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How To Sell Your home in today’s greedy buyers market selling your home and competing against Charlotte and Lake Norman real estate foreclosures and Win!!

How To Sell Your home in today’s greedy buyers market selling your home and competing against Charlotte and Lake Norman real estate foreclosures and Win!!

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  • 1. Home Seller Marketing Plan
    Now More Than Ever, Experience Counts
  • 2. Our Accomplishments
    Career Transactions in excess of 2200
    # 1 Selling RE/MAX Team Charlotte ‘02, ‘03, ‘04, ‘05, ‘06, ’07, ‘08 
    Recipient of the RE/MAX Diamond Club Award2006, 2007 and 2008 a new award for the highest level of production in the RE/MAX Network
    Recipient of The Chairman's Circle Award 2002, 2003, 2004, 2005a new award recognizing a higher level of production in the RE/MAX
    Recipient of the RE/MAX Platinum Club Award 2000, 2001the highest possible level of production award in the RE/MAX Network
    Recipient of the Life Time Achievement Award 2006
    Recipient of TheHall of Fame Award2002       
    Recipient of The Hustle Award2003
    1998 Rookie of The Year
    Licensed in North and South Carolina   
    TeamHeidi- Consistently acknowledged in theTop 10 RE/MAX Teamswithin the RE/MAX Carolina Region.   
    CRS - Certified Residential Specialists   
    GRI - Graduate of The Realtors Institute    
    Graduate of the StarPower Buyers Specialization University   
    Graduate of the StarPower Listing Specialization University
    StarPower Star
  • 3. All Agents are NOT equal!
    Professors have Doctorates,
    Physicians have Medical Degrees,
    Designations mean your agent has invested their time and money to attend courses, take and pass difficult exams, and achieve specified levels of professional achievement in order to earn each Designation.
    This translates into a professional with advanced degrees
    to assist you in protecting YOUR biggest asset!
  • 4. Why Use a Real Estate Team?
    • Your Doctor doesn't do-it-all
    - Your Realtor can’t either.
    • Your Agent Should Be Selling
    - Not doing mounds of paperwork
    • I just came from another home
    - I’m with you, can I sell their home?
    • Largest transaction people make
    - Don’t hire an amateur, hire a TEAM of professionals.
    No other “SINGLE” Realtor can compete
    We have a whole team helping market your home
  • 5. We incorporate an experienced team, plus Heidi’s 12+ years as one of Charlotte’s top few Realtors, internet marketing, and more.
    Career transactions exceed 2200.
    Our goal is to get your home sold for the most money, in the least amount of
    time, and with the least hassles.
    Our mission is to make you a “client for life”.
  • 6. Overview of Marketing Plan
    Prepare a market analysis of property, using comparable properties sold in the last 3 – 6 months and provide current market trends. Discuss options of pricing.
    Consult with you how to “stage” you home.
    Report your property to the Multiple Listing Service, and other real estate portals which exposes your property to all agents and prospective homebuyers.
    Install a refelective yard sign and place a lockbox on the property for showing convenience.
    Prepare professional brochures about your home that are given to prospective buyers outlining options and the exceptional features of your home.
    Market your home to other agents.
    Follow up on all showings, getting feedback from all agents and prospective buyers.
    Keeping you informed on a weekly basis of:
    Competitive comparable on the market
    Sold properties in your price range
    Feedback on all showings
    Work full time for you, accessible all the time for showings or offers on your home.
  • 7. Before
    Staging Your Home
    A complimentary consultation with our Interior Designer at your home when you LIST your home with
    a $2000.00 value!!!!!
    Certain restrictions apply
  • 8. Where do buyers come from?
    In 2003 It Was…
    41% from a Realtor
    15% from a yard sign
    11% from the internet
    7% Newspaper
    • Today…
    • 9. 87% from a Realtor
    • 10. 59% from a yard sign
    • 11. 90% from the internet
    • 12. 26% Newspaper
    JUST IN: Now over 90% of buyers look on the internet FIRST!
  • 13. .com
    Aggressive Internet Marketing
    Find our listings on:
  • 14. We know what buyers are looking for on the internet.
    We give them the information they want and need.
  • 15.
    • Did you know that less than 10% of Homes on the MLS have Virtual Tours?
