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Leon Barrett presentation

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Copy of Leon's presentation, given at Digital Birmingham event, 31st March 2010

Copy of Leon's presentation, given at Digital Birmingham event, 31st March 2010

Published in: Business
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  • 1. Web 2.0 For Business Getting the most from Web 2.0 for your business Wednesday, 31 March 2010
  • 2. Leon Barrett iMedia Developer Gas Street Works @leonbarrett Wednesday, 31 March 2010
  • 3. Mobile Web Wednesday, 31 March 2010
  • 4. Evolution • A change in the way websites were used and constructed. • Interaction and sharing of user data • Community creation • Online cohesion Wednesday, 31 March 2010
  • 5. Mobile Web • Wap > Mobile Browser > Device Specific Apps • ‘Instant on’ access • Multiple entry points Wednesday, 31 March 2010
  • 6. Foursquare • New, mobile based social network • Uses the users location based on the GPS information • Rewards for users who regularly visit a location Wednesday, 31 March 2010
  • 7. Plumb Center • Location based iPhone application to automatically determine the nearest branch. • Specific offers automatically fed to the user based on their location. Wednesday, 31 March 2010
  • 8. Rightmove • Location aware iPhone application to show properties for sale in an area. • Increased traffic and leads for Rightmove due to ease of use Wednesday, 31 March 2010
  • 9. Mobile Commerce • eBay and Amazon applications. • Browsing and payment can take place away from a computer. • Increased activity for eBay as bids can be placed whilst ‘on the go’. Wednesday, 31 March 2010
  • 10. Software as a Service http://www.thisisreviewspace.com Wednesday, 31 March 2010
  • 11. ReviewSpace iPhone App Wednesday, 31 March 2010
  • 12. What’s next? • Increased transparency • More use of location data • Tightly integrated with mobile Wednesday, 31 March 2010
  • 13. Exposure • The more your customers are exposed to your brand, product or services the more likely they are to buy. Wednesday, 31 March 2010
  • 14. Transparency •Transparency will enable you to build loyalty and trust amongst your current and prospective customers. Wednesday, 31 March 2010
  • 15. Using Social Media • How are you/your business using social media now? • How do you think social media can help your business (awareness/demand/consultations) • Who are your audiences? • Where are they likely to be chatting? • Ideas on how best to reach them? • How are your competitors using social media? Wednesday, 31 March 2010

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