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Social Relationship Management pour Médias
 

Social Relationship Management pour Médias

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    Social Relationship Management pour Médias Social Relationship Management pour Médias Presentation Transcript

    • 1 Copyright © 2012, Oracle. All rights reserved. Confidential
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2 Safe Harbour Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.3 Social Relationship Management dans l’industrie des Médias Convertir les Followers en Customers Paul Mezier Consultant Médias CRM, Social & Marketing
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.4 Recognise me Inspire me Serve me Entertain me Engage me L’expérience client des Digital Medias Moi! Now! Ici!
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.5 Challenge: des Followers aux Customers Aux premiers jours des médias sociaux: une innovation éditoriale Création de contenus Aggrégation de contenus Ads B2C et B2B Marketing Distribution Device de lecture / consommation
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.6 Challenge: des Followers aux Customers Aujourd’hui, le social est stratégique pour tout média Création de contenus Aggrégation de contenus Ads B2C et B2B Marketing Distribution Device de lecture / consommation Comment faire profiter tous les départements de l’audience des médias sociaux ?
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.7 Solution: Rendre sociale toute l’entreprise Interaction Insight Transparence Oracle Social Relationship Management
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.8 Solution: Exemple de Workflow 1. Ecouter ce que les gens partagent 2. Interagir avec vos Fans et Followers 3. Créer du Contenu et des Apps 4. Publier sur plusieurs Réseaux Sociaux 5. Gérer les communications pour toute l’organisation 6. Analyser vos Résultats par Métriques Utiliser Oracle Social Relationship Management
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.9 Solution: Pourquoi Oracle? Suite SRM entièrement intégrée au CX Cloud Tablet, Mobile, TV Social APIs In Store Direct Sales Channel Sales Contact CenterWeb Oracle Marketing Oracle Commerce Oracle Sales Oracle Service Oracle Social Oracle Content Oracle Content
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10 Références: Médias & Publicité  CPGs  Médias  High-Tech  Finance  Hôtellerie / Restauration  Logistique  Distribution Clients à échelle globale
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.11  Gestion de plusieurs canaux sociaux en temps réel  Oracle SRM aux Olympiques 2012  2 Milliards de pages vues  180 Millions comments Facebook  Chaque visite redirigée vers le site NBC Sports pour monétisation  Croissance à 2 chiffres aux classements Marketing sans précédent Référence: NBC Sports Un classement drivé par le Social
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.12 Pour en discuter La suite SRM : oracle.com/goto/social Réference de l’industrie : oracle.com/goto/media Contact  @paulmezier / +33 1 60 24 57 47  paul.mezier@oracle.com
    • Copyright © 2013, Oracle and/or its affiliates. All rights reserved.13