The New Key to Online Engagement 3D WebGL
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The New Key to Online Engagement 3D WebGL



A recent presentation I gave on 3D WebGL for marketing professionals

A recent presentation I gave on 3D WebGL for marketing professionals



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  • What WebGL isShow you examplesGive you a hands on demonstrationTalk about why WebGL is important todayThen show 2 case studies that I have created within the last 6 months.
  • What is WebGL browser bypasses the CPU and talk directly to your graphics cardPlug-in free (Firefox)Is part of HTML5 and is royalty-freeIndustry consortium called the Khronos Group
  • I will let you choose which examples you would like to see?
  • What is the difference between 3D Video animation and 3D WebGL animation
  • Why is 3D WebGL important NOWThings are moving at a fastMS 1 yr ago then 6 months agoEvery week we are learning new things about WebGL
  • Let Steve jump in:Sea Eagle contracted MindYolk Animation Studios to create a line of their inflatable boats in WebGLWithin the last 6 months they have over 110,000 visitors and have seen a rise in sales this summer session.
  • MG7120Color fidelityReflectionsHow hard for their audience to find the right youtube video.
  • Here is where we are to date.

The New Key to Online Engagement 3D WebGL The New Key to Online Engagement 3D WebGL Presentation Transcript

  • “Tell me and I will forget. Show me and I may remember. Involve me and I will understand.” - Confucius
  • What is WebGL? WebGL brings plugin-free 3D to the web, implemented right into the browser. WebGL is a cross-platform, royalty-free web standard for 3D graphics exposed through the HTML5 Canvas element. WebGL is defined by The Khronos Group, a not for profit industry consortium creating open standards for graphics.
  • Some 3D WebGL examples:
  • Explanation of 3D WebGL: 3D Interactive WebGL 3D Animation Software Video animation file (Youtube)
  • Why is 3D WebGL Important Now? A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be. -Wayne Gretzky As of October 18th 2013 all major browsers support WebGL
  • Case Study 1: In the last 6 months has over 112,311 visitors to their 3D WebGL enhanced website.
  • Case Study 2: • Embed YouTube Videos • Graphic animation • 360 degree panoramic views • Downloadable PDFs
  • Case Study 2: Allow Canon’s audience to explore printer features while maintaining an extremely high photorealistic look.
  • Q&A