Pitching

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Pitching, How to pitch your business, Entrepreneurship, Startupweekend

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Pitching

  1. 1. Create a WOW pitch
  2. 2. Dry Bath
  3. 3. A summary of Business Angel Decision Making By Andrew Maxwell, a PhD Thesis. 11 2 3 4 8765 Market Potential Product Adoption Protectablity Business Experience Product Status Route to Market Customer Engagement Financial Projections
  4. 4. What are the key elements of a good business opportunity? Research on 5 of Canada's top angel investors showed they looked for the following 8 elements
  5. 5. Is there a large market for this product or service? A Large market potential (i.e. over $20 million) B Medium market potential (i.e. over $5 million) C Unable to predict – likely less than $5 million 1 Market potential
  6. 6. Proof of market potential
  7. 7. Will customers in target market easily adopt this product? A Customers will easily adopt product or service B Benefits harder to identify, some adoption issues C No clear benefits, or major adoption issues 2 Product adoption
  8. 8. How easy is it to get people to buy? How are you going to get customers? Proof that you can get new customers
  9. 9. How easy will it be for other people to copy the product or service? A Product patented or significant other barrier B It will not be easy to replicate C Anyone could copy it 3 Protectablity
  10. 10. Youngest person in SA with a patent How are you going to get customers? Proof that you can get new customers
  11. 11. Does management have direct and relevant experience? A Significant relevant experience B Limited experience C No evidence of required experience 4 Business experience
  12. 12. Your experience? Board? Mentors? Adult supervision? How are you going to get customers? Proof that you can get new customers
  13. 13. Product ready for market, or major work required before it ships? A Finished product B Design complete all technical issues addressed C Needs more research and development 5 Product status
  14. 14. Ready to scale? Quantities you can produce?
  15. 15. Is there a realistic market plan and route to market? A Realistic marketing plan / distribution partner B Options identified – no agreements in place C Limited thought given to distribution issues 6 Route to market
  16. 16. Timelines on agreements? Retail how?
  17. 17. Is the first customer identified? Does the product meet a need? A Customer in place, or committed to purchasing B Customers engaged in development project C No first customers identified 7 Customer engagement
  18. 18. Any sales? Times on purchases? How are you going to get customers? Proof that you can get new customers
  19. 19. Profitable, High ROI and sustainable cashflow? A Sound business model and cash management B Unclear profitability and cash management C No evidence of profitability and cash management 8 Financial projections
  20. 20. ROI? Profits? Sales? How are you going to get customers? Proof that you can get new customers
  21. 21. Additional Tips For a WOW pitch
  22. 22. 1. Get your idea across in the first sentence [BUSINESS NAME] is a [DESCRIBE PRODUCT/SERVICE] that helps [DESCRIBE CUSTOMER SEGMENT] [DESCRIBE HOW YOUR SOLUTIONS SOLVES PROBLEM] [UNDERLYING MAGIC]. [GOOGLE] is a [WEBSITE] that helps [INTERNET USERS] [TO EASILY FIND THE INTERNET SITES THEY ARE LOOKING FOR] [FASTER AND MORE ACCURATELY THAN OTHER SEARCH ENGINES].
  23. 23. 2. Tell a story about the problem and solution Tell an emotional story Keep it personal Describe the pain
  24. 24. 3. Show rather than tell How are you going to get customers? Proof that you can get new customers
  25. 25. 1. Title 2. Problem 3. Solution 4. Business model 5. Underlying Magic (Competitive Advantage) 6. Marketing & Sales 7. Competition 8. Management Team 9. Financial Projections and Key metrics 10. Current status, Accomplishments, Timelines, Use of funds 4. Use Guy Kawasaki’s Suggested Layout
  26. 26. www.startupcherry.blogspot.com paul@startupcherry.com 073 954 1346 Contact Details

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