1. The CompeteFor model is one that has worked for London 2012 and Crossrail and
would be likely to be used for High Speed Two. West Midlands ﬁrms have used the
approach successfully for London 2012 and can use this positive experience for HS2
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West Midlands High Speed Rail Business
Event - Case Studies
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3. West Midlands High Speed Rail Business Event
Case Study One
Ashford, Kent - the impact of H81 case study
The only High Speed service currently operating in the UK is "High Speed One‘, the
line connecting St Pancras lntemational station with the Channel Tunnel via Kent. It
has dramatically decreased joumey times on the Eurostar intemational services and
domestic rail services from Kent to London.
One of the major place beneﬁciaries is Ashford in Kent, where the High Speed line
has reduced the travel time between Ashford and London from 80 to 37 minutes.
0 Two high speed trains per hour run between Ashford and London all day. every
- Eurostar operates a direct passenger service from Ashford to Paris, which takes
just two hours. Lille is 57 minutes away.
0 Freight and passenger traffic passes through the Eurotunnel departure point at
nearby Folkestone. taking just 35 minutes to Calais.
o Ashford has excellent direct rail links to the rest of Kent and Sussex
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4. High Speed One Map
Ashford is now the fastest growing town between London and the Continent. enjoying
rapid growth and investment since the announcement of the High Speed link. The
town will double in size between 2001 and 2031, with 28,000 new jobs and 31,000
new homes planned, and a £2.5 billion investment programme in place to deliver the
ambitious growth plans.
Ashford - Best placed in Britain
Ashford has heavily marketed it's location and the travel time of the new 37 minute
service to London. It has promoted the idea of staying connected to the capital
without the headache of London property prices and long commutes using the
messages Best placed in Britain and Ashford - Closer than you think.
Ashford lntemational Station
Speciﬁcally. Ashford promotes the town's beneﬁts for business investment as:
- High speed connections to London and Europe
o A prime location for companies conducting business in the UK and Europe
0 68% lower ofﬁce property costs than London
0 More space for your money. a wide range of workspaces for all types of
organisation and 2 million sq it planned ofﬁce space
0 Superb skills pool - 70.000 workers within a 20-minute drive of Ashford town
5. o Cost-effective salaries: 30% lower than London and 15%-20% less than the rest
of the South East
- Better quality of life for employees, larger residential properties for less
Locate in Kent; the county’s inward-investment agency annually surveys perceptions
of 300 decision-makers including businesses. institutional investors, developers and
advisers. The June 2010 results show that perceptions of Kent as a business location
have improved markedly since the ﬁrst survey was carried out in 2003:
o 64% of respondents knew high-speed trains travelled from St Pancras to
Ashford lntemational in 37 minutes
- Maidstone and Ashford were the two preferred towns for business in Kent,
polling 20% and 18%
o 70 ﬁnns are looking at Ashford for a potential project
o 56% of respondents believe that Kent has improved as a place to do business
over the last four to ﬁve years, mainly because of connectivity improvements.
- 57% feel that Kent will become more attractive as a place in which to do
business in the next ﬁve years.
c Property agents are reporting increasing interest from buyers across Kent. as
well as those in London
New Investment and Job Creation
The advent of HS1 has led to considerable new investment and job creation in
Ashford. A number of high proﬁle examples are provided below:
Hitachi Rail Group Maintenance Depot
Hitachi Rail Group has been a major creator of new jobs in Ashford after investing in
a state of the art maintenance depot to service and store its distinctive dark blue
streamlined javelin trains. The new generation of high-speed commuter trains to
London can reach speeds of up to 140mph and began operation in December 2009.
Hitachi invested £260m in a twenty nine strong ﬂeet. The maintenance depot has
created 100 new jobs and reinforced conﬁdence in Ashford as a place for investment
6. Hitachi Rail Group Maintenance Depot. Ashford
Relocating to Ashford
A host of companies have chosen to relocate to Ashford in the past year, citing the
speed of the new domestic high-speed rail services as a major factor.
Sagittarius, an award-winning digital design and marketing consultancy, had
spent 30 years in Folkestone before moving to Ashford this autumn. settling into
a town centre ofﬁce just minutes from Ashford lntemational Station and its 37
minute high-speed rail service to London.
