Social Media Etiquette


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Presentation given to the public affairs directors and managers at ATMOS Energy, on July 7, 2011.

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Social Media Etiquette

  1. 1. Social Media Etiquette Presented to ATMOS Energy July 7, 2011
  2. 2. Emily Post“Manners are a sensitive awareness ofthe feelings of others. If you have thatawareness, you have good manners, nomatter what fork you use.” The Relentless Networker
  3. 3. Ten Rules of Networking• Have a strategy, be strategic, have a plan• Ask, don’t talk• Have energy• Have stories• Bring people into the conversation• Always be on• Know the dress code• Be known• Always carry business cards• Be polite The Relentless Networker
  4. 4. Things to Remember• Listen (take in)• Help and care (give)• Be Responsible (think first) The Relentless Networker
  5. 5. Rules of Thumb• Don’t extend or accept an invitation if you haven’t met someone in person• Give without expecting to get• Tell the truth; be genuine• Work to earn respect, don’t demand it (you can’t) The Relentless Networker
  6. 6. The 3 R’s of Reward• Reciprocation• Respect• Reliability The Relentless Networker
  7. 7. The 3 D’s of Disaster• Disclosure• Defamation• Discrimination The Relentless Networker
  8. 8. The Big Three• LinkedIn• Facebook• Twitter The Relentless Networker
  9. 9. The Big Three: Stats• LinkedIn  41 million unique visitors  Older male professionals• Facebook  590 million unique visitors  Women professionals• Twitter  97 million unique visitors  Young professionals Paul Kiser, Social Media Today The Relentless Networker
  10. 10. LinkedIn: Do’s and Donts• Do:  Post content of value regularly  Reach out to those you know  Make recommendations and participate• Don’t:  “Hunt” contacts  Ask for recommendations or post too soon  Approach those you don’t know The Relentless Networker
  11. 11. LinkedIn The Relentless Networker
  12. 12. Facebook: Do’s and Donts• Do:  Be genuine  Use a photo, not a logo  Consider personal versus business use• Don’t:  Borrow images or content without asking  Approach people you don’t know  Write or share things you don’t want public The Relentless Networker
  13. 13. Facebook The Relentless Networker
  14. 14. Twitter: Do’s and Donts • Do:  Retweet carefully  Share content of value  Listen and participate • Don’t:  Follow then unfollow  Be vague or indirect  Vent The Relentless Networker
  15. 15. Twitter The Relentless Networker
  16. 16. Remember….• Listen (take in)• Help and care (give)• Be Responsible (think first) The Relentless Networker
  17. 17. Sources• Radian 6 blog and e-book• Techipedia• Chris Brogan• Social Times• In the Bubble The Relentless Networker
  18. 18. Sources: Radian6• Radian 6 blog  “Everything I learned…” (Melanie Thompson)  “We are responsible for what we say and do.”• e-book  Good primer  “Say please and thank you.” The Relentless Networker
  19. 19. Sources: Chris Brogan• An Insider’s Guide  Appearance  Friending  Conversation  Disclosure  Promotion  Sharing  Content• The 12:1 Rule  Give more than you receive The Relentless Networker
  20. 20. Emily Post“Nothing is less important than which forkyou use. Etiquette is the science of living.It embraces everything. It is ethics. It ishonor.” The Relentless Networker
  21. 21. Contact InfoPaul E The Relentless Networker