Meet Bartle Bogle Hegarty
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Meet Bartle Bogle Hegarty

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Meet Bartle Bogle Hegarty Meet Bartle Bogle Hegarty Presentation Transcript

  • Bartle BogleHegarty
    Wade King, Paul Naoum, Tad Castellow, Jackson Boone
  • BBH was founded on Mar. 29, 1982
    Founders John Hegarty and Nigel Bogle
    CEO Simon Sherwood
    First client was Levi’s Jeans
    History
  • 928 Employees
    Billings: 1.5B
    6 offices world wide: London, New York, Singapore, Sao Paulo, Shanghai and Mumbai
    Agency Background
  • BBH is owned by Publicis
    Publicisaquired BBH through Leo Burnette(Chicago)
    Leo Burnette bought 49% of BBH’s shares in 1999
    Publicis is a conglomerate out of Paris they are involved in advertising, marketing, media agencies and consulting.
    PublicisGroupe
  • Current Clients
  • 7 Global offices allow BBH to hit a perfect medium between “global consistency and local relevance”
    Differentiation
  • BBH’s global network is supported by 4 online systems
    “Compass”
    “Torch”
    “Cable”
    “Telescope”
    “Together they allow us to be one agency in six different places”
    Differentiation cont.
  • Differentiation cont.
    Retail
  • BBH Impressions
    “They’re much more than an andvertisement agency, they’re a partner.”
    “They’re commitment is fantastic.”
    Named best mid-sized agent third year in a row by AAAA. O’Toole Award.
    Jay Chiat Planning Award. Vaseline Campaign.
    Creative Review Agency of the Year.
  • Recent News
    December 16, 2009: BBH partner with Google to launch Google Chrome.
    January 9: BBH wins Cadillac account. First automobile client.
    June 7: BBH wins Baileys global account.
    August 2010: Steve Harty, group chairman of the North American, New York office leaves BBH after five years.
  • Recent Work
  • Recent Work
  • http://www.youtube.com/watch?v=O2HU9IdsnDk
    Recent Work