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LANDING A JOB IN
THE DIGITAL AGE
2015.09.05
NLGJA
Convention
PRESENTERS
Paul Cheung
@pcheung630
Director of Interactive and
Digital News Production
Associated Press
Sharon Pian Chan
@sharonpianchan

Director of
Journalism Initiatives
Seattle Times
YOUR RESUME
Pet Peeves
  Not targeted to the role, lacks a narrative
  Listing of duties instead of accomplishments
  Overplay or downplay key various skills sets
  Use words that sounds important but explains
nothing
  Bad, Crazy and boring designs
The resume is a story
about you
What’s your
goal?
•  First job
•  Moving up to management
•  Transition from freelancer to
permanent staff
•  Transition into a different
platform (From print to
broadcast or online)
•  Landing a job after layoff
Build a narrative
  Organize a narrative that builds up your skills and
experience
  Be specific about your accomplishments.
Remember PAR. Problem, Action and Results
  Have a sense of direction on where you want to
be and why this job is the next logical step
Design matters
  A good resume design is like a good suit. It will last
for a long time
  Keep the design clean and simple but not
BORING
Bad
  Too much design
  Resume tells me nothing
about her experience
  Lacks a flow and narrative
Bad
  Inconsistent layout
  Too much color
  Different type fonts and sizes
Boring
  No design
  Looks like the 500 other
resumes I received today
Good
  Has a visual hierarchy
  Sub headlines allow for
scanning
  Mix of list and sentences
  Contact info easy to fine
Good
  Layout allow for easy
scanning of info
  Efficient use of space to
pack in tons of info
YOUR DIGITAL
PRESENCE
Your checklist
 Personal website (preferably not free)
 Public social media presence
 Good photo
 LinkedIn profile
 Brand consistency
Consistent
Voice
•  The voice determines
the audience you
attract and how
people perceived you
•  Is your voice consistent
across all of you social
media presence
•  Be authentic, be
yourself
Consistent
Design
•  It matters!
•  Don’t be a twitter egg
•  Don’t catfish me with
an outdate headshot
•  Does it reflect your
identify & voice
Prep a bug-out kit
(aka earthquake survival)
 When it comes to the Internet,
assume ALL IS LOST
 Back up your portfolio: download
PDFs of articles, screenshots of Web
pages you designed, photographs,
video
 Download your contacts emails,
phone numbers
Extra credit
 Develop a personal news mission
statement and add to your
website, LinkedIn, Twitter profile
 Upload any training presentations
you’ve developed to Slideshare,
add them to your LinkedIn profile
 Add a few “how I got this story”
posts to your website
Example: Personal website
NETWORKING
The Ecosystem
Formal
Email
Social
IRL
Formal
Stand out from the crowd, send a card
Email
  Hi Marty, Congratulations on your newsroom’s
Pulitzer! You totally deserved it. – Sharon
  Dear Suki, Congratulations on your new job at the
Star-Tribune. We have a great chapter in
Minneapolis. Let me intro you. – Paul
  Dear Ken, Liked your angle on Xi Jinping’s new
leadership style in this week’s story. – J.L.
Social
Follow them on their social networks, mention them
In real life
YOUR INTERVIEW
Interview DON’Ts
  DON’T ramble
  DON’T be too brief
  DON’T just speak in generalities
  DON’T be too negative, too arrogant, too pushy
or too know-it-all
  DON’T take anything for granted
Interview DOs
  DO practice 30 second elevator pitch
  DO have a few key points to make and stories to
back them up
  DO be memorable. (i.e. offer interesting details)
  DO your research on the company, person in
advance
  DO be enthusiastic, passionate, and grateful
Let’s do some role
playing. Volunteers?
  Career Booth
  Breaking into a conversation
  Graceful exit
Q&A
PRESENTERS
Paul Cheung
@pcheung630
Director of Interactive and
Digital News Production
Associated Press
Sharon Pian Chan
@sharonpianchan

