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Home Seller Marketing Plan<br />Now More Than Ever, Experience Counts<br />www.TeamHeidi.com<br />Homes@HeidiHines.com <br />704-458-4636<br />
Our Accomplishments<br />Career Transactions in excess of 2200<br /># 1 Selling RE/MAX Team Charlotte ‘02, ‘03, ‘04, ‘05, ‘06, ’07, ‘08 <br />Recipient of the RE/MAX Diamond Club Award2006, 2007 and 2008 a new award for the highest level of production in the RE/MAX Network <br /> <br />Recipient of The Chairman's Circle Award 2002, 2003, 2004, 2005a new award recognizing a higher level of production in the RE/MAX <br />Network.<br /> <br />Recipient of the RE/MAX Platinum Club Award 2000, 2001the highest possible level of production award in the RE/MAX Network <br />Recipient of the Life Time Achievement Award 2006<br /> <br />Recipient of TheHall of Fame Award2002 <br /> <br />Recipient of The Hustle Award2003<br />1998 Rookie of The Year<br />Licensed in North and South Carolina <br />TeamHeidi- Consistently acknowledged in theTop 10 RE/MAX Teamswithin the RE/MAX Carolina Region. <br />CRS - Certified Residential Specialists <br />GRI - Graduate of The Realtors Institute <br />Graduate of the StarPower Buyers Specialization University <br />Graduate of the StarPower Listing Specialization University<br />StarPower Star<br />
All Agents are NOT equal!<br />Professors have Doctorates,<br />Physicians have Medical Degrees,<br />REALTORS have DESIGNATIONS!<br />Designations mean your agent has invested their time and money to attend courses, take and pass difficult exams, and achieve specified levels of professional achievement in order to earn each Designation.<br />This translates into a professional with advanced degrees<br /> to assist you in protecting YOUR biggest asset!<br />
Why Use a Real Estate Team?<br /> • Your Doctor doesn't do-it-all<br /> - Your Realtor can’t either.<br /> • Your Agent Should Be Selling<br /> - Not doing mounds of paperwork<br /> • I just came from another home<br /> - I’m with you, can I sell their home?<br /> • Largest transaction people make<br /> - Don’t hire an amateur, hire a TEAM of professionals.<br />No other “SINGLE” Realtor can compete<br />We have a whole team helping market your home<br />
We incorporate an experienced team, plus Heidi’s 12+ years as one of Charlotte’s top few Realtors, internet marketing, and more.<br />Career transactions exceed 2200.<br />Our goal is to get your home sold for the most money, in the least amount of <br />time, and with the least hassles.<br />Our mission is to make you a “client for life”.<br />
Overview of Marketing Plan <br />Prepare a market analysis of property, using comparable properties sold in the last 3 – 6 months and provide current market trends. Discuss options of pricing.<br />Consult with you how to “stage” you home.<br />Report your property to the Multiple Listing Service, Realtor.com and other real estate portals which exposes your property to all agents and prospective homebuyers. <br />Install a refelective yard sign and place a lockbox on the property for showing convenience.<br />Prepare professional brochures about your home that are given to prospective buyers outlining options and the exceptional features of your home.<br />Market your home to other agents.<br />Follow up on all showings, getting feedback from all agents and prospective buyers.<br />Keeping you informed on a weekly basis of:<br /> Competitive comparable on the market<br /> Sold properties in your price range<br /> Feedback on all showings<br />Work full time for you, accessible all the time for showings or offers on your home.<br />
Before<br />After<br />Staging Your Home<br />A complimentary consultation with our Interior Designer at your home when you LIST your home with<br />a $2000.00 value!!!!!<br />Certain restrictions apply<br />After<br />Before<br />Before<br />After<br />
Where do buyers come from?<br />In 2003 It Was…<br />41% from a Realtor<br />15% from a yard sign<br />11% from the internet<br />7% Newspaper<br /><ul><li>Today…
We do our own virtual tours in my office so we can change photos.
