Paul Maynard's Trade Show Experience

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This presentation is an overview of Paul Maynard's trade show production experience.

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Paul Maynard's Trade Show Experience

  1. 1. Examples Paul Maynard’s Trade Show Marketing Experience
  2. 2. Collective experience <ul><li>Nineteen years’ experience </li></ul><ul><ul><li>11 as a trade show manager </li></ul></ul><ul><ul><li>8 in exhibit sales </li></ul></ul><ul><li>Diversity of industry </li></ul><ul><ul><li>Defense, HVAC, electronics, security, data storage, retail systems </li></ul></ul><ul><li>Show complexity </li></ul><ul><ul><li>10x10, 10x20, 10x30, 20x20, 20x30, 20x40, 30x50, 35x80, 40x60, 40x100 </li></ul></ul><ul><li>Geographical </li></ul><ul><ul><li>35 cities in 21 states and 7 international locations </li></ul></ul>
  3. 3. The process <ul><li>Purchasing space </li></ul><ul><li>Managing and working with the internal team </li></ul><ul><ul><li>Marketing, sales, executives, Marketing Communications </li></ul></ul><ul><li>Collecting and submitting orders </li></ul><ul><ul><li>EAC/Labor </li></ul></ul><ul><ul><li>Electrical </li></ul></ul><ul><ul><li>Material handling </li></ul></ul><ul><ul><li>Rentals (furniture, cleaning, catering, AV) </li></ul></ul><ul><li>Directing and contracting with vendors </li></ul><ul><ul><li>Exhibit companies </li></ul></ul><ul><ul><li>I&D companies </li></ul></ul><ul><ul><li>Freight carriers (van and air) </li></ul></ul><ul><li>Supporting at the show site </li></ul><ul><ul><li>I&D supervision </li></ul></ul><ul><ul><li>Executive and staff care </li></ul></ul><ul><li>Facilitating post mortems </li></ul><ul><ul><li>Successes and challenges </li></ul></ul>
  4. 4. Shows supported <ul><li>Honeywell </li></ul><ul><ul><li>AHR Expo </li></ul></ul><ul><ul><li>ASIS </li></ul></ul><ul><ul><li>Retail, recruiting, air filtration </li></ul></ul><ul><ul><li>Global Demonstration Center </li></ul></ul><ul><li>Alliant Techsystems </li></ul><ul><ul><li>Navy League </li></ul></ul><ul><ul><li>Paris Air </li></ul></ul><ul><ul><li>Dubai Air Show </li></ul></ul><ul><li>Xiotech </li></ul><ul><ul><li>Oracle Open World </li></ul></ul><ul><ul><li>HIMSS </li></ul></ul><ul><li>Fujitsu </li></ul><ul><ul><li>FMI </li></ul></ul><ul><ul><li>National Retail Federation </li></ul></ul>
  5. 5. Honeywell <ul><li>American Society of Industrial Security </li></ul><ul><li>1994-2000 </li></ul><ul><li>20x40 to 30x50 </li></ul><ul><li>Las Vegas, Dallas, Atlanta </li></ul>
  6. 6. Honeywell <ul><li>AHR Expo </li></ul><ul><li>1995-2000 </li></ul><ul><li>35x80, 40x100 </li></ul><ul><li>Chicago, Philadelphia, Atlanta </li></ul>
  7. 7. Honeywell
  8. 8. Honeywell <ul><li>Recruiting, retail, air filtration </li></ul><ul><li>1994-2000 </li></ul><ul><li>20x20, 10x20, 20x30 </li></ul><ul><li>Chicago, LA, Orlando </li></ul>
  9. 9. Honeywell <ul><li>Global Demonstration Center </li></ul><ul><li>Product demos, meeting space, theatre area </li></ul><ul><li>$750,00 initial budget </li></ul><ul><li>Teamed Facilities, Marketing Communications, exhibit company </li></ul>
  10. 10. Alliant Techsystems <ul><li>Navy League </li></ul><ul><li>1988-1994 </li></ul><ul><li>20x20 to 20x40 </li></ul><ul><li>Washington, DC </li></ul>
  11. 11. Alliant Techsystems <ul><li>International shows </li></ul><ul><li>1990-1993 </li></ul><ul><li>Athens, Dubai, Paris, Farnborough, Ankara </li></ul>
  12. 12. Xiotech <ul><li>Oracle Open World </li></ul><ul><ul><li>Moscone Center, San Francisco </li></ul></ul><ul><ul><li>20x30 island </li></ul></ul><ul><li>HIMSS </li></ul><ul><ul><li>Dallas Convention Center </li></ul></ul><ul><ul><li>20x20 island </li></ul></ul>
  13. 13. Xiotech <ul><li>Microsoft Tech Ed </li></ul><ul><ul><li>San Diego Convention Center, 2004 </li></ul></ul><ul><ul><li>Orange County Convention Center, Orlando, 2005 </li></ul></ul><ul><ul><li>10x20 in-line </li></ul></ul>
  14. 14. Fujitsu <ul><li>FMI </li></ul><ul><ul><li>McCormick Place, Chicago, 2006 </li></ul></ul><ul><ul><li>20x30 island </li></ul></ul>
  15. 15. Fujitsu <ul><li>NRF </li></ul><ul><ul><li>New York, 2007 </li></ul></ul><ul><ul><li>40x60 island </li></ul></ul>
  16. 16. References <ul><li>Shamus Hurley </li></ul><ul><li>Bosch Security Systems </li></ul><ul><li>585-340-4135 </li></ul><ul><li>[email_address] </li></ul><ul><li>Bruce Minale </li></ul><ul><li>StoreNext, Inc. </li></ul><ul><li>847-925-5196 </li></ul><ul><li>[email_address] </li></ul><ul><li>David Naumann </li></ul><ul><li>Fujitsu Transaction Solutions </li></ul><ul><li>972-963-2813 </li></ul><ul><li>[email_address] </li></ul><ul><li>Randy Smalley </li></ul><ul><li>Smalley & Associates </li></ul><ul><li>972-929-9292 </li></ul><ul><li>[email_address] </li></ul>Ambre Chevalier Sun Microsystems 480-883-8800 [email_address] Gary Donatell Freeman Decorating Company 763-438-2297 [email_address] Cathy Boss-Fessel Fujitsu Transaction Solutions 858-731-4633 [email_address] Sally Fleishman ChartOne, Inc. 858-467-0845 [email_address]
  17. 17. For more information <ul><li>Paul Maynard </li></ul><ul><ul><li>817-891-1167 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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