Twitter101

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A very basic guide to Twitter, for Beginners. And the generally confused.

A very basic guide to Twitter, for Beginners. And the generally confused.

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  • Web 2.0rigami Twitter Bird Logo. Credit: http://blog.iampaddy.com/2008/11/12/web-20rigami/
  • Praktika: A Free Set. Credit: Dry Icons http://www.smashingmagazine.com/2008/09/23/practika-a-free-icon-set/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/6 Free New Social Icons – Twitter, Stumble, RSS, Delicious and Reddit. Credit: Dellustrations.com http://designreviver.com/freebies/6-free-new-social-icons-digg-twitter-stumble-rss-delicious-reddit/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Other uses: use as status update, currently working on, sharing information and content.Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/6 Free New Social Icons – Twitter, Stumble, RSS, Delicious and Reddit. Credit: Dellustrations.com http://designreviver.com/freebies/6-free-new-social-icons-digg-twitter-stumble-rss-delicious-reddit/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • The Blue Bird. Credit: http://www.hongkiat.com/blog/100-remarkably-beautiful-twitter-icons-and-buttons/Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/Cute Tweeters Icon Set. Credit: MirjamiManninen http://www.smashingmagazine.com/2009/01/23/friday-freebies-flavours-icon-set-and-cute-tweeters-icon-set/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/Cute Tweeters Icon Set. Credit: MirjamiManninen http://www.smashingmagazine.com/2009/01/23/friday-freebies-flavours-icon-set-and-cute-tweeters-icon-set/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/Cute Tweeters Icon Set. Credit: MirjamiManninen http://www.smashingmagazine.com/2009/01/23/friday-freebies-flavours-icon-set-and-cute-tweeters-icon-set/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/Cute Tweeters Icon Set. Credit: MirjamiManninen http://www.smashingmagazine.com/2009/01/23/friday-freebies-flavours-icon-set-and-cute-tweeters-icon-set/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/Cute Tweeters Icon Set. Credit: MirjamiManninen http://www.smashingmagazine.com/2009/01/23/friday-freebies-flavours-icon-set-and-cute-tweeters-icon-set/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/
  • Twitter icon for a fluid app. Credit: MihaFilejhttp://www.flickr.com/photos/mfilej/2397881577/in/pool-636943@N22/Cute Tweeters Icon Set. Credit: MirjamiManninen http://www.smashingmagazine.com/2009/01/23/friday-freebies-flavours-icon-set-and-cute-tweeters-icon-set/

Transcript

  • 1. Twitter 101
  • 2. What is Twitter?
  • 3. What is Twitter? Micro-blogging Service
  • 4. What is Twitter? Micro-blogging Service Broadcasts or Messages sent as ‘Tweets’
  • 5. What is Twitter? Micro-blogging Service Broadcasts or Messages sent as ‘Tweets Tweets limited to 140 characters
  • 6. What is Twitter? Micro-blogging Service  Sent out in reverse chronological order to show the latest tweets, first.
  • 7. Why do people use Twitter?
  • 8. Connect + socialise
  • 9. FriendsConnect + socialise
  • 10. Friends CelebritiesConnect + socialise
  • 11. Friends Celebrities BrandsConnect + socialise
  • 12. … and More …Connect + socialise
  • 13. .. Status updates (motivations)Keep followers interested Inspire others
  • 14. .. currently working on (motivations) Keep followers interested Inspire OthersShare your Skills and Knowledge Show your Capabilities
  • 15. .. share articles of interest (motivations)Build Authority in a Given Area Being a Thought Leader
  • 16. .. share media (motivations)Personalise your Stream Be ‘Human’ Share your Fun Side
  • 17. .. voice opinions (motivations) Democracy Freedom Praise Complaints Be ‘Human’Stand for Something
  • 18. .. join a #conversation (motivations) Be Part of a Movement Meet New PeopleShare information and thoughts on topic
  • 19. Why do businesses and brands use Twitter?
  • 20. Consumers/Fans Clients Others in the Industry Connect + socialise
  • 21. .. Status updates (motivations)Broadcast Latest News Share Latest Content Be ‘Human’
  • 22. .. currently working on (motivations)Address current concerning issues - Site Maintenance - Problems with Product/Service Keep your followers in the Loop - Generate interest and feedback for new Products/Services
  • 23. .. share articles of interest (motivations)Share Valuable Related Content Promote Others Build Industry Authority Become a Thought Leader
  • 24. .. share media (motivations) Add Value - How-To Videos - Show Examples - Show Insider InfoEnhance Audience Engagement
  • 25. .. monitor your brand (motivations) Customer Service- Address direct complaints - Acknowledge Praise Be ‘Human’
  • 26. .. start a #conversation (motivations) Audience Engagement Create Brand AdvocatesGenerate Hype and Brand Awareness
  • 27. using twitter
  • 28. using twitter @username use the ‘@’ symbol to mention another Twitter account in a conversation. Using reply will also create a mention. User (people or brands) will see your message in their ‘mentions’ feed.
  • 29. using twitter RT@Username Short for ‘ReTweet’ Twitter and many other Twitter platforms have functions to allow you to easily ReTweet information, as well as RT’ing with added comments.
  • 30. using twitter Favourite Bookmarking device. Save tweets from other users with valuable information (or that are just plain funny).
  • 31. using twitter #hashtag use the ‘#’ symbol to begin or join a conversation surrounding a topic. Rapid growth in #conversation can lead to your discussion being a ‘trending topic’.
  • 32. Tools you can use to manage TwitterTweetdeck Manage with Desktop Clients
  • 33. echofon Manage with Desktop Clients
  • 34. hootsuite Manage with Desktop Clients
  • 35. Like this presentation? @MXYZ _