Spreading Your Ideas in Web Content

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    Spreading Your Ideas in Web Content - Presentation Transcript

    1. Spreading your ideas in web content Octoprise!! @PaulSizemore
    2. How do I create a great blog?
    3. How do I create a great blog?
    4. How do I create a great blog? SEO
    5. How do I create a great blog? SEO Analytics
    6. How do I create a great blog? SEO Analytics Great content, that people want!
    7. How do I create a great blog? SEO Analytics Great content, that people want! Inbound links
    8. How do I create a great blog? SEO Analytics Great content, that people want! Inbound links Crawlability
    9. How do I create a great blog? SEO Analytics Great content, that people want! Inbound links Crawlability All those are MOOT
    10. The most important Success factor is:
    11. The most important Success factor is: TRUST
    12. The most important Success factor is: TRUST Trust from users, then search engines
    13. The most important Success factor is: TRUST Trust from users, then search engines The market tells your story for you.
    14. The most important Success factor is: TRUST Trust from users, then search engines The market tells your story for you. Think finesse not bull dozing
    15. The most important Success factor is: TRUST Trust from users, then search engines The market tells your story for you. Think finesse not bull dozing People don’t want to be put on the defense
    16. The most important Success factor is: TRUST Trust from users, then search engines The market tells your story for you. Think finesse not bull dozing People don’t want to be put on the defense Like Oprah says, let go of your ego
    17. The most important Success factor is: TRUST Trust from users, then search engines The market tells your story for you. Think finesse not bull dozing People don’t want to be put on the defense Like Oprah says, let go of your ego Speak with their language, not yours
    18. The most important Success factor is: TRUST Trust from users, then search engines The market tells your story for you. Think finesse not bull dozing People don’t want to be put on the defense Like Oprah says, let go of your ego Speak with their language, not yours The message needs to resonate with them
    19. Deceitful & bait and switch doesn’t work online
    20. Deceitful & bait and switch doesn’t work online I once tried to sell some baking soda,
    21. Deceitful & bait and switch doesn’t work online I once tried to sell some baking soda, scratch that, I was a kid then
    22. Deceitful & bait and switch doesn’t work online I once tried to sell some baking soda, scratch that, I was a kid then Be truthful with your content
    23. Deceitful & bait and switch doesn’t work online I once tried to sell some baking soda, scratch that, I was a kid then Be truthful with your content & it will resonate with your audience
    24. Deceitful & bait and switch doesn’t work online I once tried to sell some baking soda, scratch that, I was a kid then Be truthful with your content & it will resonate with your audience Don’t trick them, they’ll never come back
    25. Deceitful & bait and switch doesn’t work online I once tried to sell some baking soda, scratch that, I was a kid then Be truthful with your content & it will resonate with your audience Don’t trick them, they’ll never come back Back button is 3rd most used feature
    26. Deceitful & bait and switch doesn’t work online I once tried to sell some baking soda, scratch that, I was a kid then Be truthful with your content & it will resonate with your audience Don’t trick them, they’ll never come back Back button is 3rd most used feature Shows how often people follow Deceitful links
    27. Deceitful & bait and switch doesn’t work online I once tried to sell some baking soda, scratch that, I was a kid then Be truthful with your content & it will resonate with your audience Don’t trick them, they’ll never come back Back button is 3rd most used feature Shows how often people follow Deceitful links We’ll only settle for the Truth
    28. How can a search engine trust me?
    29. How can a search engine trust me? Follow google’s webmaster guides
    30. How can a search engine trust me? Follow google’s webmaster guides Who else does your site associate with?
    31. How can a search engine trust me? Follow google’s webmaster guides Who else does your site associate with? Like inbound & outbound links?
    32. How can a search engine trust me? Follow google’s webmaster guides Who else does your site associate with? Like inbound & outbound links? yeah, but also who else is on your server?
    33. How can a search engine trust me? Follow google’s webmaster guides Who else does your site associate with? Like inbound & outbound links? yeah, but also who else is on your server? Same IP address?
    34. How can a search engine trust me? Follow google’s webmaster guides Who else does your site associate with? Like inbound & outbound links? yeah, but also who else is on your server? Same IP address? yeah, & keep fresh content
    35. How can a search engine trust me? Follow google’s webmaster guides Who else does your site associate with? Like inbound & outbound links? yeah, but also who else is on your server? Same IP address? yeah, & keep fresh content If you think it’s shady, it is, or will be next month
    36. How can a search engine trust me? Follow google’s webmaster guides Who else does your site associate with? Like inbound & outbound links? yeah, but also who else is on your server? Same IP address? yeah, & keep fresh content If you think it’s shady, it is, or will be next month Right, got it.
    37. Spreading your ideas in web content Octoprise!! @PaulSizemore

    + PaulSizemorePaulSizemore, 8 months ago

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