Consumers/Fans Clients Others in the Industry Connect + socialise
.. Status updates (motivations)Broadcast Latest News Share Latest Content Be ‘Human’
.. currently working on (motivations)Address current concerning issues - Site Maintenance - Problems with Product/Service Keep your followers in the Loop - Generate interest and feedback for new Products/Services
.. share articles of interest (motivations)Share Valuable Related Content Promote Others Build Industry Authority Become a Thought Leader
.. share media (motivations) Add Value - How-To Videos - Show Examples - Show Insider InfoEnhance Audience Engagement
.. monitor your brand (motivations) Customer Service- Address direct complaints - Acknowledge Praise Be ‘Human’
.. start a #conversation (motivations) Audience Engagement Create Brand AdvocatesGenerate Hype and Brand Awareness
using twitter @username use the ‘@’ symbol to mention another Twitter account in a conversation. Using reply will also create a mention. User (people or brands) will see your message in their ‘mentions’ feed.
using twitter RT@Username Short for ‘ReTweet’ Twitter and many other Twitter platforms have functions to allow you to easily ReTweet information, as well as RT’ing with added comments.
using twitter Favourite Bookmarking device. Save tweets from other users with valuable information (or that are just plain funny).
using twitter #hashtag use the ‘#’ symbol to begin or join a conversation surrounding a topic. Rapid growth in #conversation can lead to your discussion being a ‘trending topic’.
Tools you can use to manage TwitterTweetdeck Manage with Desktop Clients