Motivating Listeners and Informing Audiences
MOTIVATION: <ul><li>to provide with a motive or motives; </li></ul><ul><li>incite; impel  </li></ul><ul><li>induce, move, ...
nature of persuasion <ul><li>The process of creating, reinforcing or changing peoples’ beliefs, values, attitudes or actio...
Factors of Attention <ul><li>Activity (ideas that move or hold attention) </li></ul><ul><li>Reality (Real life places, peo...
Factors of Attention <ul><li>Novelty (gets attention but doesn’t hold it) </li></ul><ul><li>Suspense (telling a story that...
<ul><li>Conflict (attack upon some anti-social force-crime, child abuse, etc will draw more attention than objective analy...
<ul><li>People always pay attention to matters that affect their health, reputation, property or employment ! </li></ul>
Language and Style <ul><li>BE: </li></ul><ul><li>Accurate, Vivid, Appropriate, Correct. </li></ul><ul><li>USE: </li></ul><...
<ul><li>Vivid  verbs are the spark plugs of sentences! </li></ul><ul><li>Be in control of your language. </li></ul>
Factors of Attention <ul><li>Activity </li></ul><ul><li>Reality </li></ul><ul><li>Proximity </li></ul><ul><li>Familiarity ...
Analysis and Supporting material <ul><li>Emotional appeal (fear, patriotism, pride, guilt) </li></ul><ul><li>Psychological...
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Motivating Listeners

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Motivating Listeners

  1. 1. Motivating Listeners and Informing Audiences
  2. 2. MOTIVATION: <ul><li>to provide with a motive or motives; </li></ul><ul><li>incite; impel </li></ul><ul><li>induce, move, provoke, prompt, cause </li></ul>
  3. 3. nature of persuasion <ul><li>The process of creating, reinforcing or changing peoples’ beliefs, values, attitudes or actions. </li></ul><ul><li>p. 400-406 </li></ul>
  4. 4. Factors of Attention <ul><li>Activity (ideas that move or hold attention) </li></ul><ul><li>Reality (Real life places, people, events) </li></ul><ul><li>Proximity (direct reference) </li></ul><ul><li>Familiarity (objects, folk tales, familiar heroes that hold attention) </li></ul>
  5. 5. Factors of Attention <ul><li>Novelty (gets attention but doesn’t hold it) </li></ul><ul><li>Suspense (telling a story that builds to a climax) </li></ul>Caution: do not make information so difficult or mysterious that audience can’t comprehend it. Reveal the suspense you have created.
  6. 6. <ul><li>Conflict (attack upon some anti-social force-crime, child abuse, etc will draw more attention than objective analysis, but objective analysis may be more effective) </li></ul><ul><li>Humor (relevant; reinforce not detract) </li></ul>
  7. 7. <ul><li>People always pay attention to matters that affect their health, reputation, property or employment ! </li></ul>
  8. 8. Language and Style <ul><li>BE: </li></ul><ul><li>Accurate, Vivid, Appropriate, Correct. </li></ul><ul><li>USE: </li></ul><ul><li>Gender neutral nouns and pronouns </li></ul>
  9. 9. <ul><li>Vivid verbs are the spark plugs of sentences! </li></ul><ul><li>Be in control of your language. </li></ul>
  10. 10. Factors of Attention <ul><li>Activity </li></ul><ul><li>Reality </li></ul><ul><li>Proximity </li></ul><ul><li>Familiarity </li></ul><ul><li>Novelty </li></ul><ul><li>Suspense </li></ul><ul><li>Conflict </li></ul><ul><li>Humor </li></ul>
  11. 11. Analysis and Supporting material <ul><li>Emotional appeal (fear, patriotism, pride, guilt) </li></ul><ul><li>Psychological appeal (justice, mercy, self actualization) </li></ul><ul><li>Logical appeals (common sense but back up assertions) </li></ul><ul><li>Documentation (citations, oral footnoting) </li></ul>

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