Sagittarius Chief executive oflicer Paul Stephen said “Ashford has a real ‘can-do‘
business mentality. What's more it has incredible road and rail connectivity. The
new 140 mph rail service to London is one of the main reasons why we chose to
relocate to the town. The fast trains enable us to service clients in the capital with
greater ease. ‘
New World Telecom. who install and maintain a range of communication
systems to businesses and the public sector relocated from Kingston in Surrey to
smiths Medical lntemational Ltd which relocated its European HQ to a 36,295
sq ft ofﬁce at the Eureka Business Park. The premises and also will serve as an
important training and education centre for healtheare professionals and
7. o Design and construction specialist Directline Structures built its own striking
new HQ on the Orbital Park after moving form west Kent . The ofﬁce boasts a
host of environmentally-friendly features and the ﬁrm has won an award at the
London and South East Constructing Excellence Awards.
Judith Armitt. Managing Director of Ashford's Future, the agency overseeing the
town's £2.5bn public and private sector growth programme, said an increasing
number of national and lntemational companies are aware that Ashford is ‘best
placed‘ to support their growing businesses in the 21’ century. ‘Ashford acts as a
magnet for business because of. rather than despite of, continued economic
uncertainties in the UK. Ashford is a thriving. expanding and self-conﬁdent place. the
powerhouse economy of Kent. The launch of high-speed rail services to London in
December 2009 has acted as a catalyst for the regeneration of the area. ”
The Phoenix Building Eureka Park
Opportunities for Binningham and the West Midlands
Whilst every location has a different set of spatial. economic and social
circumstances, the Ashford case study highlights some of the opportunities that High
Speed 2 could bring to Birmingham and the West Midlands.
Located at the heart of the national high speed rail network. with links not only to
London and Europe but to the major northem cities of Manchester and Leeds and
connections on to Scotland, Birmingham and the West Midlands will be well placed to
attract new investment and jobs.
The Hitachi Rail Group maintenance depot in Ashford demonstrates the beneﬁts that
a proposed HS2 maintenance depot in the Washwood Heath area of Birmingham
8. could bring, whilst the development of stations in Birmingham city centre and an
Interchange station at the NEC/ Binningham lntemational Airport could lead to
signiﬁcant investment and employment growth.
9. West Midlands High Speed Rail Business Event
Case Study Two
CompeteFor London 2012 - Opening up Contract Opportunities
This case study provides an overview of the London Olympic Games 2012 free
brokerage service. CompeteFor, which enables businesses to compete for contract
opportunities. and how a similar service could be used to help companies in the West
Midlands win commercial contracts related to the development of High Speed 2.
London 2012 Olympics
The London 2012 Olympic Games and Paralympic Games offer a huge number of
commercial opportunities for businesses. large and small. across the whole of Britain.
The Olympic Games is the world’s biggest event with almost every country
participating and three quarters taking part in the Paralympic Games.
London 2012 is a once in a lifetime opportunity for businesses as the Olympic
Delivery Authority (ODA) and London Organising Committee for the Olympic Games
(LOCOG), plus their supply chains. are letting contracts valued up to £10 billion.
Artist impression of the planned Olympic Site London 2012
The direct contracts procured by the ODA and LOCOG will generate an estimated
75.000 supply chain opportunities which exist across a number of different sectors.
10. They range in value depending on their position in the supply chain, enabling
businesses of all sizes to target contracts most suitable to their experience and
The scale of the business opportunities and the need to match the best suppliers to
these opportunities led to the creation of a dedicated online procurement brokering
service called CompeteFor.
CompeteFor was set up in 2008 as a free service that enables businesses to
compete for contract opportunities linked to the London 2012 Games and other major
public and private sector buying organisations. such as Transport for London and
it has a speciﬁc focus on supply chain opportunities. CompeteFor is not a tendering
system; but a brokerage service, matching buyers to ﬁnd qualifying suppliers for a
shortlist prior to entering into their standard tendering process. CompeteFor gives
unique access to the many opportunities inithe London 2012 supply chain:
- A free-of-charge, single. eariy-waming. source of Tier One major contracts with
the ODA. plus Lower Tier Tenders
- Enables businesses to identify potential partners for the formation of consortia
and onward supply chains
0 Provides Buyers with access to a wider, more diverse Supplier base. and the
tools to shortlist Suppliers to meet their speciﬁc needs
0 Assists businesses by giving them access to business support to make them
‘business ready’ for opportunities
The diagram below shows just one example of how opportunities are generated by
Olympic and Paralympic supply chains for the Aquatic Centre.
