Using Networking & Social Media Tools To Build Your Brand & Grow your Business

What today is NOT about A detailed social media discussion Real technical A complete discussion or class You or me

A detailed social media discussion

Real technical

A complete discussion or class

You or me

What today IS about Connecting with people A story (allegory, fable, example)

Connecting with people

A story (allegory, fable, example)

It is all about your… Brand Clients Awareness

Brand

Clients

Awareness

The object is to….. Connect with people and their networks Tell your story Hear their story

Connect with people and their networks

Tell your story

Hear their story

It is all about engagement Asking questions Sharing thoughts Using personalized examples

Asking questions

Sharing thoughts

Using personalized examples

Today’s Story

ZA was…. Zachry Associates A 38-year-old advertising agency in Abilene, TX Looking to grow business Wanting to change perception and build awareness

Zachry Associates

A 38-year-old advertising agency in Abilene, TX

Looking to grow business

Wanting to change perception and build awareness

Transformed into…. Zachry Associates One of the top 25 agencies in North Texas Growing business Known beyond their core

Zachry Associates

One of the top 25 agencies in North Texas

Growing business

Known beyond their core

But this isn’t about ZA It isn’t so much about the company As it is about the story of telling the story

It isn’t so much about the company

As it is about the story of telling the story

Two-year plan of action Associations IABC Dallas DFW AMA North Dallas Chamber DBJ, Collin County JC & Fort Worth Business Press Cold-calling

Associations

IABC Dallas

DFW AMA

North Dallas Chamber

DBJ, Collin County JC & Fort Worth Business Press

Cold-calling

The Tools Face-to-face networking Social media Blogs Obvious things

Face-to-face networking

Social media

Blogs

Obvious things

Face-to-Face

Face-to-Face Networking Where to go Chambers of Commerce Association luncheons & happy hours Seminars

Where to go

Chambers of Commerce

Association luncheons & happy hours

Seminars

Chambers of Commerce Attend by geography Volunteer Serve on more than one committee

Attend by geography

Volunteer

Serve on more than one committee

Associations Attend more than one event Volunteer Offer to speak

Attend more than one event

Volunteer

Offer to speak

Seminars Attend, but mix it up Chose by topic and geography Consider speaking

Attend, but mix it up

Chose by topic and geography

Consider speaking

Face-to-Face Networking What to do Abide by the Ten Rules Connect Build relationships

What to do

Abide by the Ten Rules

Connect

Build relationships

This is not about a job or selling These are general rules (guidelines) There are more guidelines Mostly “common sense” Your network is incredibly valuable 10 RULES

This is not about a job or selling

These are general rules (guidelines)

There are more guidelines

Mostly “common sense”

Your network is incredibly valuable

The 10 Rules Have a strategy, be strategic, have a plan Ask, don’t talk Have energy Have stories Bring people into the conversation Always be on Know the dress code Be known Always carry business cards Be polite

NUMBER 10 Have a strategy and a plan Who do you want to meet? How long will you stay? What message or image do you want to convey? How will you follow up?

Have a strategy and a plan

Who do you want to meet?

How long will you stay?

What message or image do you want to convey?

How will you follow up?

Ask, don’t talk Learn from conversation It’s a dialogue, not a monologue Forget “I” Think “them” NUMBER 9

Ask, don’t talk

Learn from conversation

It’s a dialogue, not a monologue

Forget “I”

Think “them”

NUMBER 8 Have energy Start conversations Look people in the eye Be awake

Have energy

Start conversations

Look people in the eye

Be awake

NUMBER 7 Have stories Be able to relate to people Share ideas through experiences Springboard from others’ stories

Have stories

Be able to relate to people

Share ideas through experiences

Springboard from others’ stories

NUMBER 6 Bring people into the conversation Try to involve several people Ask questions of silent people Make the effort to meet everybody in the group

Bring people into the conversation

Try to involve several people

Ask questions of silent people

Make the effort to meet everybody in the group

NUMBER 5 Always be “on” Relax, but be prepared Know your “elevator speech” Remember key facts and names

Always be “on”

Relax, but be prepared

Know your “elevator speech”

Remember key facts and names

NUMBER 4 Know the dress code Suit and tie Business casual Casual Practice good grooming

Know the dress code

Suit and tie

Business casual

Casual

Practice good grooming

NUMBER 3 Be known Who knows you What you know Who you know Being the “go-to” gal (or guy)

Be known

Who knows you

What you know

Who you know

Being the “go-to” gal (or guy)

NUMBER 2 Always carry business cards Really, everywhere Make notes Invite people to contact you

Always carry business cards

Really, everywhere

Make notes

Invite people to contact you

NUMBER 1 Be polite Manners mean everything Please and thank you No interruptions At meals, the right fork

