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Analog versus Digital Networking

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Presented by Judy Bragg and Paul Maynard to the North Dallas Chamber Networking Skills Workshop on June 11, 2013.

Presented by Judy Bragg and Paul Maynard to the North Dallas Chamber Networking Skills Workshop on June 11, 2013.

Published in: Business, Technology

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  • 1. Judy Bragg, Bragg Resourcesand The Relentless NetworkerAnalog Networkingin a Digital World:Presented toThe Networking Skills WorkshopJune 11, 2013
  • 2. Analog versus Digital• The basic principles of networking never change.• Both methods are important-rely on a mix.• It is about leaving a positive impression.• Working on and building a trusting relationship.
  • 3. Exchanging InformationDigital•Bump phones•Exchange LinkedIninvitationsAnalog•Exchange business cards
  • 4. Reaching outDigital•Send an emailAnalog•Send a letter•Send a note/card
  • 5. Initiating contactDigital•Send an emailAnalog•Picking up the phone
  • 6. Ongoing contactDigital•Electronic newsletterAnalog•Paper newsletter
  • 7. Gift givingDigital•Electronic couponAnalog•Lumpy mail
  • 8. Initial meetingDigital•Online MeetingAnalog•Face-to-face meeting
  • 9. CalendarDigital•Cloud Calendar•Phone CalendarAnalog•Desk Calendar
  • 10. CRM – Customer Relationship MgmtCRM
  • 11. Exercise• Which of these is your favorite way to network?• Which of these could/has help(ed) grow your business?• Take 5 minutes and talk with your partner; share withthe group.
  • 12. Q&AJudy Bragg, Bragg Resourcesand The Relentless Networker
  • 13. Statistics on Sales Follow Up• 48% of sales people never follow up with a prospect• 25% of sales people make a second contact and stop• 12% of sales people only make three contacts andstop• 10% of sales people make more than three contacts
  • 14. But,…• Only 2% of sales are made on the first contact• Only 3% of sales are made on the second contact• Only 5% of sales are made on the third contact• Only 10% of sales are made on the fourth contact• A WHOPPING 80% of sales are made on the fifth totwelfth contact
  • 15. Let’s Review: Analog versus Digita• The basic principles of networking never change.• Both methods are important-rely on a mix.• It is about leaving a positive impression.• Working on and building a trusting relationship.
  • 16. Paul E Maynardpmaynard@ndcc.org214-368-0596www.ndcc.orgJudy Bragg214-343-9490jbragg@BraggResources.comwww.BraggResources.comThank You!