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This presentation is also among the firsts I made for one of my classes during my first semester at the John Molson School of Business. (COMM 212/ Autumn 2012)

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  1. 1. Amazon, not just a rain forest!! KERI CHEN, PAUL NGUYEN, JENN PAYNE, MARLENE SALIBA, SAI T
  2. 2. Table of Contents Introduction History Advertisement & Merchant Partnerships Products & Services Website Sales, Revenue & Profit Conclusion
  3. 3. Marlene Saliba Introduction & History
  4. 4. Introduction Business-to-Consumer E-commerce Practical, Efficient, and Convenient Security and Payment Methods  Reduces Costs, Processing Errors, and Eliminates Middleman
  5. 5. Introduction  is the largest online retailer in the world Serves many countries around the world The company is still looking to expand, to include more countries
  6. 6. History , Incorporated was created in 1994 by Jeffrey Bezos. Officially launched online in 1995 and was reincorporated in 1996. The company started as an online bookstore, but now includes a large range of products. In 1997, stocks were offered to the public.
  7. 7. H i S T O r y  At the beginning, the company had a slow business plan.  Despite this, the company succeeded, making large profits.  Lawsuits were filed against Amazon by Barnes & Noble and Walmart.  The lawsuits were settled out of court.
  9. 9. Amazon Products  Products range from DVD’s to groceries.  Discounted prices  Pre-Order  Amazon exclusives
  10. 10. The Kindle Release Date: November 19th, 2007 4 Generations: 1. Kindle 2. Kindle 2 3. Kindle DX 4. Kindle 4
  11. 11. Kindle Fire  The Kindle Fire was announced in November 2011  Not an e-book reader; but a Tablet  Cost: US $199 (Estimated)  Competitors: iPad and Google Android Tablets.
  12. 12. The Pinzon Label
  13. 13. Amazon MP3  Online Music Store  Launched in September 2007  Available in United States, United Kingdom, Germany, France, Austria, Switzerland, Japan
  14. 14. Amazon Prime  Amazon Prime is a membership:  Flat shipping rate to Asia, Europe and North America.  Free streaming of movies & TV shows.  Library Services for Kindle owners.  Starts at 79$/ year!
  16. 16. E-mail
  17. 17. Website
  18. 18. Camera’s, books, goods  actual displays, customer reviews, common recommendations, packaged deals Websites Contains records with special features such as book cover graphics, tables of contents, reviews, patron comments (to make it more user-friendly), additional reading suggestions.
  19. 19. .CA VS. .COM Change in prices & shipping .Ca might have more Canadian products .Com is oriented towards the Americans Websites .Ca is for Canada (Runs in Canadian provinces)
  20. 20. BECOME A MEMBER Takes up to 5 minutes to become one Email notifications let members know about new items and books by their favorite authors or publication in their subject areas Websites Easy and simple
  22. 22. Advertising Amazon’s goals for their marketing strategy is to: 1. Increase customer traffic to our websites 2. Create awareness of our products and services 3. Promote repeat purchases 4. Develop incremental product and service revenue opportunities 5. Strengthen and broaden the brand name.
  23. 23. Web-Banners Videos  248 000 000 pages stored on Google’s index! Advertising
  24. 24. Advertising  Amazon uses the crowd to create “segments of one”  By focusing on a person’s online behaviour, wants and needs  Amazon uses the wisdom of the crowd to personalize the user experience!
  25. 25. Amazon Associates is a program that allows website owners, Web developers, and Amazon sellers make money by advertising millions of new and used products from and its subsidiaries. Website owners and bloggers who are Associates can create links and customers click through those links and buy products from Amazon, they earn referral fees! Market Partnership
  26. 26.  Amazon Associates was one of the first online marketing programs launched in 1996!  The program has a more than 12 year track record of developing solutions to help website owners, Web developers, and Amazon sellers make money by advertising. Market Partnership
  27. 27.  Amazon operates Web-stores for major brands such as: Market Partnership
  28. 28. KERI CHEN Sales, Profit and Revenue
  29. 29. It’s Awesome!! Amazon Apple Google
  30. 30. Sales, Profit and Revenue Individual customers: 2.82 million Employee: 56.200 TR: $ 48 billion Net income: $ 631 million Total assets: $ 25.3 billion
  31. 31. Safe Cheap Disadvantages: Cannot try Waiting time Advantages: Easy
  32. 32. Conclusion Amazon is not only a E- COMMERENCE business! They will open a store in Seattle in 2012. We can see them all over the world! Amazon, is not only a rainforest!
  33. 33. Thank you! 
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