Sales and marketing automation   who we are
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Sales and marketing automation who we are

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WE ARE A DIGITAL SALES AND MARKETING CONSULTANCY HELPING YOU TO FIND, CONNECT AND ENGAGE WITH PROSPECTIVE CUSTOMERS ...

WE ARE A DIGITAL SALES AND MARKETING CONSULTANCY HELPING YOU TO FIND, CONNECT AND ENGAGE WITH PROSPECTIVE CUSTOMERS
Use our digital sales and marketing programmes to -
Increase Sales
Reduce Costs
Increase Productivity

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    Sales and marketing automation   who we are Sales and marketing automation who we are Presentation Transcript

    • using digital tools to drive your sales
    • using digital tools to drive your sales INTRODUCTION
    • using digital tools to drive your sales FIND, CONNECT and ENGAGE with prospective customers USE CLOUD BASED DIGITAL SALES AND MARKETING TOOLS TO … • INCREASE SALES • REDUCE COSTS • INCREASE PRODUCTIVITY
    • . GOOGLE IS THE NEW BUSINESS CARD using digital tools to drive your sales
    • using digital tools to drive your sales
    • THE BUYING CYCLE HAS CHANGED www.insideteam.com using digital tools to drive your sales • 9 out of 10 buyers say that when they are ready to buy they will find you • 81% of them will start the process with a web search • Many are 50-60% of the way into the buy cycle before they will make contact with a seller
    • WHAT WE DO using digital tools to drive your sales
    • INTEGRATED DIGITAL HUB CONTENT SEO SOCIAL MEDIA DIGITAL MARKETING ANALYSIS WEB PRESENCE
    • WHAT WE DO – 3 STEP PROCESS using digital tools to drive your sales
    • The Sales & Marketing Automation process has 4 key metrics based on the objective of the sales and marketing team working together to the common goal of increasing sales 1. REACH : anyone the company can reach with content marketing 2. LEADS GENERATED : contact info possessed and the lead can be nurtured 3. WEB VISIT TO LEADS % : measures effectiveness of calls-to-actions and other marketing activity 4. LEAD TO CUSTOMER % : effectiveness of overall process in securing customers and increasing sales using digital tools to drive your sales MEASURING SUCCESS
    • Create, optimise and promote your unique content • Attract prospects to your website through Search Engine Optimisation (SEO). Social Media Marketing and Pay-Per-Click Advertising (PPC) • Engage prospects on your site by delivering valuable online content such as whitepapers, videos and webinars giving them the information that they want about your products or services • Share that content through your social media and other digital channels broadening your company reach • Monitor your companies online reputation and use Reputation Management Analytics to keep sales leads flowing using digital tools to drive your sales STEP 1 – GET FOUND – DRIVE TRAFFIC TO YOUR SITE
    • Capture, manage and nurture leads to win more customers • Qualify prospects automatically by capturing their profile information and digital footprints • Reveal your prospects needs and preferences using online analytics • Create premium offers your prospects want revealing their needs and preferences • Nurture prospects with their permission until they transform from warm to hot sales leads • Generate sales from these online leads using digital tools to drive your sales STEP 2 – CONVERT – TURN TRAFFIC INTO REVENUE
    • Learn to make smart marketing investments that get results • Measure your website traffic • Track your website leads • Track your customers online activity • Monitor your companies online performance and reputation • Align sales and marketing teams through shared information systems and objectives • Shorten the sales cycle by responding faster, 24/7, using the best marketing and sales practices • Improve ROI by doing more of what works, and less of what doesn’t using digital tools to drive your sales STEP 3 – ANALYSE – MEASURE YOUR RESULTS
    • TOOLS USED using digital tools to drive your sales
    • We help your business to … • Generate more leads • Generate better leads • Shorten your sales cycle • Improve your customer retention • Decrease marketing costs • Improve marketing ROI • Improve sales and marketing alignment • INCREASE SALES REVENUE WHY USE SALES & MARKETING AUTOMATION ? using digital tools to drive your sales
    • using digital tools to drive your sales Inbound marketing is an ongoing process …. It requires consistent care and feeding in order to keep your business growing – when executed effectively it also creates a system that consistently and repeated generates qualified leads for your business