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G ts          if s            l            eT e a r a t fd e oaad en g lif h es wyo in pr nln mainf gt     ie         s   ...
W hd u bses o e       e a or uinsm dl    ca ne b D v W it a     hl gd y aid he n       l       e            m  ( ir tr f a...
Andrew Birt to the rescue           •   Start with a consumer play but be open to the               idea of a B2B model lo...
Equity splits, vesting, accounting & legals          •   Use Zero cloud accounting          •   have a plain english memor...
La f m or o pt rer r yu C me os  no         it
Lo f cm o t mso ko o m n h e    r      e
LOOK ORC M T E E   F   OM ON H MS
Mt t b g e or h s a h o l dm g pic  c    o     a
H wofd or e or h t og o t in yu dm g pich uh               a   r     Fcb o avr in      aeo k de isg              t S p )Ce...
6 o l ega f dm dy                tpe lol o e o a                    v   sr1 Ko or OC & T C& A R mt s) nw u C A LV A R R e ...
x sr                                        uesFsT e issir im V it  t          SO SM Scl e r lD et             E  E oia R ...
Acquisition -# users that visits site (track growth over time)# users that don’t abandonActivation -Signs up with facebook...
G torp othr e yu ap u t e            eUser testing at this stage is extremely important.Doesn’t matter if it’s buggy, slow...
Some people won’t use the app solely because of it currently requires FB login.                Already people are asking f...
Userbility Testing                      gteo mna n nin                      ifrcm edt eg e                              io...
Userbility TestingThe quick suggestions were adding more negative value than positive so we have hidden them.
People love being able to drill down by interest, they really like the budget filter andto be able to filter by categories...
inop r in t e t e    croa ga sim        t kA d o ne t t e h t e ogt rh f tim n yu ed o a t im t e itigtir t e            k...
P wh a mr o        R it Sm a in                 tW nw ae vr 0 ifr tnl f P . W ue or  e o hv oe 2 df e ag so R e sd u      ...
G ts    if s      l      eScl ifR cm edtnoiaG t eo mna s             io     PuH ys      al ae   A a N u an    dm emn
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Learning pitch deck week 3

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Transcript of "Learning pitch deck week 3"

  1. 1. G ts if s l eT e a r a t fd e oaad en g lif h es wyo in pr nln mainf gt ie s u s PuH ys al ae A a N u an dm emn
  2. 2. W hd u bses o e e a or uinsm dl ca ne b D v W it a hl gd y aid he n l e m ( ir tr f a e go G t ic) D e o o Mr t f e re c k in r p C nu e wle es osmr il ms , b y epniv ad if u - xese n df l ic t B2B will be far easier ( elvn e cs s d f w’l e b a a t yo e eu r yu j y 5,00 l) o - u 10 0+ is ic tPu al Aa dm
  3. 3. Andrew Birt to the rescue • Start with a consumer play but be open to the idea of a B2B model longterm. • Starting with consumers will make it easier to sell to enterprises later • Still try and use GetPrice’s offer of being the case study
  4. 4. Equity splits, vesting, accounting & legals • Use Zero cloud accounting • have a plain english memorandum of understanding • agree to everything BEFORE going to a lawyer • Have debt agreements • Know that everything can and will change when you get investment
  5. 5. La f m or o pt rer r yu C me os no it
  6. 6. Lo f cm o t mso ko o m n h e r e
  7. 7. LOOK ORC M T E E F OM ON H MS
  8. 8. Mt t b g e or h s a h o l dm g pic c o a
