2. We live for race day.
For the people who breathe life into cars that
are the stuff of dreams and for the drivers
who dare push to the edge, race day is our
day of celebration. We live for the competition
from which there emerges one winner, and
many who achieve greatness in the attempt.
We live for race day, because there’s
always a great story to be told.
3. Our audience members are the core passion-drivers for the sport and RACER’s
content feeds their engagement and influence, connecting them with the brands
active in motorsport.
Our coverage of motorsport from the highest levels to the entry levels is unmatched in
North America, and RACER covers the topics that matter as much to industry
insiders as they do for the fans.
In print, digital and online,
4. What does RACER do
for our advertisers?
We drive the passion of the core audience,
linking their affinity for motorsport with the
products and services that use it as a
marketing platform.
We validate authentic motorsport values,
experiences and its aspirational culture.
We are influencers who can move or
reinforce positive perceptions of the sport
and those who participate in it.
RACER is the collateral material for an
entire sport and your ads seamlessly
represent your place in this world.
5. ‣Male (93.66%)
‣49 years old (median age)
‣31% have a HHI over
$100,000 per year
‣82.8% own their home
‣Half (50.29%) are premium car
buyers
‣9.15% describe themselves
premium shoppers who tend
to spend accordingly, but
71.22% say they will spend
more for products and services
they desire
‣48.15% like to stay as current
as possible with their gadgets
an technology
Based on online survey of 1925 readers, September 2015.
Our Typical Reader
6. 35,125
Magazine Circulation
Average Monthly Page Views
2,314,650
up 36.92% over 2014
291,436
RACER magazine & RACER.com
Audience Overview
Average Monthly Users
up 45.02% over 2014
up 35% over 2014
892,083
up 48.21% over 2014
Average Monthly User Sessions
1
2
2
2
1 - BPA audited paid and qualified circulation, June 2015
RACER brand properties
are BPA Audited2 - Google Analytics, January 1-August 31, 2015
54% of our audience read both the magazine and website
7. RACER magazine & RACER.com
Social Media Overview*
Likes
135,982
Views
3,413,238
Followers
25,500
*Through August 31, 2015
8. spend between 1-2
hours with each issue47%
More than 1/3 of all issues are
shared by more than one person
average time spent
on RACER.com
But only 6% say they regularly read major consumer automotive publications
3 min 37 sec
Our audience is deeply engaged in our content
Based on online survey of 1925 readers, September 2015.
9. Not only are they engaged
in our content, they are
also receptive to messages
from our advertisers
have visited an
advertiser’s website44%
have done further research on
products and services advertised39%
have purchased a product or
service based on an advertisement17%
Based on online survey of 1925 readers, September 2015.
10. Audience Involvement:
Far from being armchair enthusiasts
32% are active amateur racers
21% routinely participate in auto track day events
36% attend up to two motorsport or
automotive entertainment events per year
while 31% attend five or more
24% are active karters
Based on online survey of 1925 readers, September 2015.
11. Isn’t content marketing
just another name for
great story telling?
Story telling is at the heart of what we do. That’s probably
why great automotive, motorsport and consumer brands
have asked us to tell their story – unfettered and unfiltered.
With authority, insight and, most importantly, validation,
RACER is uniquely able to deliver brand messages that
are engaging, compelling and enjoyable to read or watch.
We’ve created content for these great brands and others:
12. Racer Media & Marketing, Inc.
17030 Red Hill Ave.
Irvine, CA 92614
Main: +1.949.417.6700
RACER.COM
Paul Pfanner
Founder, President &
Executive Publisher
+1.949.417.6711
paul.pfanner@racer.com
Bill Sparks
COO
+1.949.417.6737
bsparks@racer.com
Laurence Foster
Editor-in-Chief
+1.949.417.6719
laurence.foster@racer.com
Mark Glendenning
Editor, RACER.com
+1.949.417.6719
mark@racer.com
George Tamayo
Associate Creative Director
+1.949.417.6727
george.tamayo@racer.com
We live for race day.
/RACERmagazine
/TheRacerChannel
@RACERmag
John Chambers
Global Sales Director
+44 (0)20 8540 8350
motoring1@aol.com
Rick Nitti
Advertising Director
+1.949.417.6728
rick.nitti@racer.com
Nicole Szawlowski
Advertising Manager
+1.949.417.6722
nicole@racer.com
