet of your choosing
    27. 27. Problem definition 12 weeks max Coaching Think 10x bigger prototype Test Evaluate Fail? Prepare exit resource for scale
    28. 28. LearningEvidence Unintended Consequences
    29. 29. A Simple Experiment Could we make people more likely to talk to the Lonely?
    30. 30. Frugal Innovation You stick Amazon Alexa in the office? You put Google Glass on customers for home viewings? You give people access to 3D Printing? You install home sensors that can track the occupancy of homes? You make video gaming available at work? You get kids to redesign communities with Minecraft? You use Whatsapp in place of email? You let your development team use drones to photograph land?
    31. 31. Share your problems, ideas and experiments with others
    32. 32. 4. Daring to fail Building trust and eliminating the wrong type of failure
    33. 33. Yellow Is the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange. Blue Is the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum. Red Is the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.
    34. 34. Your challenge: Find The Problem Test Something Disprove the Fear
    35. 35. Get someone to write you a business case why you shouldn’t do something
    36. 36. Or.. Just Do It and Don’t Tell anyone
    37. 37. Or even... …Just Do It and Say someone else told you to do it
    38. 38. The Twitter Result
    39. 39. EACH MORNING REMIND YOURSELF THAT A YEAR OF YOUR LIFE WILL BE SPENT IN MEETINGS THEN DO SOMETHING ABOUT THAT
    40. 40. Mediocrity isn’t an accident Let’s declare war on it
    41. 41. thanks You can message me at @PaulBromford Or email lab@bromford.co.uk
    42. 42. Special thanks to all the people who made and released these awesome resources for free: × Presentation template by SlidesCarnival × Photographs by Startupstockphotos

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