Director of
Journalism Initiatives
Seattle Times

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Landing a job in the digital age

  • 1. LANDING A JOB IN THE DIGITAL AGE 2015.09.05 NLGJA Convention
  • 2. PRESENTERS Paul Cheung @pcheung630 Director of Interactive and Digital News Production Associated Press Sharon Pian Chan @sharonpianchan Director of Journalism Initiatives Seattle Times
  • 4. Pet Peeves   Not targeted to the role, lacks a narrative   Listing of duties instead of accomplishments   Overplay or downplay key various skills sets   Use words that sounds important but explains nothing   Bad, Crazy and boring designs
  • 5. The resume is a story about you
  • 6. What’s your goal? •  First job •  Moving up to management •  Transition from freelancer to permanent staff •  Transition into a different platform (From print to broadcast or online) •  Landing a job after layoff
  • 7. Build a narrative   Organize a narrative that builds up your skills and experience   Be specific about your accomplishments. Remember PAR. Problem, Action and Results   Have a sense of direction on where you want to be and why this job is the next logical step
  • 8. Design matters   A good resume design is like a good suit. It will last for a long time   Keep the design clean and simple but not BORING
  • 9. Bad   Too much design   Resume tells me nothing about her experience   Lacks a flow and narrative
  • 10. Bad   Inconsistent layout   Too much color   Different type fonts and sizes
  • 11. Boring   No design   Looks like the 500 other resumes I received today
  • 12. Good   Has a visual hierarchy   Sub headlines allow for scanning   Mix of list and sentences   Contact info easy to fine
  • 13. Good   Layout allow for easy scanning of info   Efficient use of space to pack in tons of info
  • 15. Your checklist  Personal website (preferably not free)  Public social media presence  Good photo  LinkedIn profile  Brand consistency
  • 16. Consistent Voice •  The voice determines the audience you attract and how people perceived you •  Is your voice consistent across all of you social media presence •  Be authentic, be yourself
  • 17. Consistent Design •  It matters! •  Don’t be a twitter egg •  Don’t catfish me with an outdate headshot •  Does it reflect your identify & voice
  • 18. Prep a bug-out kit (aka earthquake survival)  When it comes to the Internet, assume ALL IS LOST  Back up your portfolio: download PDFs of articles, screenshots of Web pages you designed, photographs, video  Download your contacts emails, phone numbers
  • 19. Extra credit  Develop a personal news mission statement and add to your website, LinkedIn, Twitter profile  Upload any training presentations you’ve developed to Slideshare, add them to your LinkedIn profile  Add a few “how I got this story” posts to your website
  • 23. Formal Stand out from the crowd, send a card
  • 24. Email   Hi Marty, Congratulations on your newsroom’s Pulitzer! You totally deserved it. – Sharon   Dear Suki, Congratulations on your new job at the Star-Tribune. We have a great chapter in Minneapolis. Let me intro you. – Paul   Dear Ken, Liked your angle on Xi Jinping’s new leadership style in this week’s story. – J.L.
  • 25. Social Follow them on their social networks, mention them
  • 28. Interview DON’Ts   DON’T ramble   DON’T be too brief   DON’T just speak in generalities   DON’T be too negative, too arrogant, too pushy or too know-it-all   DON’T take anything for granted
  • 29. Interview DOs   DO practice 30 second elevator pitch   DO have a few key points to make and stories to back them up   DO be memorable. (i.e. offer interesting details)   DO your research on the company, person in advance   DO be enthusiastic, passionate, and grateful
  • 30. Let’s do some role playing. Volunteers?   Career Booth   Breaking into a conversation   Graceful exit
  • 31. Q&A
  • 32. PRESENTERS Paul Cheung @pcheung630 Director of Interactive and Digital News Production Associated Press Sharon Pian Chan @sharonpianchan Director of Journalism Initiatives Seattle Times