Don’t get stuck with out of season images of your house</li></li></ul><li>VisualTour® automatically distributes the link to your home tour to a number of portals such as Yahoo! Real Estate, Google, Realtor.com, several national franchise sites, many local MLS’s, and the list is growing daily. <br />
I will make your home stand out<br />CAPTURING BUYERS ON REALTOR.COM®<br /><ul><li>I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date
My advertising position on REALTOR.com® is working 24 hours, 7 days a week bringing buyers to me</li></li></ul><li>SHOWCASE LISTINGS &<br /> HOW THEY HELP SELL YOUR PROPERTY<br />I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements.<br />INCLUDES:<br />• Multiple ways to search (map, gallery, list)<br />• Multiple photos<br />• Neighborhood & school information<br />• Open Houses<br />• More exposure for your property<br />• Up to 25 jumbo photos <br />• Listing video tours<br />• Promote open houses<br />FEATURED HOMES™<br />Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.<br />
Our Personal Top PlacedSites Generate Leads that help Sell Your Home!<br />Your home will be a Featured Listing! Let’s talk about How and Why this works!<br />
What happens when buyers look at my home online? Your first showing is online and your second is when a virtual tour is taken.<br />
Feedback and Tracking<br />This is a team effort and communication is key!<br />We’ll send showing reports from Realtor.com and Visualtour.com. You’ll also receive emails when showing agents give feedback. <br />Sample of all reports on the next slides.<br />
How many people took a virtual tour of your home? How many 2nd showings did you have?<br />Showing Reports from Centralized Showings<br />Traffic Reports from Realtor.com<br />
Our signs are Reflective! <br />This makes your home visible 24 hours a day. <br />Our yard signs really stand out!<br />
The Moment of Opportunity<br /><ul><li> 72.2% of wireless users have paid for SMS packages
This equates to 203 million Americans of 57% of wireless users 13+ are considered regular text message users
There has been a 107% increase in text message use in the USA in the past year.
2.5 billion text messages are sent each day in the USA.
More text messages are sent per phone than phone calls.
The average text messages used per month is 357 compared to 204 cell phone calls.
38 million Americans have sent a text message in the past three months </li></ul>No More Empty Flyer Box in front of your home…<br />
Buyers send a text message to a unique code and receive relevant information on their phone as a text message. <br />Mobile info offers instant response, utilizes the fastest growing communication mechanism and accurate lead capture with instant lead alerts.<br />Info on your home<br />Pictures of your home<br />Lead Captured<br />
How other Companies handle sign calls…<br />Traditional companies use an antiquated system called “Call Time”. Usually manned by part-time, new or low-volume agents, they sit telethon style in 3 or 4 hour shifts...unpaid...to try to get leads. When a call comes in on a property an agent has listed, a call duty agent, who has likely NEVER even seen the listing is the person who relays the info to the consumer...a fundamental flaw! <br /> <br />Who would you as the seller rather get the calls, your listing agent or a <br />part-timer who has never seen your home?<br />
Remember when real estate was all about location, location, location?<br />Welcome to 2010… <br />its all about Price, Price, Price!<br />
Code of Ethics and Standards of Practice of the National Association of Realtors<br />Effective January 1, 2007<br />Duties to Clients and Customers<br /> Standard of Practice 1-3:<br /> Realtors, in attempting to secure a listing, shall not deliberately mislead the owner as to market value.<br />Never select a Realtor® based on price!<br />
Pricing Your Home in <br />TODAYS Market<br />It’s A Beauty Contest & A Price War<br />$350,000<br />$300,000<br />$285000<br />Which home would you buy?<br />
WHAT<br />YOUR<br />NEIGHBOR<br />SAYS<br />WHAT<br />ANOTHER<br />AGENT<br />SAYS<br />WHAT<br />YOU <br />PAID<br />WHAT<br />YOU <br />NEED<br />WHAT<br />YOU <br />WANT<br />COST<br />TO REBUILD<br />TODAY<br />Pricing Misconceptions<br />It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. <br />It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. <br />It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. <br />It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer. <br />Buyers & Sellers Determine Value <br />The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.<br />
Use of the Team Heidi moving truck for FREE!!!! when you buy or sell with me<br />a $300.00 value!!!!!<br />Certain restrictions apply<br />Moving? This is a great way for your kids to meet the new neighbors. We guarantee that when you inflate our bouncy house in your yard, all the kids will come over.<br />Not Moving? Use the TeamHeidi bouncy house for an upcoming party, social event, church event, fund raiser, or just for fun.<br />