Perfect Posters

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A summary of the session I gave on the topic of preparing posters to 'present' at academic research conferences. This is part of a longer development session entitled "The Research Conference Survival Guide" The title is deliberately alliterative and there is probably no such thing as a 'perfect poster'...

Acknowledgements:-
Piero Vitelli www.island41.com
who helped me shape this into something more visually effective

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Perfect Posters

  1. 1. "Piled Higher and Deeper" by Jorge Cham<br />Research Conference Survival Guide<br />Dr Paul Spencer<br />Researcher Skills Development Officer<br />Paul.spencer@uwe.ac.uk<br />Tel: 0117 328 3974<br />
  2. 2. Preparing Conference Posters<br />
  3. 3. Overview<br /><ul><li>What are they & why do we have them?
  4. 4. Visual communication
  5. 5. Practicalities
  6. 6. Design
  7. 7. Hints and tips</li></li></ul><li>You tell me...<br /><ul><li>What are they?
  8. 8. Why have them?
  9. 9. Who other than you benefits from them?
  10. 10. What part might they play in your careers?
  11. 11. What aren’tthey?</li></li></ul><li>A thought...<br />How well we communicate is determined not by how well we say things, but by how well we are understood.<br />Andy Grove<br />
  12. 12. A picture is worth a thousand words<br />
  13. 13. Possible Limitations<br /><ul><li>A non-captive audience
  14. 14. An uncomfortable audience
  15. 15. Poster size
  16. 16. Viewing from a distance
  17. 17. Committing to preparing them</li></li></ul><li>Benefits<br /><ul><li>Audience controls their viewing time
  18. 18. Opportunity for personal contact
  19. 19. They can be seen as a ‘whole entity’
  20. 20. They can be more informative than an oral presentation
  21. 21. It is a visual medium so graphics better</li></li></ul><li>A wise adage<br />“ It takes intelligence, even brilliance, to condense and focus information into a clear, simple presentation that will be read and remembered. Ignorance and arrogance are shown in a crowded, complicated, hard-to-read poster.”<br />
  22. 22. Barriers to communication<br />
  23. 23. Elements of a good poster?<br /><ul><li>Simplicity
  24. 24. Clear purpose
  25. 25. Understand your audience
  26. 26. Preparation
  27. 27. Maximise impact
  28. 28. Impactful message</li></li></ul><li>Approaches to poster design<br />Tiled<br />All-in-One<br />
  29. 29. Things to consider<br /><ul><li>Submission to conference organisers?
  30. 30. Things to include on poster?
  31. 31. Dimensions for display?
  32. 32. Decide on format?
  33. 33. Plan ahead!</li></li></ul><li>Design<br />Optimum reading level<br />Use this space for title and authors<br />Use this space for less important information<br />
  34. 34. Design<br />Use this space for title and authors<br />Optimum reading level<br />Use this space for less important information<br />
  35. 35. Design<br />Title<br />Results<br />c<br />d<br />intro<br />a<br />Conc.<br />b<br />method<br />Click for example<br />
  36. 36. Does this inspire?<br />
  37. 37. What typeface?<br />No right answer - subjective<br />Serifversus Sans Serif<br />“evidence” for serif fonts<br />Remember this is a visual medium<br />Consider text size & amount<br />Bullet points not essays<br />
  38. 38. Remember your purpose!<br />The purpose of a poster is to communicate one or two central ideas, it’s not about vanity or ambition. Think about the process of communicating your ideas. We could learn a lot from advertisers…..<br />
  39. 39.
  40. 40. Poster titles<br />Should they be long & monotonous?<br />Should they contain a colon?<br />What would attract you to view a poster?<br />Make it brief without losing the meaning?<br />
  41. 41. Graphics<br />Extremely important<br />Less text<br />More diagrams, pictures & graphics<br />Simplify<br />Use colour to enhance not detract<br />Seek help/advice<br />
  42. 42. Getting it printed<br />Plan for time to print<br />Some faculties have large format printers<br />UWE usually outsource large format printing<br />Tiled option is quicker<br />A0 size, laminated, colour: approx £50<br />Get it right first time<br />
  43. 43. Before the conference<br />Is it the right size/format?<br />Do you know where to be and when?<br />Smaller copies of the poster?<br />Relevant paper you could take?<br />
  44. 44. At the conference<br />Push pins and/or velcro?<br />Anticipate questions?<br />Contact details<br />Be enthusiastic!<br />(Again and again and again…)<br />
  45. 45. Further Reading<br />The UWE online resource for research tools <br />http://ro.uwe.ac.uk/<br />Loads of advice, hints & tips on research conferences<br />http://www.ncsu.edu/project/posters/NewSite/Resources.html<br />More advice here from Bandwidth.org<br />http://www.bandwidthonline.org/howdoi/effective_poster.asp<br />

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