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The top 10 critical mistakes made by entrepreneurs

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  • 1. ! ! ! ! ! Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blog The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 2. Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blog DisclaimerPlease note that this report may be distributed freely as long as the contents withinare not changed nor ownership overwritten. We advise you to print this report out inits entirety to help you get the most from this information!This digital report is for informational purposes only. While every attempt has beenmade to verify the information provided in this report, neither the author, publisher northe marketer assume any responsibility for errors or omissions. Any slights of peopleor organizations are unintentional and the development of this report is bona fide.The producer and marketer have no intention whatsoever to convey any ideaaffecting the reputation of any person or business enterprise. The trademarks,screen-shots, website links, products and services mentioned in this report arecopyrighted by their respective owners. This report has been distributed with theunderstanding that we are not engaged in rendering technical, legal, medical,accounting or other professional advice. We do not give any kind of guarantee aboutthe accuracy of information provided. In no event will the author and/or marketer beliable for any direct, indirect, incidental, consequential or other loss or damage arisingout of the use of the information in this document by any person, regardless ofwhether or not informed of the possibility of damages in advance. Thank you for yourattention to this message. 2 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 3. ! ! ! ! ! Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blog Table of ContentsMistake #1: No Oneʼs Directing Traffic............................................................4Mistake #2: Making Your Website Look Pretty................................................5Mistake #3: The Invisible Man........................................................................6Mistake #4: Ignoring The locals......................................................................8Mistake #5: Youʼre Not On The List..............................................................10Mistake #6: Missing the Opportunity.............................................................11Mistake #7: Forgetting Your Biggest Fans....................................................12Mistake #8: Not Keeping A List.....................................................................12Mistake #9: Over Complicating.....................................................................15 3 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 4. Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogMistake #1: ! ! ! ! No Oneʼs Directing TrafficMany business owners think that online marketing involves setting up a website andwaiting for the traffic to roll in, but things arenʼt that simple.Solution:In order for your website to really work for you, it needs to have a comprehensivemarketing plan in place. That doesnʼt mean you need to spend thousands of dollarson an ad agency! You can easily do everything yourself.In this report, you are going to learn about some of the things you can do to make themost of your companyʼs website. Youʼre going to learn how to use your websiteproperly, how to use your online presence to stay in touch with current customers anddevelop loyalty, how to bring in new customers and how to get more people visitingyour website. 4 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 5. ! ! ! ! ! Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogMistake #2: ! ! ! ! Making Your Website Look PrettyA lot of businesses spend thousands of dollars to have a website built, thinking itneeds all sorts of bells and whistles, but the fact is, most businesses do NOT need acomplex and expensive website.Solution:Most businesses need nothing more than a 1-5 page website that tells people a littlebit about their company and products, offers contact information, collects visitordetails, and perhaps offers coupons or other incentives.Youʼll need to be certain your website is optimized for search engines. Just makesure you have phrases that relate to your business in page titles and content.It should also be professional and attractive so you can let potential customers knowthat your company can be trusted. If your website is poorly put together, it will givethe impression that your company is shady. 5 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 6. Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogDonʼt use Flash! Websites should be done in HTML/CSS, but Flash should bereserved only for minor visual elements. You want your site to be compatible in everybrowser!Further reading: 5 Secrets To Creating Attractive Websites That People Want ToVisit Again And Again!Mistake #3: ! The Invisible ManOnce you have a simple, attractive website online, itʼs time to start getting traffic to it.One of the biggest mistakes people make, is not adding relevant keywords to theirsite which means your site is practically invisible.Solution:Most of your traffic will probably come from search engines, so youʼll want to makesure you have important keywords in your page titles and content. These keywordsare usually what someone might type into a search engine to try and find a companylike yours. 6 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 7. ! ! ! ! ! Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogLetʼs say your company is an Italian restaurant in Madison, Wisconsin. Somepotential keywords might be: • Italian restaurant Madison Wisconsin • Italian food Madison Wisconsin • Italian restaurants in MadisonThose are just a few of the keywords you might want to use to help people find yoursite in the search engines. Youʼll also want to make sure your site shows up whensomeone searches for the name of your business, so youʼll have to craft your pagetitles carefully.An example for a page title might be:Luigiʼs Italian Restaurant – Delicious Italian Food in Madison, Wisconsin 7 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 8. Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogThis way you would have your companyʼs name (Luigiʼs), along with several keywordphrases (Italian restaurant, Italian food, and Madison, Wisconsin) in your title.You would also want to make sure that those same keyword phrases appeared in thecontent of the page itself. For this reason, you want to be sure your pages are mostlytext rather than images or Flash.Further reading: The No.1 Strategy to Increase Visitors To Your Site Hint: Its TheNo.1 Strategy Most Business Owners And Entrepreneurs Avoid.Mistake #4! Ignoring the LocalsWe have already gone over general SEO practices such as using keywords in yourpage titles and content, but there is another aspect to getting local businesses trafficfrom the search engines.Google (the number one search engine in the world) displays local results beforestandard listings and you have to submit your business to their local business searchspecifically or your company wonʼt appear there. 8 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 9. ! ! ! ! ! Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogTake a look at this result from Google. As you can see in the image, there are sevenlistings for Italian restaurants in Madison, Wisconsin BEFORE the actual standardsearch results. These are the “local business results”. 9 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 10. Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogSolution:If you want your business to appear in these results, you have to submit yourbusiness using this form:http://www.google.com/local/addMistake #5!! ! ! ! Youʼre Not On The ListAnother thing you will notice when you search for local businesses is that a lot ofdirectories usually show up. For example, for my search “Italian food MadisonWisconsin”, I see SuperPages.com, local.Yahoo.com, and MagicYellow.com, as wellas a local directory called MadisonDining.com.Since these sites all appear on the first page, you would definitely want to make sureyour business was listed in all of them. 10 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 11. ! ! ! ! ! Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogSolution:Always do a search for the top keywords for your business and make sure you getyour company listed in every directory that shows up in the first two or three pages ofresults.Mistake #6!! ! ! ! Missing the OpportunityMany companies thing social marketing wouldnʼt benefit them, and sometimes thatʼstrue. But if your major demographic happens to be under 40, social marketing ispotentially a fantastic tool.Solution:Facebook and Twitter are both great for keeping in touch with your customers. Set upa fan page on Facebook and get your company a Twitter account. Then start addingfriends by searching for people in your local area.Further reading: Can Tweeting Really Attract More Customers? 11 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 12. Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogMistake #7! Forgetting Your Biggest FansYou can also promote your website offline. Your local newspaper, magazines, radioads, bulletin boards, and other similar sources are all great places to advertise yourwebsite.Solution:Remember to tell your existing customers about your website, too. It may seem a littlestrange to be sending existing customers to your website if the purpose of thewebsite is to get new customers, but in the next chapter, Iʼll let you know exactly whythis is a VERY good idea!Mistake #8! ! ! ! Not Keeping A ListItʼs important not only to get new customers, but also to keep existing ones loyal andhappy. By building an email list, you can keep in touch with both current and potentialcustomers, reminding them of the presence of your business, and hopefully to shopwith you again! 12 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 13. ! ! ! ! ! Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogSolution:This means you need to get potential customers on your list, but also as many of yourcurrent customers as possible. You can have flyers, stickers, or business cards withyour web address on them that you give to every customer who buys something fromyou. Make sure to point out that you will email special offers, announcements aboutnew products or services and special events, and discounts and coupons from time totime.Offering discounts and coupons to your email list will keep them loyal and shoppingwith your company instead of your competitors!Try www.icontact.com for easily setting up and managing an email list.Further reading: Do I Really Need A List? 13 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 14. Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blogMistake #9: ! ! ! ! Over ComplicatingMarketing your business online is a lot simpler than most business owners believe.All you need is a simple website, a little initiative, and a few hours to get everythingset up.You can literally have your entire marketing system online and in place in just a fewhours, and it will be more effective than you ever expected!Solution:Hereʼs a checklist you can use to get started:  Get a simple website online. 1-5 pages is usually plenty.  Submit your site to Googleʼs Local Business search.  Be sure to include keywords in page titles and content.  Submit your site to local and national directories. 14 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.
  • 15. ! ! ! ! ! Annie Vaughan! ! ! ! ! 0415 524 723! ! ! ! ! annie@management-to-leadership.com! ! ! ! ! www.management-to-leadership.com! ! ! ! ! http://blog.management-to-leadership.com/blog  Use Facebook and Twitter.  Build and manage an email list.If youʼre serious about putting this stuff into practice and youʼd like help, then give mea call (0415 524 723) and Iʼll spend 10 minutes with you to get you started (nocharge). If you prefer to go it alone, then you might also like my free, short ecourse,on “Branding: How To Get Your Customers To Notice You, Not The Competition”which you can get here.The best of luck . . . make it happen!!! ! ! ! ! ! ! ! ! ! 15 The Top 10 Critical Mistakes Made By Entrepreneurs Marketing Their Business Online . . . And How You Can Easily Avoid Making Them Too.

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