Searching for a job is hard, but landing a job is even harder. As the career landscape evolves, so too does the job search. Personal brand, social media, digital footpoint - what does it all mean and do you have to pay attention to it.
1. LANDING A JOB IN
THE DIGITAL AGE
2015.09.05
NLGJA
Convention
2. PRESENTERS
Paul Cheung
@pcheung630
Director of Interactive and
Digital News Production
Associated Press
Sharon Pian Chan
@sharonpianchan
Director of
Journalism Initiatives
Seattle Times
4. Pet Peeves
Not targeted to the role, lacks a narrative
Listing of duties instead of accomplishments
Overplay or downplay key various skills sets
Use words that sounds important but explains
nothing
Bad, Crazy and boring designs
6. What’s your
goal?
• First job
• Moving up to management
• Transition from freelancer to
permanent staff
• Transition into a different
platform (From print to
broadcast or online)
• Landing a job after layoff
7. Build a narrative
Organize a narrative that builds up your skills and
experience
Be specific about your accomplishments.
Remember PAR. Problem, Action and Results
Have a sense of direction on where you want to
be and why this job is the next logical step
8. Design matters
A good resume design is like a good suit. It will last
for a long time
Keep the design clean and simple but not
BORING
9. Bad
Too much design
Resume tells me nothing
about her experience
Lacks a flow and narrative
15. Your checklist
Personal website (preferably not free)
Public social media presence
Good photo
LinkedIn profile
Brand consistency
16. Consistent
Voice
• The voice determines
the audience you
attract and how
people perceived you
• Is your voice consistent
across all of you social
media presence
• Be authentic, be
yourself
17. Consistent
Design
• It matters!
• Don’t be a twitter egg
• Don’t catfish me with
an outdate headshot
• Does it reflect your
identify & voice
18. Prep a bug-out kit
(aka earthquake survival)
When it comes to the Internet,
assume ALL IS LOST
Back up your portfolio: download
PDFs of articles, screenshots of Web
pages you designed, photographs,
video
Download your contacts emails,
phone numbers
19. Extra credit
Develop a personal news mission
statement and add to your
website, LinkedIn, Twitter profile
Upload any training presentations
you’ve developed to Slideshare,
add them to your LinkedIn profile
Add a few “how I got this story”
posts to your website
24. Email
Hi Marty, Congratulations on your newsroom’s
Pulitzer! You totally deserved it. – Sharon
Dear Suki, Congratulations on your new job at the
Star-Tribune. We have a great chapter in
Minneapolis. Let me intro you. – Paul
Dear Ken, Liked your angle on Xi Jinping’s new
leadership style in this week’s story. – J.L.
28. Interview DON’Ts
DON’T ramble
DON’T be too brief
DON’T just speak in generalities
DON’T be too negative, too arrogant, too pushy
or too know-it-all
DON’T take anything for granted
29. Interview DOs
DO practice 30 second elevator pitch
DO have a few key points to make and stories to
back them up
DO be memorable. (i.e. offer interesting details)
DO your research on the company, person in
advance
DO be enthusiastic, passionate, and grateful
30. Let’s do some role
playing. Volunteers?
Career Booth
Breaking into a conversation
Graceful exit
32. PRESENTERS
Paul Cheung
@pcheung630
Director of Interactive and
Digital News Production
Associated Press
Sharon Pian Chan
@sharonpianchan
Director of
Journalism Initiatives
Seattle Times