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London 2012 Aquatic Centre Supply Chain Diagram
West Midlands Companies Supplying London 2012
Up to September 2010 there were 9.500 registrations from the West Midlands on the
2012 CompeteFor system - the fourth highest regional total in the country.
The original target was for West Midlands ﬁrms to capture London 2012 games
business to the value of £400 million. By September 2010, the value of tenders for
the London 2012 Games won in the West Midlands was £461 million - behind only
London the South East and East of England.
The majority of these tenders were won through the CompeteFor procurement
system by ﬁrms based across the whole of the West Midlands. in total 200
companies from the region have won tenders to supply London 2012 either directly.
or indirectly through business related to the Games. The majority are SMEs and
there are likely to be more in the complex supply chains. In addition, there are still
many projects yet to be commissioned.
CompeteFor Key Facts
0 65% of contracts awarded so far by the ODA have gone to SMEs
o 46% of suppliers that have won work with the ODA so far are based
(Source: LOCOG. Oct 2010)
12. West Midland small and medium enterprises (SME's) that have successfully won
- GTech Surveys, Kenilworth — site surveys and investigations of the Olympic
- Glenn Howells Architects, Birmingham - designer for section of the Athletes‘
Wlage. part of Stratford City development
o Golden Bear Toys, Telford - contract to produce the two mascots for London
2012, "WenIock" and “MandevilIe'
o Hickman & Love, Dudley — supplied steel mats for bridges and highways on the
o Nullﬁre. Coventry_— supplied intumescent paint to Checkmate Fire Solutions. for
use on Olympic Park. via CompeteFor
o RMD Kwlk Form, Aldridge — construction support systems. for the Aquatics
Centre and Olympic Park
0 Slick Seating. Redditch — won contract with ODA to supply seating to the
Basketball Arena on the Olympic Park and 500 seats across 8 courts for the
disabled tennis tournament
o Stanford Industrial Flooring, West Bromwich - won tender to supply Carillion in
the Media Centre on the Olympic Park.
o Trinity Expert Systems Ltd, Coventry -— supplied software to LOCOG
o Varley & Gulliver. Birmingham — specialist supplier of safety parapets for
bridges. Have won three separate contracts, through CompeteFor to supply
parapets for two bridges and an underpass on the Olympic Park
o Barhale Construction. Walsall — contract with the ODA to design and install the
primary sewer and pumping station on Olympic Park and pedestrian access from
the station to the Greenway Route.
- Wedgwood, Stoke — producing London 2012 commemorative and souvenir
o Zaun Ltd, Wolverhampton — supply of 17 km high security fencing around the
Olympic Park as a sub-contractor and high security cladding and ﬁxing systems
for the multi-storey car park which services the Media Centre building on the
The London Crossrail Project
The CompeteFor model is transferable and has been successfully applied to the
London Crossrail project. At £16 billion, this is currently the largest construction and
civil engineering project in Europe and comparable to the estimated cost of the ﬁrst
13. phase of the new high speed rail network linking central London to Binningham city
centre, with two interchange stations for Heathrow and NEC/ Birmingham
lntemational Airport and a connection to High Speed One.
Crossrail is the new high frequency, cross city railway for London and the South
East. When the service opens in 2017 Crossrail trains will run 118 km from
Maidenhead and Heathrow in the west, through new twin-bore 21 km tunnels under
central London to Shenﬁeld and Abbey Wood in the east. It will bring an additional
1.5 million people within 45 minutes commuting distance of London's key business
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Crossrail has a large number of opportunities for suppliers of all sizes to get involved
and play a part in creating a new world-class railway. Crossrail Limited will be directly
buying and managing a relatively small number of contracts with Tier 1 suppliers or
contractors. They. in tum, will be buying a wide variety of services and works from a
large number of smaller suppliers. with a online brokerage based on CompeteFor.