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Paul Maynard's Trade Show Experience
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Paul Maynard's Trade Show Experience

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This presentation is an overview of Paul Maynard's trade show production experience.

This presentation is an overview of Paul Maynard's trade show production experience.

Published in: Business, Technology

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Transcript

  • 1. Examples Paul Maynard’s Trade Show Marketing Experience
  • 2. Collective experience
    • Nineteen years’ experience
      • 11 as a trade show manager
      • 8 in exhibit sales
    • Diversity of industry
      • Defense, HVAC, electronics, security, data storage, retail systems
    • Show complexity
      • 10x10, 10x20, 10x30, 20x20, 20x30, 20x40, 30x50, 35x80, 40x60, 40x100
    • Geographical
      • 35 cities in 21 states and 7 international locations
  • 3. The process
    • Purchasing space
    • Managing and working with the internal team
      • Marketing, sales, executives, Marketing Communications
    • Collecting and submitting orders
      • EAC/Labor
      • Electrical
      • Material handling
      • Rentals (furniture, cleaning, catering, AV)
    • Directing and contracting with vendors
      • Exhibit companies
      • I&D companies
      • Freight carriers (van and air)
    • Supporting at the show site
      • I&D supervision
      • Executive and staff care
    • Facilitating post mortems
      • Successes and challenges
  • 4. Shows supported
    • Honeywell
      • AHR Expo
      • ASIS
      • Retail, recruiting, air filtration
      • Global Demonstration Center
    • Alliant Techsystems
      • Navy League
      • Paris Air
      • Dubai Air Show
    • Xiotech
      • Oracle Open World
      • HIMSS
    • Fujitsu
      • FMI
      • National Retail Federation
  • 5. Honeywell
    • American Society of Industrial Security
    • 1994-2000
    • 20x40 to 30x50
    • Las Vegas, Dallas, Atlanta
  • 6. Honeywell
    • AHR Expo
    • 1995-2000
    • 35x80, 40x100
    • Chicago, Philadelphia, Atlanta
  • 7. Honeywell
  • 8. Honeywell
    • Recruiting, retail, air filtration
    • 1994-2000
    • 20x20, 10x20, 20x30
    • Chicago, LA, Orlando
  • 9. Honeywell
    • Global Demonstration Center
    • Product demos, meeting space, theatre area
    • $750,00 initial budget
    • Teamed Facilities, Marketing Communications, exhibit company
  • 10. Alliant Techsystems
    • Navy League
    • 1988-1994
    • 20x20 to 20x40
    • Washington, DC
  • 11. Alliant Techsystems
    • International shows
    • 1990-1993
    • Athens, Dubai, Paris, Farnborough, Ankara
  • 12. Xiotech
    • Oracle Open World
      • Moscone Center, San Francisco
      • 20x30 island
    • HIMSS
      • Dallas Convention Center
      • 20x20 island
  • 13. Xiotech
    • Microsoft Tech Ed
      • San Diego Convention Center, 2004
      • Orange County Convention Center, Orlando, 2005
      • 10x20 in-line
  • 14. Fujitsu
    • FMI
      • McCormick Place, Chicago, 2006
      • 20x30 island
  • 15. Fujitsu
    • NRF
      • New York, 2007
      • 40x60 island
  • 16. References
    • Shamus Hurley
    • Bosch Security Systems
    • 585-340-4135
    • [email_address]
    • Bruce Minale
    • StoreNext, Inc.
    • 847-925-5196
    • [email_address]
    • David Naumann
    • Fujitsu Transaction Solutions
    • 972-963-2813
    • [email_address]
    • Randy Smalley
    • Smalley & Associates
    • 972-929-9292
    • [email_address]
    Ambre Chevalier Sun Microsystems 480-883-8800 [email_address] Gary Donatell Freeman Decorating Company 763-438-2297 [email_address] Cathy Boss-Fessel Fujitsu Transaction Solutions 858-731-4633 [email_address] Sally Fleishman ChartOne, Inc. 858-467-0845 [email_address]
  • 17. For more information
    • Paul Maynard
      • 817-891-1167
      • [email_address]

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