    • 16. Every home that we list has a Virtual Tour.
    • 17. We do our own virtual tours in my office so we can change photos.
    • 18. Don’t get stuck with out of season images of your house
  • VisualTour® automatically distributes the link to your home tour to a number of portals such as Yahoo! Real Estate, Google,, several national franchise sites, many local MLS’s, and the list is growing daily.
  • 19. I will make your home stand out
    • I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date
    • 20. My advertising position on® is working 24 hours, 7 days a week bringing buyers to me
    I have upgraded your listing on® to be more prominent using® Showcase Listing Enhancements.
    • Multiple ways to search (map, gallery, list)
    • Multiple photos
    • Neighborhood & school information
    • Open Houses
    • More exposure for your property
    • Up to 25 jumbo photos
    • Listing video tours
    • Promote open houses
    Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.
  • 21. Our Personal Top PlacedSites Generate Leads that help Sell Your Home!
    Your home will be a Featured Listing! Let’s talk about How and Why this works!
  • 22. Domain Names We Own
    Stealth Sites 
  • 23. Stealth Sites
  • 24. What happens when buyers look at my home online? Your first showing is online and your second is when a virtual tour is taken.
  • 25. Feedback and Tracking
    This is a team effort and communication is key!
    We’ll send showing reports from and You’ll also receive emails when showing agents give feedback.
    Sample of all reports on the next slides.
  • 26. How many people took a virtual tour of your home? How many 2nd showings did you have?
    Showing Reports from Centralized Showings
    Traffic Reports from
  • 27. Our signs are Reflective!
    This makes your home visible 24 hours a day.
    Our yard signs really stand out!
  • 28. The Moment of Opportunity
    • 72.2% of wireless users have paid for SMS packages
    • 29. This equates to 203 million Americans of 57% of wireless users 13+ are considered regular text message users
    • 30. There has been a 107% increase in text message use in the USA in the past year.
    • 31. 2.5 billion text messages are sent each day in the USA.
    • 32. More text messages are sent per phone than phone calls. 
    • 33. The average text messages used per month is 357 compared to 204 cell phone calls.
    • 34. 38 million Americans have sent a text message in the past three months
    No More Empty Flyer Box in front of your home…
  • 35. Buyers send a text message to a unique code and receive relevant information on their phone as a text message.
    Mobile info offers instant response, utilizes the fastest growing communication mechanism and accurate lead capture with instant lead alerts.
    Info on your home
    Pictures of your home
    Lead Captured
  • 36. How other Companies handle sign calls…
    Traditional companies use an antiquated system called “Call Time”. Usually manned by part-time, new or low-volume agents, they sit telethon style in 3 or 4 hour try to get leads. When a call comes in on a property an agent has listed, a call duty agent, who has likely NEVER even seen the listing is the person who relays the info to the consumer...a fundamental flaw!
    Who would you as the seller rather get the calls, your listing agent or a
    part-timer who has never seen your home?
  • 37. Brochures
  • 38. Remember when real estate was all about location, location, location?
    Welcome to 2010…
    its all about Price, Price, Price!
  • 39. Code of Ethics and Standards of Practice of the National Association of Realtors
    Effective January 1, 2007
    Duties to Clients and Customers
    Standard of Practice 1-3:
    Realtors, in attempting to secure a listing, shall not deliberately mislead the owner as to market value.
    Never select a Realtor® based on price!
  • 40. Pricing Your Home in
    TODAYS Market
    It’s A Beauty Contest & A Price War
    Which home would you buy?
  • 41. WHAT
    Pricing Misconceptions
    It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
    It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
    It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
    It is very important to price your property at competitive market value at the signing of the listing agreement. Historically, your first offer is usually your best offer.
    Buyers & Sellers Determine Value
    The value of your property is determined by what a BUYER is willing to pay and a SELLER is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other property SOLD in your area.
  • 42.
  • 43. Use of the Team Heidi moving truck for FREE!!!! when you buy or sell with me
    a $300.00 value!!!!!
    Certain restrictions apply
    Moving? This is a great way for your kids to meet the new neighbors. We guarantee that when you inflate our bouncy house in your yard, all the kids will come over.
    Not Moving? Use the TeamHeidi bouncy house for an upcoming party, social event, church event, fund raiser, or just for fun.