Storytelling a Better User Experience                                ~OR~               A Novice Designer’s Illustrated Pr...
Hello!My name is Paul.
Let’s talk UX.
User Experience       !=  Ease of Use
User Experience   is not aboutmaking things easy.
User Experience      is aboutmaking people happy.
Let’s talk aboutstorytelling.
Storytelling wireframe?
We need to take advantageof this.
“Not a year goes bywithout my receivingan order of jeans.”-Claude Levi Strauss
Life - DeathCivilization - Nature      Jedi - SithMatrix - Real World
Life - Orpheus - DeathCivilization - Ashitaka - Nature Jedi - Luke Skywalker - Sith   Matrix - Neo - Real World
Life Agriculture HerbivoresRaven/CoyoteBeasts of Prey   Hunting    Death
Creation  Product Engineers Designers Customers   MarketConsumption
So how do you actually tella good story?
Have a story to tell.
Know your audience.
Have a theme.(And stick to it)
Consider the through line.
Hook the user on the firstexperience.
Tone is brand.
Maintain internalconsistency.
Windows 7                 OS XConfirmation on LEFT   Confirmation on RIGHT
Keep things simple.
Master the vocabulary.
Make the experienceengaging.
Close out the experience.
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
OSCON2012 Storytelling a Better User Experience
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OSCON2012 Storytelling a Better User Experience

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OSCON2012 Storytelling a Better User Experience

  1. 1. Storytelling a Better User Experience ~OR~ A Novice Designer’s Illustrated PrimerPaul Tashima
  2. 2. Hello!My name is Paul.
  3. 3. Let’s talk UX.
  4. 4. User Experience != Ease of Use
  5. 5. User Experience is not aboutmaking things easy.
  6. 6. User Experience is aboutmaking people happy.
  7. 7. Let’s talk aboutstorytelling.
  8. 8. Storytelling wireframe?
  9. 9. We need to take advantageof this.
  10. 10. “Not a year goes bywithout my receivingan order of jeans.”-Claude Levi Strauss
  11. 11. Life - DeathCivilization - Nature Jedi - SithMatrix - Real World
  12. 12. Life - Orpheus - DeathCivilization - Ashitaka - Nature Jedi - Luke Skywalker - Sith Matrix - Neo - Real World
  13. 13. Life Agriculture HerbivoresRaven/CoyoteBeasts of Prey Hunting Death
  14. 14. Creation Product Engineers Designers Customers MarketConsumption
  15. 15. So how do you actually tella good story?
  16. 16. Have a story to tell.
  17. 17. Know your audience.
  18. 18. Have a theme.(And stick to it)
  19. 19. Consider the through line.
  20. 20. Hook the user on the firstexperience.
  21. 21. Tone is brand.
  22. 22. Maintain internalconsistency.
  23. 23. Windows 7 OS XConfirmation on LEFT Confirmation on RIGHT
  24. 24. Keep things simple.
  25. 25. Master the vocabulary.
  26. 26. Make the experienceengaging.
  27. 27. Close out the experience.
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