  9. 9. H wofd or e or h t og o t in yu dm g pich uh a r Fcb o avr in aeo k de isg t S p )Cet a e or h nu a t 1 r e dm g pic et l e a a rf eo k de isg a pig f ue oa b o avr in cmano sd n c t c t po l yu r t in t sl . h rb m o a r go o e e e ey vS p )Ma r t dm g pic f mt 2 es e h e or h sr e u e a o t CR h T e
  10. 10. 6 o l ega f dm dy tpe lol o e o a v sr1 Ko or OC & T C& A R mt s) nw u C A LV A R R e ic r2 10 if eo mna n pr a d ay en p s l) 0 gt cm edt s uc s - n mas os e r io he ib3 H v a avoy or -cm it d Po lbf e oe)) ae n disrb a d o mt ( ep e r m ny e e o4 V cl o eagls5 vne t) oa# fvne t( eagls is is)5 H v a l f Xm n sot fue Ou icbrs e) ae p no a r ot t h u r ( r ee l ) h e t g id6 B alt dm nt t t c n a pcic e icl) e b o e osa r t in seif vr a e r e a io t A tnb atn f t nx f wes c al c so h et w ek io e io r e e1 R n $0 B a pig, ko C R& igu pr n g) u a 5 F cman nw T snp e et e c a2 St t ail einso A ao & e Blo) e p h fia lk f mzn R d a n u e ft r l o3 I n y p s lavoyon cnidt) d t 5 os e disrrud ad a s e if ib e4 R c it eagl) er 1 vne t u is5 W it a pg mr tg l) re 3 ae a e p n k in a6 I n y u dm g pic) d t or e or h e if a
  11. 11. x sr uesFsT e issir im V it t SO SM Scl e r lD et E E oia R f r e a ir c U e t tigu sr h snp s a wh aeo k it Fcb o x sr ues +3 iss 9 dy vitin 0 as x sr ues x sr ues +1 vitin 0 as 0 iss 9 dy Md al soe ae t a n et x sr ues vit o t canl is f m h hne r is pio t cne io r ro ovr n s Lstuh a oc t x sr ues bf e ovr n e r cne io o s
  12. 12. Acquisition -# users that visits site (track growth over time)# users that don’t abandonActivation -Signs up with facebookHappy first visit - Stays on site for more than 90 seconds- clicks through to the details lightbox of at least one giftRetention -Repeat visitor - 3+ visits in 90 daysReferral -Refers 1+ users who visit the siteRefers 1+ users who activateMeasure Facebook share, likes, tweets, pins, plusesRevenue -Users who generate minimum level of revenueUsers who generate break even level of revenuetrack value of 1 user (Paid advertising Google adWords &Facebook advertising)
  13. 13. G torp othr e yu ap u t e eUser testing at this stage is extremely important.Doesn’t matter if it’s buggy, slow, doesn’t look great or is missing vitalfeatures.
  14. 14. Some people won’t use the app solely because of it currently requires FB login. Already people are asking for reminders that happen 3-4 weeks before important events.
  15. 15. Userbility Testing gteo mna n nin ifrcm edt eg e io Ahg wloc b ue a t l l imPeople didn’t realise you could drill down on the persons likes. We added an explore gifts button
  16. 16. Userbility TestingThe quick suggestions were adding more negative value than positive so we have hidden them.
  17. 17. People love being able to drill down by interest, they really like the budget filter andto be able to filter by categories, though it doesn’t work well enough just yet.Most importantly, even at this early in the product development stage, we havereceived validation that people want to search for gifts based on peoples interests.
  18. 18. inop r in t e t e croa ga sim t kA d o ne t t e h t e ogt rh f tim n yu ed o a t im t e itigtir t e k e s V s g g e et et ar mn in e s Sa hl rg e et hr o e ar mn e d e s Epc tn o ec ohr xetios fah t a e Ia igmn P s n et s Txtn se cue b vs g aa is sasd y et io u in
  19. 19. P wh a mr o R it Sm a in tW nw ae vr 0 ifr tnl f P . W ue or e o hv oe 2 df e ag so R e sd u en e rl rinsos r a in r w it w w o e e il m ue n g t c e n t v wh w .p wr t .c .a a o e ie ra o
  20. 20. G ts if s l eScl ifR cm edtnoiaG t eo mna s io PuH ys al ae A a N u an dm emn
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