WHY DO YOU NEED A BRAND?
1. Its unavoidable
2. Word of mouth
3. To say what is special about you
WHAT IS SPECIAL ABOUT ME?
2. Learn your values from your life lived
3. Don’t like what you learn?
4. Authenticity is a winning formula
PERSON WHAT YOU
Nic creativity imagination
Aussie Brad fun/likeability fun
Artist at cottage freedom independence
Rachel unique dress style
Mum patience health
Johnny Depp crazy movie roles fun
John Williams bold fun/imagination
Heather athleticism health
Eckhart Tolle his inner peace health
BE SURE ITS YOU, YOU WANT TO BRAND
1. Brand you or brand your business?
2. What is out there about you?
3. Google Alerts
4. Brand your business? BUT…
HOW TO CREATE BRAND YOU?
1. Be visible
2. Be authentic (true to your values)
3. Help others (solve problems)
4. Do what you say you will do
5. Do what you say you will do
6. Do what you say you will do