How to promote your company on Lookbook.nu
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How to promote your company on Lookbook.nu

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How to promote your company on Lookbook.nu How to promote your company on Lookbook.nu Presentation Transcript

  • LOOKBOOK.nu Paula Pul | M2MIM | E-Marketing
  • WHATIS LOOKBOOK.NU ? It's simple, beautiful, and wonderfully innovative in a quietly disruptive way. — BLOOMBERG BUSINESSWEEK • LOOKBOOK.nu is a fashion, youth culture, and community website, created in 2008 by Yuri Lee in San Francisco • It is the place where users can post their own street-fashion photography, featuring themselves and their outfits • The website is free and allows everyone to join • It now allows users to share their looks and activity in Facebook, Twitter and Tumblr. MISSION: To give fashion inspiration from real people and by this gain more diversity.
  • HOW DOES IT WORK? Post your look! Get FANS & KARMA Give a catchy tittle Follow others COMMENT & LOVE your favourite looks #TAG your clothes SHARE! HYPE = LIKE!
  • ADDITIONAL ACTIVITIES
  • ADDITIONAL ACTIVITIES
  • AUDIENCE STATISTICS Current Traffic: Over 3- 4,5 million unique visitors per month Over 75- 100 million page views per month Over 1.2 million total registered members Genre: 80% female Age: 66% between 18 and 24, 33% between 15 and 17, avg. age 20 years old Engaged: Avg. 8.5 pages per visit and 8:11 avg. time on site Connected: 50% of members run their own blog or personal website Creative: Top occupations include students (college, fashion, architecture, art, design, photography, etc.), photographers, fashion designers, graphic designers, bloggers, models, musicians, and stylists Users: USA (45-50%), Canada, Australia, Poland, Argentina, France, Germany
  • 11 045 868 111 228 153 952 42 754 29 703
  • LOOKBOOK.nu is perfect for… people who love fashion trendsetters, bloggers, photographers, stylists, designers companies, smaller businesses • Inspiration from real people • Place where they can meet other fashion enthusiast & share their opinion • Information, tips, ideas • Follow trends • • • • • Place where they can show themselves! Branding, Recognition and … FAME! Feedback and Interaction More fans and potential clients Follow trends •Succesful promotion among key target groups • Traffic on your website, visit into leads • New look on your products •Branding … recognition… viral marketing… Buzz!!! •Build relationship with customers
  • WHO ADVERTISES ON LOOKBOOK.NU? FASHION H&M, Levi’s, Mango, American Apparel, DKNY Jeans, Victoria's Secret, Vans, Billabong, Gap, Nine West, Aldo, Dr. Martens, PacSun, Volcom, Armani Exchange, Palladium Boots, Uniqlo, BEAUTY Chloé, Clinique, Sunsilk, Professional Sebastian, OTHERS Paramount Pictures, MTV, SONY, Graph Paper Press TOP BRANDS of LOOKBOOK: H&M, MANGO, DR. MARTENS, AMERICAN APPAREL, RIVER ISLAND, CONVERSE, LEVI'S, VANS, GAP
  • HOW TO ADVERTISE ON LOOKBOOK? 1# BANERS (for smaller businesses and independent designers) Weekly or Monthly Sponsorship Opportunities 125 x 125 Sponsor Button 320 x 50 Mobile Banner
  • HOW TO ADVERTISE ON LOOKBOOK? 1# BANNERS ( for premium brands & media agencies) CPM Ad Units & Custom Integrations 728 x 90 Leaderboard 300 x 250 Medium Rectangle 300 x 600 Large Rectangle ("Half-page ad") 160 x 600 Wide Skyscraper 980 x 250 Megabanner ("Superleaderboard") 980 x 90 Wide Leaderboard Homepage Roadblock/Reskin Effective, longlasting, well targeted, however - expensive.
  • HOW TO ADVERTISE ON LOOKBOOK? 2# Sponsored LOOKBOOK Contests POST your look with min. 1 OUR PRODUCT, get HYPE’s ! Effective, longlasting, well targeted, however - expensive.
  • HOW TO ADVERTISE ON LOOKBOOK? 3# Cooperation with TOP bloggers BILATERAL AGREEMENT promotion for renumeration / products Easy, cheap, effective, longlasting, well targeted.
  • HOW TO ADVERTISE ON LOOKBOOK? 4# SHOW YOURSELF! Free, longlasting, but works only when you have audience
  • HOW TO ADVERTISE ON LOOKBOOK? 5# Use FORUM Easy, free and well targeted, however- short term
  • CASE STUDY: American Apparel  CONTEST: LOOKBOOK.nu members submitted photos featuring their favorite American Apparel pieces.  7,000 looks using American Apparel basics  The brand’s 132 favorites became The LOOKBOOK.nu 64-page print Lookbook by American Apparel.  They also featured three LOOKBOOK.nu members who went to Los Angeles and worked with American’s creative team to create professional looks.
  • CASE STUDY: Nine West Espadrille promotion They turned famous and active bloggers into brand ambassadors, and providing them with Espadrilles. The bloggers created and promoted their Espadrille looks across multiple channels including their personal Lookbook.nu, Facebook and Twitter accounts. As a result, the Espadrille category had over a 60 percent sell-through for the season.
  • REFERENCES: • • • • • • • • • LOOKBOOK , www.lookbook.nu; TOP COUNTRIES / TOP BRANDS http://lookbook.nu/search#!locations//time/this+month LOOKBOOK ADVERTISE, http://lookbook.nu/advertise Julia Kuczyńska, http://lookbook.nu/juliettk „BUY ADS, https://www.buyads.com/website/lookbooknu; The Golden Age of Display?” http://blog.isocket.com/2011/11/golden-age-ofdisplay/; American Apparel: How To Create Successful Social Media Campaigns http://insidefmm.com/2010/03/social-media-strategy-insights-with-americanapparel/ Social Media: Media Contacts/ Havas Digital, Nine West, Nine West Espadrille Brand Ambassadors Campaign with Lookbook.nu , http://www.mediapost.com/publications/article/163919/
  • PAULA PUL paulapul@o2.pl