Bartle BogleHegarty Wade King, Paul Naoum, Tad Castellow, Jackson Boone
BBH was founded on Mar. 29, 1982 Founders John Hegarty and Nigel Bogle CEO Simon Sherwood First client was Levi’s Jeans History
928 Employees Billings: 1.5B 6 offices world wide: London, New York, Singapore, Sao Paulo, Shanghai and Mumbai Agency Background
BBH is owned by Publicis Publicisaquired BBH through Leo Burnette(Chicago) Leo Burnette bought 49% of BBH’s shares in 1999 Publicis is a conglomerate out of Paris they are involved in advertising, marketing, media agencies and consulting. PublicisGroupe
7 Global offices allow BBH to hit a perfect medium between “global consistency and local relevance” Differentiation
BBH’s global network is supported by 4 online systems “Compass” “Torch” “Cable” “Telescope” “Together they allow us to be one agency in six different places” Differentiation cont.
Differentiation cont. Retail
BBH Impressions “They’re much more than an andvertisement agency, they’re a partner.” “They’re commitment is fantastic.” Named best mid-sized agent third year in a row by AAAA. O’Toole Award. Jay Chiat Planning Award. Vaseline Campaign. Creative Review Agency of the Year.
Recent News December 16, 2009: BBH partner with Google to launch Google Chrome. January 9: BBH wins Cadillac account. First automobile client. June 7: BBH wins Baileys global account. August 2010: Steve Harty, group chairman of the North American, New York office leaves BBH after five years.
http://www.youtube.com/watch?v=O2HU9IdsnDk Recent Work