Folk is an agency with purpose. We exist to serve visionary brands and people who are brave enough to dive deep into their purpose, so that they can go out into the world standing for something that really connects with their tribes. We take a collaborative, thoughtful approach, whether we're igniting the passion that first sparked the earliest conception of the brand today, and creating a digital strategy from it, or crafting a responsive, bespoke content management system or e-commerce platform. Any brand wanting to survive the future of digital needs to put story at the centre of everything they do, and it's got to be real. Because people buy stories, not products.
2. Everything starts with people, and we
believe…
…peo p l e b u y s t o r i e s, n o t p roduct s.
3.
4.
5. My Best Bit
My ability to judge people
immediately.
6.
7. An agency with purpose
Folk is an agency with purpose. We exist to serve visionary brands and people who
are brave enough to dive deep into their purpose, so that they can go out into the
world standing for something that really connects with their tribes. We take a
collaborative, thoughtful approach, whether we're igniting the passion that first
sparked the earliest conception of the brand today, and creating a digital strategy
from it, or crafting a responsive, bespoke content management system or e-commerce
platform. Any brand wanting to survive the future of digital needs to
put story at the centre of everything they do, and it's got to be real. Because
people buy stories, not products.
25. Start with ‘Why?’
!
Every great brand starts with a story - a humble desire to go
out into the world and change things in some way.
!
The problem is, many brands and businesses have lost sight of
their original inspiration, leaving their work lifeless and
unfocused.
!
Take time to re-define your ‘why?’… your purpose… the
reason you exist.
!
This will then set the tone for the culture and vision of your
company in a powerful, sincere and consistent way.
!
From here we can start to understand where to position your
brand, how to differentiate your offering from your
competitors, and ultimately, increase profits.
26.
27. Let’s Test The Theory, Alfred.
We think that people buy stories, not products,
But which jeweller will he buy from?
!!
!
Browns
(Family Jewellers)
!
!
‘VS’
!
Franses
(Family Jewellers)
!
28.
29.
30.
31. But how can you tell a story that engages people
about a product that isn’t that glamorous?
64. #1
THE CUSTOMER IS THE
MASTER OF THE UNIVERSE
"The customer? King? No - they're masters of the
universe expecting what, when, how, where & at a
price they want"
!
~ Sir Stuart Rose
65. #2
DIGITAL IS DEAD.
DIGITAL IS EVERYTHING.
Connected Commerce is founded on the the understanding that digital no
longer happens just on the internet on a website. The customer is
always connected and does not distinguish between channels.
!
Digital enables a multi-faceted connection to your brand.
66. #3
PEOPLE BUY STORIES.
NOT PRODUCTS.
And retailers of the future must tell these stories across every touchpoint,
in ways that engage and inspire the user and encourages them to
continually tell and re-telling the story.
67. #4
PURPOSE IS THE ENERGY THAT REALLY CONNECTS
PEOPLE TO YOUR STORY