Be polite

Manners mean everything

Please and thank you

No interruptions

At meals, the right fork

The 10 Rules Have a strategy, be strategic, have a plan Ask, don’t talk Have energy Have stories Bring people into the conversation Always be on Know the dress code Be known Always carry business cards Be polite

Social Media

Social Media The most common and most used and recognized LinkedIn Facebook Twitter Others

The most common and most used and recognized

LinkedIn

Facebook

Twitter

Others

Social Media: Strategy Use them regularly Be consistent in message Customize them to reflect your brand Invite comments

Use them regularly

Be consistent in message

Customize them to reflect your brand

Invite comments

Browser Toolbar Set up buttons in the toolbar Mail program (Yahoo) LinkedIn Facebook Twitter Blog(s) Use them throughout the day

Set up buttons in the toolbar

Mail program (Yahoo)

LinkedIn

Facebook

Twitter

Blog(s)

Use them throughout the day

Caution Check with your industry or employer about restrictions Financial types have regulations

Check with your industry or employer about restrictions

Financial types have regulations

LinkedIn The Office Professional connections Company profiles Personal and corporate brands Match your resume Use the daily comment Utilize groups

The Office

Professional connections

Company profiles

Personal and corporate brands

Match your resume

Use the daily comment

Utilize groups

Facebook The Backyard Bar B Que Gets you past the pre-conceived notions Game-changing Professional & personal Use the daily comment Consider a group or event page (“fans”) Include photos Mobile use Facebook search is “crowd-sourced”

The Backyard Bar B Que

Gets you past the pre-conceived notions

Game-changing

Professional & personal

Use the daily comment

Consider a group or event page (“fans”)

Include photos

Mobile use

Facebook search is “crowd-sourced”

Twitter “ The Bar” or Digital Handshake Professional & personal Game-changing Microblog—info sharing Comment daily or more often Follow and be followed—real-time search Mobile use

“ The Bar” or Digital Handshake

Professional & personal

Game-changing

Microblog—info sharing

Comment daily or more often

Follow and be followed—real-time search

Mobile use

Others YouTube Ping.fm MySpace Plaxo Flickr

YouTube

Ping.fm

MySpace

Plaxo

Flickr

Social Media Experts There is no such thing as a social media expert. However, there are knowledgeable folk out there Kim Young ( [email_address] ) Tom McCracken ( [email_address] ) Ben Smithee ( [email_address] ) Others

There is no such thing as a social media expert. However, there are knowledgeable folk out there

Kim Young ( [email_address] )

Tom McCracken ( [email_address] )

Ben Smithee ( [email_address] )

Others

Blogs

Blogs Being a “thought leader” 200 to 500 words 6 to 9 times per month Carefully choose key words

Being a “thought leader”

200 to 500 words

6 to 9 times per month

Carefully choose key words

Obvious Things

Obvious Things A good website where this traffic is going Workable e-mail A newsletter The elevator speech Simple, hand-written thank-you notes Appropriate and timely gifts Regular and timely communication

A good website where this traffic is going

Workable e-mail

A newsletter

The elevator speech

Simple, hand-written thank-you notes

Appropriate and timely gifts

Regular and timely communication

Workable e-mail Able to receive and send Easy to write and read (“pmaynard@) Multiple accounts (Yahoo, company, Gmail)

Able to receive and send

Easy to write and read (“pmaynard@)

Multiple accounts (Yahoo, company, Gmail)

The elevator speech “ I’m Paul Maynard with Zachry Associates, a creative agency specializing in market research. We help our clients understand their customers and markets so they can spend wisely. I’m Paul Maynard with Zachry Associates.”

“ I’m Paul Maynard with Zachry Associates, a creative agency specializing in market research. We help our clients understand their customers and markets so they can spend wisely. I’m Paul Maynard with Zachry Associates.”

Thank you notes

Appropriate and Timely Gifts

Regular and timely communication A thank you note or e-mail following your initial meeting An invitation to LinkedIn, Facebook, Twitter Quarterly phone calls Addition to the newsletter list Sending regular links

A thank you note or e-mail following your initial meeting

An invitation to LinkedIn, Facebook, Twitter

Quarterly phone calls

Addition to the newsletter list

Sending regular links

In Summary

If you… Build a good product Have a great culture … ..then a community will build around it.

Build a good product

Have a great culture

… ..then a community will build around it.

The Tools Face-to-face networking Social media Blogs Obvious things

Face-to-face networking

Social media

Blogs

Obvious things

In Summary Have a strategy Be consistent Don’t be afraid Use tools appropriately If you don’t create, then direct traffic

Have a strategy

Be consistent

Don’t be afraid

Use tools appropriately

If you don’t create, then direct traffic

CONTACT INFO Paul Maynard [email_address] 214.675.0500 LinkedIn: http:// www.linkedin.com/in/paulmaynard Facebook: Paul Maynard Twitter: PaulEM53