using digital tools to drive your sales
using digital tools to drive your sales
INTRODUCTION
using digital tools to drive your sales
FIND, CONNECT and ENGAGE with prospective customers
USE CLOUD BASED DIGITAL SALES ...
.
GOOGLE IS THE NEW BUSINESS CARD
using digital tools to drive your sales
using digital tools to drive your sales
THE BUYING CYCLE HAS CHANGED
www.insideteam.com
using digital tools to drive your sales
• 9 out of 10 buyers say that when...
WHAT WE DO
using digital tools to drive your sales
INTEGRATED DIGITAL HUB
CONTENT SEO
SOCIAL MEDIA
DIGITAL MARKETING
ANALYSIS
WEB PRESENCE
WHAT WE DO – 3 STEP PROCESS
using digital tools to drive your sales
The Sales & Marketing Automation process has 4 key metrics based on the
objective of the sales and marketing team working ...
Create, optimise and promote your unique content
• Attract prospects to your website through Search Engine Optimisation
(S...
Capture, manage and nurture leads to win more customers
• Qualify prospects automatically by capturing their profile infor...
Learn to make smart marketing investments that get results
• Measure your website traffic
• Track your website leads
• Tra...
TOOLS USED
using digital tools to drive your sales
We help your business to …
• Generate more leads
• Generate better leads
• Shorten your sales cycle
• Improve your custome...
using digital tools to drive your sales
Inbound marketing is an ongoing process ….
It requires consistent care and feeding...
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Sales and marketing automation who we are

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WE ARE A DIGITAL SALES AND MARKETING CONSULTANCY HELPING YOU TO FIND, CONNECT AND ENGAGE WITH PROSPECTIVE CUSTOMERS
Use our digital sales and marketing programmes to -
Increase Sales
Reduce Costs
Increase Productivity

Published in: Business, Career
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Sales and marketing automation who we are

  1. 1. using digital tools to drive your sales
  2. 2. using digital tools to drive your sales INTRODUCTION
  3. 3. using digital tools to drive your sales FIND, CONNECT and ENGAGE with prospective customers USE CLOUD BASED DIGITAL SALES AND MARKETING TOOLS TO … • INCREASE SALES • REDUCE COSTS • INCREASE PRODUCTIVITY
  4. 4. . GOOGLE IS THE NEW BUSINESS CARD using digital tools to drive your sales
  5. 5. using digital tools to drive your sales
  6. 6. THE BUYING CYCLE HAS CHANGED www.insideteam.com using digital tools to drive your sales • 9 out of 10 buyers say that when they are ready to buy they will find you • 81% of them will start the process with a web search • Many are 50-60% of the way into the buy cycle before they will make contact with a seller
  7. 7. WHAT WE DO using digital tools to drive your sales
  8. 8. INTEGRATED DIGITAL HUB CONTENT SEO SOCIAL MEDIA DIGITAL MARKETING ANALYSIS WEB PRESENCE
  9. 9. WHAT WE DO – 3 STEP PROCESS using digital tools to drive your sales
  10. 10. The Sales & Marketing Automation process has 4 key metrics based on the objective of the sales and marketing team working together to the common goal of increasing sales 1. REACH : anyone the company can reach with content marketing 2. LEADS GENERATED : contact info possessed and the lead can be nurtured 3. WEB VISIT TO LEADS % : measures effectiveness of calls-to-actions and other marketing activity 4. LEAD TO CUSTOMER % : effectiveness of overall process in securing customers and increasing sales using digital tools to drive your sales MEASURING SUCCESS
  11. 11. Create, optimise and promote your unique content • Attract prospects to your website through Search Engine Optimisation (SEO). Social Media Marketing and Pay-Per-Click Advertising (PPC) • Engage prospects on your site by delivering valuable online content such as whitepapers, videos and webinars giving them the information that they want about your products or services • Share that content through your social media and other digital channels broadening your company reach • Monitor your companies online reputation and use Reputation Management Analytics to keep sales leads flowing using digital tools to drive your sales STEP 1 – GET FOUND – DRIVE TRAFFIC TO YOUR SITE
  12. 12. Capture, manage and nurture leads to win more customers • Qualify prospects automatically by capturing their profile information and digital footprints • Reveal your prospects needs and preferences using online analytics • Create premium offers your prospects want revealing their needs and preferences • Nurture prospects with their permission until they transform from warm to hot sales leads • Generate sales from these online leads using digital tools to drive your sales STEP 2 – CONVERT – TURN TRAFFIC INTO REVENUE
  13. 13. Learn to make smart marketing investments that get results • Measure your website traffic • Track your website leads • Track your customers online activity • Monitor your companies online performance and reputation • Align sales and marketing teams through shared information systems and objectives • Shorten the sales cycle by responding faster, 24/7, using the best marketing and sales practices • Improve ROI by doing more of what works, and less of what doesn’t using digital tools to drive your sales STEP 3 – ANALYSE – MEASURE YOUR RESULTS
  14. 14. TOOLS USED using digital tools to drive your sales
  15. 15. We help your business to … • Generate more leads • Generate better leads • Shorten your sales cycle • Improve your customer retention • Decrease marketing costs • Improve marketing ROI • Improve sales and marketing alignment • INCREASE SALES REVENUE WHY USE SALES & MARKETING AUTOMATION ? using digital tools to drive your sales
  16. 16. using digital tools to drive your sales Inbound marketing is an ongoing process …. It requires consistent care and feeding in order to keep your business growing – when executed effectively it also creates a system that consistently and repeated generates qualified leads for your business
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